Do you have a clear, integrated strategy for digital marketing?
Our Managing Digital Marketing research report shows that, incredibly, given the importance of digital marketing, nearly 50% of businesses still don’t have a clear digital strategy.
Lack of clarity in online marketing means that you probably don’t have clear goals for digital marketing or the right KPIs to measure how well it’s working for your business.
Worse still, you may be investing in the wrong tactics, so your competitors will get further ahead.
Smart Insights is here to help you. Our expertise is in helping businesses develop effective digital strategies which help them compete better.
The proven system in this toolkit is a surefire way to grow your profits quickly
Create a winning Digital Marketing Strategy and Planning strategy
Our comprehensive Digital Marketing Strategy and Planning toolkit, trusted by thousands of marketers and companies of all sizes and in over 100 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.
Why do global brands like 3M, GlaxoSmithKline, HSBC, HP, Microsoft and Vodafone—AND thousands of digital marketers and business owners—use the Smart Insights Digital Strategy Toolkit to create and implement their digital business?
It’s no coincidence—it’s because this toolkit gives you a proven system that has been field-tested in many businesses from the largest to the smallest, so you can confidently use on your business or clients today.
What’s more, our online marketing strategy toolkit offers you practical, actionable, step-by-step guidance using Excel, Powerpoint and Word templates and examples, so you can quickly start creating a new strategy using all the resources you need.
Our strategy course is structured using our tried-and-tested RACE Planning system to help you rapidly create an actionable plan to grow your business :
- Plan: Create a plan using our workbook while you complete the course
- Reach : Build awareness, demand and attracted targeted visitors to your site
- Act : Define customer journeys for your personas and maximise leads
- Convert : Persuade prospects to convert through online and offline channels
- Engage : Develop long-term customer value using email and social media marketing