How to Get Traffic to Your Website Without Spending a Fortune

You need to know how to get traffic to your website. No one can see how great your brand is if they can’t find you. But paying for every single visit through Google Ads or social media advertising costs a fortune.

It’s not a long-term strategy. It’s not an investment in your company’s future because it doesn’t generate the kind of traffic that keeps coming back and keeps buying more.

Stop wasting money! There are more cost-effective answers to how to get traffic to your website.

Get more repeat visits. Increase referral activity. Get Google to send people right to your website. Increase revenues generated by these visits.

Here are 9 effective ways that will teach you how to get traffic to your website.

Set a Budget

Wait! Before you do anything. You want to figure out how to get traffic to your website without spending way too much, right? It starts with a budget.

This isn’t just a broad marketing budget. This is a well-thought-out and itemized budget. It includes an allotment for the various types of expenses that go into driving traffic.

Without a budget, it’s hard to know if what you’re doing is working. It’s tempting to just keep spending on something and getting the same bad results. You think you’re just almost there. You don’t want to change course now.

You end up spending way more than you have to. You didn’t consider expenses B, C and D. So you spent too much on A. There’s no money left. All you can do is pull it from somewhere else.

As an end result, many businesses end up spending more to acquire a customer than the customer is worth.

Instead, start with a plan. A budget helps you get more traffic without breaking the bank.

Even if you plan to do a lot of the work yourself, remember that your time is money when it comes to running a business. A typical budget will include money set aside for:

  • Research & Planning — This involves doing a competitive analysis as well as researching to develop strategies you’ll use. What do they say? “Fail to plan. Plan to fail.” This is no truer than it is in digital marketing.
  • Management — Someone will need to set up and manage the strategies you put in place. Make data-driven changes if things aren’t working. Do more of what is. Nothing in marketing is a “set it and forget it” proposition.
  • Content Creation & Curation — You’ll need fund set aside to pay a person to create original content and collect other content that helps you meet goals. This may be ad copy, landing pages, apps, blogs, videos, memes, etc.
  • Analytics Tools — You’ll need analytical tools to track strategy effectiveness. Some are free like Google Analytics. But it’s worth exploring paid tools. They go much deeper than you can manually. And they make it easier to understand what your data means and how to use it.
  • Management & Automation Tools — When you start trying to figure out how to get traffic to your website, you may be amazed. There are millions of moving pieces to manage. Timing is everything. The work is often time-consuming and monotonous without the right tools.

And if you haven’t already, work on optimizing the user experience on your website for all devices through SEO before trying to drive traffic to it. Next, we’ll look at why this is so important.

Optimize Your Website to Receive High Traffic

At a glance, this doesn’t seem like how to get traffic to your website. But, in fact, it’s one of the most important single steps you can take — after setting a budget. Increase your traffic significantly without spending millions.

Your website is your home base. The experience that it delivers represents what a person can expect from your brand. Optimizing this experience increases traffic by:

  • Increasing repeat traffic (traffic compounds over time and brings new traffic)
  • Reducing abandonment (people don’t leave because a page takes too long to load)
  • Reducing bounce rate (when people leave without visiting other pages)
  • Increasing dwell time (people stay on the page longer)
  • Making it easier for people to perform actions that deepen their connection to your brand

Ultimately, this happens. Search engines see that people really like your website. They infer that it’s delivering a great experience. You’re giving people what they’re looking for. As a result, they increase your visibility in searches.

By doing so, the search engine sends more traffic your way through searches without requiring you to pay more for ad space. Nearly 60% of overall website traffic now comes through search results.

Achieve this result through effective SEO (search engine optimization). It requires significant initial work and then ongoing SEO maintenance. Continue to receive this traffic as long as you keep maintaining this optimization.

SEO Timeframes

It’s important to realize that SEO is not an instant traffic-generator. Steer clear of people who make promises that seem too good to be true. Instead, SEO builds slowly and compounds, increasing traffic over time. And it helps you provide a better experience to visitors that enter from other sources.

Google says it takes about a year for an optimized site to move up in the ranks to generate significant traffic. When working with SEO experts who have a Google-aligned system in place, you can usually see incredible growth by 6-9 months. Maintain it to see it continue to go up.

That’s how to get traffic to your website on a budget. Once you have your website optimized, apply other cost-effective strategies to drive initial traffic. Show Google you deserve high visibility in searches.

Next, let’s look at how social media contributes when you need to figure out how to get traffic to your website.

Leverage Your Social Media Presence

SEO alone is not how to get traffic to your website. If Google doesn’t have any data to review, they can’t rank you. Social media marketing is one very effective way to show Google you deserve more visibility in searches while driving more traffic at the same time.

Google has clearly stated that the number of shares or likes a web page has doesn’t help increase your page rank. But social media does drive referral traffic. That’s traffic that results from a link on another website.

Determine how much referral traffic you’re getting from a specific social media site like Facebook by visiting the source page in Google Analytics.

From here, you not only see how much traffic came from Facebook. You’ll also see how the traffic interacted with your website. Use this data to improve the experience.

Learn which social media sites work best for your unique business and target audience when you’re figuring out how to get traffic to your website.

How to Get Traffic to Your Website with Sharing

For social media sites like Facebook, Twitter, LinkedIn, and Pinterest, include a link to the website in the post. On Instagram, you have a single link in your profile bio.

In the case of Facebook and Twitter, this link may auto-populate a page preview. But often it’s more effective to add a custom image or video. Either way, that visual content is important. People retweet 150% more often when an image appears on the post.

That’s more opportunities to drive traffic to your site.

You also need a compelling headline. These matter. Take some time to craft one that makes people want to click it.

Digital marketing influencer Neil Patel suggests the following. These reflect well-researched consumer behavior principles:

  • Make it seem urgent
  • Make it appear useful
  • Make it unique
  • Make it specific

Users should want to click because they perceive value. “Hey, check out my latest blog” suggests that they’re doing you a favor. Vs “Don’t buy the new iPhone 10 until you read this”. This suggests not only that you’re providing value. You’re also specific.

But what if no one is seeing your posts? It doesn’t matter how compelling the post is if the visibility is too low to gain traction. In this instance, you need to do two things.

First, work to build up your follower base on social media.

Second, very strategically use social media advertising to increase your following. This is how to get traffic to your website at the same time.

Building a Brand on Social Media

Building a social media brand is similar across social media sites. But there are different strategies to increase visibility on these sites. We’ll look at some of the across the board ways to build up your profile.

  1. Fill your profile out entirely. If the site offers a business profile, use it if you’re a business.
  2. Share high-quality custom content. At least 50% of this content should be created by your company. This may include any of the following that you created: videos, links to your blog, infographics, gifs, memes, inspirational images/messages, etc.
  3. Share no more than 50% quality curated content. This content is strategically gathered. It may include your own headlines or you may just hit the share button. Use content generated by influencers in your industry. Also, use content created by your customers and fans.
  4. Collect and use relevant hashtags (eg, #AtlHawks). Think of hashtags like a file folder on your computer. When you use one, you’re putting something in that folder on the social media site. When someone is looking for something in the category, they use that hashtag to see what people have put in that folder.
  5. Respond to comments and messages. These are often people who want to learn more about your brand. Don’t miss the opportunity. If the comment is negative, choose a level-headed response that best reflects your brand and the situation.
  6. Encourage existing customers to follow you on your social media of choice.
  7. Make it easy for people to share your content. Provide social media icons on blog pages, emails, videos, etc.
  8. Don’t directly promote on social media. If you have a good following and some loyalty, occasional offers are okay. But pay attention to how people respond. They don’t typically appreciate open marketing on social media unless you’ve purchased ad space.
  9. Run contests to get more followers, leads and traffic. Tailor it to your customers.

In addition to these strategies, some social media sites like Facebook and LinkedIn have other ways to build a brand. It’s beneficial to start or join groups where your target customer hangs out. Start building a presence.

On Instagram, visual consistency of your posts is very important. Develop a style and stick to it.

Use Highly Targeted Social Advertising

It’s difficult to build a social media presence quickly without some social media ads. Targeted social media advertising a great way to build your following and it’s how to get traffic to your website.

The two primary methods for social media advertising are boosting posts and running an ad, like a Facebook ad. In both cases, how to get traffic to your website with the least expense is to run a very targeted campaign.

Use social media’s easy ad set up tools to target:

  • People who’ve already visited your site. On average, 95% of people who visit your site, leave without converting. Retargeting ads have a 400% higher click rate. Increase brand awareness by 12%. And they deliver a 50%-60% higher conversion rate. As a bonus, people actually like these ads. They remind them to come back and finish what they started.
  • Existing customers. For the same reasons, existing customers will spend more with retargeting.
  • Look-alike profiles. These are profiles that have similarities to your existing followers or customers.
  • Specific locations. Target a zip code(s) or a radius around your business. Target certain counties or countries.
  • People from other locations in your area. In Facebook and Instagram, you can target tourists.
  • People with certain interests, traits and behaviors. Target someone who’s recently purchased goods in your category or visited a competitor’s website. Target females in a certain age range. Target people who like technology, fashion, politics, etc.

Really consider who your audience is. Strategically target them. This is how to get traffic to your website without it costing a fortune.

Network with Micro-Influencers

Influencers are people with a huge following on social media. They may have millions of followers. They’re often famous in their own right. They may be athletes, actresses, TV personalities, or even just a popular socialite in your community.

Influencer marketing is the act of networking with an influencer to share something about your brand.

You get in front of millions of people you might not be able to reach any other way. Think “Oprah-effect”. The endorsement from this influencer also adds value and trust to your brand.

This is how to get traffic to your website the smart way. If the price is right, definitely do it. But it’s often difficult for small businesses to afford influencers. There’s even a chance that you pay them, the post goes out. No one responds to it.

There are better ways to get influencers to share that won’t typically cost you a high price tag.

  1. Track your mentions. Know who’s talking about you positively. Look for people with a large following among your target. Reach out.
  2. Think local. If you’re a local business, find a local celebrity. They’re well known in your area. But because they’re not a national figure, they may want to help for less cost to you.
  3. Seek out Win-Win’s. Sometimes you and another business can collaborate to reach each other’s followers. Offer to exchange shares. Or do a dual-promotion for both customer bases to introduce each to the other business.
  4. Think micro. A person with millions of followers may cost too much and just be too big for a small brand to handle. Instead, look for micro-influencers. That’s a person with 1000 or so followers who are also your target audience. These micro-influencers are often just happy to be recognized by your business.

In each situation, connect and demonstrate admiration for their hard work in building a following. Then propose a business arrangement. Never ask people to work for free or pennies. But if you offer compensation, some may refuse it because they like your brand.

Manage Your Reputation

Did you know?

91% of people now look at reviews before choosing a brand. 85% of people trust online reviews like they trust a personal recommendation. The great news is that people expect you to have some bad reviews. In fact, over 50% say they’re suspicious if you have lots of reviews with no negative ones. Most people are more focused on star rating and number of reviews.

And review sites like Yelp can drive referral traffic to your website with minimal work from you. Managing your reputation makes you visible on a website that already appears high in search engines.

Know what people are saying about you. Put strategies in place to get more reviews. Never buy reviews or ask for great reviews. But when asked nicely, most people with give you at least a 4-star review.

When you don’t ask for reviews, only people who are upset tend to write reviews. This leads to a misrepresentation of your business.

Managing your reputation is how to get traffic to your website.

Provide More Relevant Content

Do you want to know how to get traffic to your website in droves? Get really relevant. Whether you’re on social media, running AdWords ads or using traditional marketing methods, relevance makes the difference.

But you can only get so relevant on social media or TV ads or anywhere else. In the 20th century, targeting people in broad demographics was the norm. Marketing companies would target by age, gender and something the target likes.

With the advent of digital marketing, we can do so much more. We can drill down to a more customized and personalized experience.

People not only love a more personalized experience. They respond to it, increasing traffic and revenues.

Want to know how to deliver the most customized experience? Market to people the way that over 70% of people say they prefer for businesses to communicate with them. That’s permission based email marketing.

With email marketing on average you spend $1 and make $44. Not a bad ROI.

But you need to make it relevant to drive traffic to your website.

Once you have someone’s email, begin learning more about that person on an individual level. Better group them with people similar to them. Send all of them more relevant offers, content and communications.

Use segmentation to categorize buyers by their profession, goals, location, age or whatever you find is the most effective way to be relevant.

Use automation to make sure the email always arrives in their inbox at the perfect time.

Use analytics to figure out how to deliver the more relevant content at the perfect time.

Businesses who use these methods have 14% higher open rates, 101% more visits to their website. And around 18% higher conversions.

But permission-based email marketing with segmentation and automation isn’t easy. It can quickly get out of hand without the right tools. It has many moving pieces that are hard to manage manually.

Tools help eliminate a lot of the monotonous and time-consuming tasks so you focus on creating the most relevant content and generating revenues.

The best way to drive more traffic through email without spending a fortune is work with a digital marketing company that has these tools in place. You reap the rewards of segmentation and automation. But you keep costs low.

Create a Funnel

Let’s face it. You don’t just want traffic. You want that traffic to do something like schedule an appointment, buy or download a free trial. Setting up straightforward and effective funnels is not only how to get traffic to your website. It’s how to get more quality traffic. It’s how to keep people coming back.

If you don’t want to spend a fortune driving traffic to your website, quality over quantity is important.

We do this with sales funnels. Sales funnels can also be called the buyer’s journey. They follow the same basic principle.

Here’s how these work.

  1. Make your brand visible to a lot of people in a place where many potential customers are.
  2. Pull the most likely customers into the funnel where you can better manage the customer experience.
  3. Learn more about the potential customers. As you do, nurture this leads through the narrow funnel until they become customers.
  4. Continue to nurture them to increase promoter activity and customer lifetime value.

HootSuite, a social media automation tool, runs a very straightforward funnel. It starts with an AdWords ad.

Click the ad. Go to a simple landing page.

This landing page follows most best practices.

It has a clear heading and more descriptive sub-heading.

Note the image provides a visual of the features without the need for long explanations. The CTA button uses strong action language.

Once you click the call to action, HootSuite asks for your name and email.

Not only did the AdWords ad bring initial traffic to the website. Once someone signs up for the free trial, HootSuite continues to send offers and content straight to their inbox. This increases the number of times that subscribers return to their website. Each time they return, they’re more likely to buy or take other desirable actions.

Invest in Local SEO

If you’re a local business, search engines like Google don’t think you should have to compete with huge companies in your local area. They show preferential treatment to local businesses. But in order to get this treatment, they need to know you’re local.

Your website may be hosted in California or New Jersey. But your business is in Georgia or Tennessee. Or you may serve several counties. You may serve a very small area exclusively. People may ask for this neighborhood by name.

It’s hard for Google to make that call. They rely on you to communicate behind the scenes regarding what your local area really is.

How to Show Google You’re Local

Here are some steps you and your webmaster can take today to demonstrate that you’re local. Some of it happens on your site, On-Page SEO. Other steps require Off-Page SEO. That’s doing things off your website that help SEO your website.

Here’s how to get started.

  1. Be consistent with your contact info everywhere you list your business. For example, don’t say “Drive” on one site and “Dr.” on another, etc. If contact info changes, update it on your website, social media, review sites, directories and anywhere else it’s found.
  2. Signup for reviews sites like Yelp, Yellow Pages and BBB. The consistent presence of your address on these site shows that you’re a real business and you are where you say you are.
  3. Set up your Google My Business (GMB) Account. This review site is most important. You’re telling Google directly where you are. Home-based and Internet businesses do not qualify for GMB.
  4. Put location tags on photos on your website. As a local business, include local pictures of employees, customers, office, events, etc. Tag them with a place. Example tag for a fundraising event: Scouts of America Atlanta fundraiser.
  5. Include your location on services pages as well as blogs and other locations on your site

7 Clever Ways Small Businesses Can Increase Website Traffic Fast

Whether your website is brand new or 5 years old, if you’ve never looked into how to get more traffic, chances are people won’t find your website.

99% of blog posts are never seen. Business websites without blogs often fare even worse. But there are other ways to get found by your target customers.

These 7 clever techniques will increase website traffic fast.

  1. PPC Ads (Super Fast!)

Let’s start with the super fast way to increase website traffic fast. That’s PPC. PPC or pay per click is when you pay a search engine like Google to show your ad in the search results in a special and very visible section for ads.

Over 50% of website traffic comes in through a search engine. So this is a great place to be when you need to increase website traffic fast. Nearly half of all query results will include ads. If you’re not advertising here, your competitors are.

Chart courtesy of Neil Patel

Google’s Ad platform, formerly known as Google AdWords, is the most common and advanced PPC platform. Let’s take a closer look at the most clever and effective ways to use it to generate more visits to your website.

Set a Budget

This applies to all of the methods we’ll talk about to increase website traffic fast. Research your costs and write them down. Know that costs involve more than just the ads.

You’ll also either pay in money or time for the following:

  • Copywriter and/or ad designer to create compelling text or display ads
  • Web designer to create conversion-rate-optimized landing pages
  • Research and Planning — This takes more time than you might realize.
  • Campaign Management & Analytics — To avoid overpaying, someone needs to monitor and adjust the campaign to make sure it’s running efficiently
  • Ad costs — the price you pay each time someone clicks the ad

Failing to budget can lead to a “spend as much as it takes. It will be worth it in the long-run.” mentality. When people think like this, they don’t realize how inefficient their campaigns are running.

Or people end up spending the whole budget on ads. They don’t realize there are other expenses. The result is spending too much to increase website traffic fast. It’s simply not necessary.

Know How You Pay

With a TV ad, you pay up front. The cost is based on viewership. But with PPC, you only pay when someone clicks your ad to go to your site. That makes PPC much more cost-effective for small businesses.

Pay for what you actually use. That’s a good system.

You can set a daily max for your campaign. This is the most you are willing to spend in one day. You can set this as low as $10/day. But to increase website traffic fast you generally need to set it a bit higher. That way more people are seeing your ad again and again.

The repetition helps increase clicks.

You’ll also set a max bid for each keyword on which you want your ad to appear. A keyword is a phrase that someone enters into the Google search box like “Best Chicken Wings in Atlanta”. If you’re a restaurant that sells them, this is a great search for you to appear in.

You’ll do keyword research to determine how high your bid should be. We’ll discuss that a little later. But first…

Don’t Overpay for Ads

Cost per click in on the rise. But you can also note from this chart that ad spend is staying steady as people get smarter about how they use PPC.

Chart courtesy of marketing influencer Neil Patel

One of the worst things you can do in PPC is overpay for ads. You’ll wipe your ad budget out fast with little to show for it. People who are new to PPC often don’t apply basic best practices.

They think of it like a magazine ad. You just show the ad. People like it or they don’t. The ones who do, buy. The others, you don’t really worry about.

But in PPC, quality matters above all. Google wants people to only see ads that are very relevant. When they do, more people click.

Quality matters so much that Google gives you a grade. If you get a good grade, they reward you with lower priced ads. If you get a bad grade, they can increase how much you pay by as much as 400%.

At that price, Google Ads are cost prohibitive.

Monitor and Keep a High Quality Score

To keep this Quality Score high:

  • Only bid on relevant keywords
  • Watch your analytics closely – see how people are reacting
  • Create an ad that aligns with the searcher’s intentions
  • Create a compelling ad
  • Greet the clicker with a great website user-experience and a landing page optimized for conversions. Yes, Google looks at that too.
  • Use negative keywords to keep your ad from appearing in searches that don’t make sense. These are keywords that you don’t want associated with your brand.

Now let’s move on to keyword research, the centerpiece of an effective PPC strategy.

Do Some Keyword Research

A keyword is a phrase a person might enter into a search. It will often have 3-6 words in it.

Use Google’s Keyword Planner to learn more about what people enter in searches. When you enter a word, it will offer suggestions to add or replace the word you entered. For the example below, I entered the keywords “wedding packages” and “wedding planner”. Google ads came back with over 1,200 more keywords related to these.

Now, as a small business owner, you would just have to sift through those words and see which ones apply most to your target audience and fit your budget. This can be very time consuming, so consider hiring an experienced advertising agency to do it for you.

As a general rule, you’re looking for keywords that:

 

  • Have decent traffic. But know that the more specific the word is the less traffic it will have. That’s okay as long as it’s getting something.
  • Are lower competition. It will be easier and usually cheaper to show your ad. But going too cheap hurts your Quality Score. Lower competition can mean less relevant. Find a balance.
  • You can build an ad campaign around.

It’s okay to select words that are expensive. You can set a max bid for that word. Then when you get that Quality Score up, your ad will display without that high cost.

But realize that some words are worth paying more for. If the word suggests that someone is ready to buy now, it might be worth paying a premium.

Always enter negative keywords as well. A person looking for “Where to Get a Great Steak” probably isn’t the same person looking for “Great Steak Recipes”. But you could appear in this search is you chose “broad match” instead of “exact match”. Negative keywords prevent this.

You may want to add “recipes” as a negative keyword. Once your campaign is running, you’ll see what searches you appear in.

Check this regularly to add more negative keywords.

  1. Social Media Ads

Social media ads are similar to PPC. The main difference is that you’re using the data that the social media platform has collected to send ads to the right people.

The exception is Pinterest, which is keyword based like Google Ads.

But why social media?

There are around 3 billion active social media users around the world. That’s 42% market penetration rate. 50% of people check Facebook daily.

That’s more people than watch TV now.

If a person has Internet, they have 1 or more social media accounts. Your target customers are here. But are they buying?

41% of people say they use the Internet to stay in touch. 40% want to stay informed.

39% use it because they’re bored and looking to be entertained.

The number 8 reason people use social media is to learn about new products and services they may want to buy.

50% of people say that social media is the best place to show them an ad. 57% say social media ads are more relevant to them. And that’s why they like it.

But advertising on social media isn’t like running a radio commercial. Here’s what you need to know to use social media ads to increase website traffic fast.

Target Narrowly

Your goal in social media is not to get in front of the most people. It’s to get in front of the right people.

These are the people who are most likely to visit your website and buy what you’re selling.

Target major traits like male/female, income levels, education, etc. Then dig down to who the likely customers are.

For example, consider targeting life events. If it’s close to someone’s anniversary, show an ad for anniversary gifts. If someone is a new parent, they may want to treat themselves to a spa day or a buy new baby clothes from your ecommerce store.

To increase website traffic fast through Facebook or other social media platforms, be very selective about who sees the ad.

Select the associated traits when you’re setting up an ad. Then build an ad that is very relevant to that group.

That’s how to get the best click-through-rate and the best conversion rate once they reach your website.

Target Locally

If you’re a local business, don’t forget to target your local area only. Don’t pay for clicks from people across the country who will never become customers. Facebook will also allow you to target people visiting a certain area or who’ve just moved into an area.

If your business appeals to tourists or people new to town, take advantage of these options.

Even if you’re not a local business, you may find geo-targeting effective. Create an ad that’s highly relevant to a local group of people to gain a foothold in an area.

Bring People Back

Use the dynamic remarketing function in Facebook ads to bring people back to your website who’ve already visited. If someone left without completing the transaction, this is your big second chance. It’s valuable. Companies who use remarketing can double their revenues.

An Adobe study found that the click-through-rate on remarketing ads is 400X that of marketing to someone who doesn’t know you. The Internet can be a very distracting place. Cut through distractions and gently guide people back to your site.

In Facebook’s Ads Manager, you can choose to have the ad appear on Facebook, Facebook Messenger, Instagram and/or Facebook’s partner sites. This allows you to be where your target audience is.

Relevance Score

Google Ads has a Quality Score that determines your cost. Facebook and Instagram have a Relevance Score. Keep the Relevance score high in much the same way you keep the Quality Score high, with slight differences:

  • Only target audiences who are likely to be customers. Targeting 1,000 likely customers is better than showing the ad to 1 million random people.
  • Make the ad very relevant to the traits chosen to target. The most relevant ads appear to be speaking directly to a person.
  • Track your progress. If your response rate isn’t what you expected, dive in and figure out how to improve it.
  • Align the landing page on your site with the ad. You want to increase website traffic fast. But sending them to a home page, service page or category page is rarely effective. Greet them with a landing page that requires them to take one action like click a button. The simpler your landing page is, the more relevant your ad will appear.

Time Your Ads

Some businesses get more foot traffic at a specific time

of day. For example, if you’re a restaurant serving dinner, the best time to run ads is 1:00pm – 5:00pm when people are still at work and thinking about dinner.

For seasonal or time of day oriented businesses, showing the ad at the right time is as important as the ad itself.

This ad for a local diner in Oregon is best shown late at night or early morning to put the idea of their diner for breakfast in the viewer’s head.

  1. Boosted Posts

Do you already have a post that did very well with your social media fans? Get the most out of it by boosting that post. Think of your social media fans as your testing area in addition to potential customers.

If they like something, then that means your target audience does as well. Platforms like Twitter, Facebook and Instagram will allow you to send the post to a wider audience of people similar to your own.

You can create a lookalike audience that looks like your followers. You can upload your own list of contacts to re-engage your existing customers. Or select traits and locations to target similar to a regular ad.

But not every ad that does well is worth boosting. Remember, your goal is to increase website traffic fast. Let’s look at what makes a great boostable post.

Criteria for Boosting a Post

  1. The post was popular among your fans. If you don’t currently have many fans, you can also use boosted posts to get more fans.
  2. The post directs them to your website. Sometimes you share the content of others on social media to engage in between original content. But don’t pay for free advertising to other people by boosting a post that links to someone else’s site.
  3. The post has a video or image attached. Posts with a visual have a 650% higher engagement rate.
  4. It appeals to a larger audience. If the post was about an employee of the month or a contest that’s already over, it may not appeal to a larger audience. It appealed to your fans because they had unique interest in the post.
  1. Social Media Posts

If you already have a following on social media, this is one of the cheapest ways to increase website traffic fast. Time is still involved, of course.

Share content on your website with a great headline and image/gif. If you don’t have a following, it’s time to start building a social media following. Reap the rewards of an instant audience when you have something to share.

Here are some important best practices to apply to increase website traffic fast with social media posts.

Social Sharing Best Practices

  1. Don’t be salesy. Rarely, if ever, link to your product or services pages directly. Instead get people invested in great content on your site. Or lead them to a landing page with a special offer just for your fans. Keep direct promotion to a minimum. This is the social way to promote your website.
  2. Write Compelling Headlines. Don’t just share and expect people to click. Research what makes a great headline and use analytics to find out which headlines perform best.
  3. Use Images and Videos. People on Twitter are 18% more likely to click a link if there’s an image. Remember, people have endless feeds of content. You have less than 2 seconds to get attention. A visual is the only way to get attention long enough for them to check out what you have to say.
  4. Time your posts and be consistent. Do you save all of your social media tasks for Saturday? You’ll have lackluster results. The only way to engage and keep people engaged is through regular sharing.
  5. Use social media automation.  If you have trouble managing social media every day, use automation. This isn’t the best solution. Daily monitoring of social media is advisable. But it’s a good start. Ensure you have full monitoring when you work with a social media management company.
  1. Permission-Based Email Marketing

We’re discussing how to increase website traffic fast. The method that will work best for you depends on what tools you have at your disposal. Some methods are much more cost-effective in the long-run. They’re better in the long term as part of a comprehensive strategy to drive traffic.

Email subscribers are 3X as likely to share your content with others. 88% of retail marketers say emails are the best way to retain customers and keep them buying more. The ROI on email is 44:1, which beats out any other channel by far.

In permission-based email marketing, build an email list of people interested in your brand. Then send content to them regularly to nurture that relationship.

77% of consumers (and 86% of B2B buyers) say permission-based email is the preferred way for you to communicate with them. Let’s take a look at the best way to use email to drive website traffic.

Build a List

To build a list, you must have something of value that people want. Some of the best ways to start building a list are to offer the following in exchange for a person’s email:

  • A chance to win in a contest
  • An exclusive report
  • An eBook that people want
  • Access to an online calculator or quiz results
  • A downloadable app
  • A freebie or add-on to their first purchase
  • An ongoing loyalty discount

Segment Your List

Next, you’ll begin segmenting the list to deliver the most relevant content. If your customers are plumbers, carpenters and roofers, you might segment by profession.

If you have people around the country signed up, it makes sense to segment regionally.

You can segment by age, employer, interests and many other traits. You can also segment by behavior. For example, send certain content to people who’ve never purchased or haven’t purchases in a while.

As you grow your list and learn more about them, find new ways to segment.

Create Segmented Content

For each segmented group, create highly relevant content for that group. Use automated editing tools to change keywords and re-purpose content for each group to avoid having to create all completely new content.

Automate Your Emails

Segmentation and automation go hand in hand. Automation helps you get the email in front of the right person at the right time. This may be a certain time of day or week. It could be after the person completed some action.

Certain emails will be more relevant at certain points in the buying cycle. For example, welcome emails are the most viewed single piece of content a business ever creates.

Use them wisely. Send them out automatically.

  1. Influencer Marketing

Want to increase website traffic fast? Hire an influencer. An influencer is a person who already has a following and influence among your target audience. Generally, they’ll share something with their social media followers.

Don’t think “superstar” like an NBA player. Think more practically to get influencer marketing without the million dollar price tag.

It could be a:

  • Non-competitor in your industry
  • Local celebrity
  • Subject matter expert
  • Someone that aligns with your brand (it’s not confusing or harmful to each other’s fans/customers)

Reach out. Ask them to share your website with their fans. They may ask for some compensation. Don’t pay anything crazy. But do recognize their value. They’ve spent time building a following even if it only takes 2 seconds to share something.

Here’s a fun fact. Today, influencers don’t even have to be people. There are pets who have a huge social media following. They’re paid to share brands just like a real person might be like these instafamous doodles promoting Waffle House on National Waffle Day.

  1. SEO

SEO is the best way to increase website traffic. It increases your visibility in search engines. It’s best because it delivers long-term, sustainable results with ongoing SEO maintenance. But it’s not exactly fast in comparison to the other options we have given you to increase website traffic fast.

Here are some things you need to know if you’re considering SEO.

SEO Isn’t SEO without an SEO Tailored Website

SEO stands for search engine optimization. You can’t optimize a website (at least not easily) after the fact. SEO starts with how a website is built from scratch. If you’re serious about SEO, you’ll invest in an SEO website. When you build an SEO website from scratch, your existing customers and new visitors will instantly notice.

Everything runs more smoothly. It’s easy to find what they’re looking for. There are never distractions or confusion. It feels like the website was built specifically for them.

You’ll notice the difference too. People who visit your site will stay longer and click on more pages. You’ll have much higher conversion rates and fewer people abandon the site.

SEO Requires Research

It’s impossible to optimize anything without research. Guessing what terms people use to find sites like yours will not help your website. Learn what your competitors are doing. Use online tools to learn more about how people find sites like yours.

Then start building strategies around what you learn.

SEO Requires Ongoing Maintenance

A lot of work goes into SEO up front. It can take 3-9 months or more to see significant visibility increases in searches that matter. But once you’re visible, it’s important to maintain that visibility by applying ongoing SEO strategies like:

  • Updating your website as Google changes its algorithm
  • Creating fresh content to stay relevant and current
  • Learning how people use the site and continually improving user experience
  • Keeping an eye on the competition and counteracting their efforts to overtake your competitors

 

Facebook traffic: What’s the current status?

Facebook is becoming less important as a source of traffic to your site. We wrote about it before, but mid August a lot of internet-sources reported that Facebook “did not care about publishers”. Joshua Benton wrote a nice and nuanced article about the matter, in which he also shared some interesting statistics. Facebook is indeed referring less and less to publishers. In this post, I’ll share what Yoast has noticed in decreasing traffic from Facebook, I’ll share my personal view on the matter and I’ll discuss our current strategy in dealing with it.

What have we noticed at Yoast

At Yoast, we’ve noticed our traffic from Facebook is going down. We share blogposts on our timeline and the number of visitors we attract to our website has halved in the past year-and-a-half. Overall, our traffic is going up though. We still notice a nice growth in organic search (which is a good thing, considering we’re selling SEO).

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Yoast, of course, isn’t a classic publisher, like an online newspaper or an online magazine. However, we use Facebook primarily to share our blogposts. So, I think Facebook pretty much treats us as a publisher. And indeed, we’ve seen our traffic going down.

My personal experience as a Facebook-addict

I am a Facebook user. I use it professionally, for my work at Yoast. Besides that, I am also in a few Facebook groups that give me information on WordPress and SEO. But most of all, I love catching up with friends and family through Facebook. I post pictures of my children and write little anecdotes about my life.

In the last few months, I’ve noticed a lot of people leaving Facebook, or spending far less time there. Some friends left a while ago because of the privacy issues. But others are leaving too. I notice lots of people are sharing less on their timelines. And I am also posting far less on my timeline myself. Some Facebook groups remain very active though. And lots of people aren’t really disappearing; many of them are joining Instagram.

If people are really leaving Facebook and turning to other social media platforms, traffic from Facebook will decrease even more. And if that happens, I’ll need to find another platform to share those amusing anecdotes about my life ;-).

What to do?

A while ago, I wrote a post on what to do if your traffic from Facebook is decreasing. Engaging content, personal accounts, working with influencers and advertising are all possibilities to increase your visibility on Facebook. These are valid options, which we’re working on as well. For Yoast, investing in other social media platforms is now also becoming a new very important strategy.

This week, I decided to put some genuine effort into the Yoast Instagram account. If Facebook indeed turns out to be on its way down, now is the time to dive into ‘new’ social media platforms. I’ve challenged myself to double the current amount of followers on Instagram before Christmas. I’m now experimenting with writing SEO tips in an Instagram Stories format. I really enjoy exploring new possibilities, but I am not a professional yet. If you would like to witness (and help with) my enthusiastic (and somewhat sad) attempts to double our followers, please follow the Yoast Instagram account.

What about you?

I am curious if you noticed anything different on your Facebook timeline (personal or professional) in the past six months? Are you a publisher of some sort? And I would also like to know what your tactic is. Are you focusing on different social media platforms? And which one? Or is Facebook still the most important one.

Traffic optimization or website optimization?

If you have limited budget and want to invest in online marketing then it is very crucial to know where to invest – Traffic optimization or Site optimization?

It is crucial for search marketers to know where investment can be done with fewer budgets. These days we learn lot about testing and User Experience (UX). It is your work to test your pages, app and site as an online marketer.If testing is not done then you are wasting money on the bad designs.

 

Situation becomes complex when marketers cannot decide where to spend time. It is a confusion that whether he must spend his time on site optimization or traffic optimization. It is the duty of the marketer to optimize the traffic quality and site simultaneously.

Every company does not have a well-managed CRM, a proper testing strategy, a call tracking platform and a testing budget to boot. Focus on online marketing is given sometimes to increase traffic in website. If a well-planned strategy is used for site optimization then the traffic optimization will itself increase and conversion rate will also grow per month.

Both site optimization and traffic optimization are valuable and help in increasing the traffic. No matter how much traffic has been grown in your site but if your conversion rate is not optimized then your investment will never get an improved result. Traffic optimization can be done in a right way if correct methods are applied for site optimization.

Anyone have no doubt about site optimization or site testing for improving online marketing  but if the term “bang for bucks” comes, traffic optimization becomes logically first choice.If site testing is done, then it is necessary that services and products are needed to be proved with target audience.

If right traffic on a client’s site is not given then it creates problems in CRO efforts. We have a concept if advertising is done then power of traffic optimization increases.The focus has to be done on potentiality of business by increasing the conversion rate.To increase traffic optimization, you have to target on keywords with marketing corporate translation services.

Marketing has several targets which are moving with hypothesis with delivery results. Each keywords brings leads and conversion rate to your company, so it is important to track such things following the optimization the functions in an authenticate way.

It is easy to overwhelm marketing strategy and follow the traffic optimization and site optimization process. SEO team and digital marketers follows the traffic system and continue the optimization process. Thus, it is a contradictory question that which gives best result traffic optimization or site optimization but both are important increase conversion rate in business

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Web Traffic Explosion

Traffic is the life blood of every website

So you know that you need lots of traffic to have a successful website, and I’m not talking about the four wheeled kind that rumbles around outside… You probably also know that not all traffic is equal. You can have a million visitors to your site, but if they are not targeted visitors then it’s unlikely that many will do what you want them to do – opt-in to your mailing list, or buy your products. Targeted traffic is the life blood of every website and every online business. You cannot survive without it, but if you CAN find the people who are just aching to get hold of what you‟re offering and then find a way of getting them onto your website – you‟re going to make a lot of money! It sounds simple enough, but traffic generation is something that a lot of internet marketers seem to struggle with, which is where this book comes in. Some of the methods and strategies we‟re going to cover you‟ll probably have come across before, whilst others will most likely be new to you. Look – creating targeted traffic isn‟t difficult, but in my opinion it‟s probably THE most essential skill in the arsenal of any internet marketer. Once you know how to do it, you‟ll never look back. Use the methods in this report consistently and you WILL generate a lot of traffic – whenever you need it, and in many cases on autopilot. When I first started out online I took a pretty half hearted approach to traffic generation. I almost expected the visitors to come to me, rather than me having to go out looking for them. Of course they WILL come to you, but you‟ll have to put some work in first. It‟s all covered right here in this book, the methods and strategies that form the backbone of my own online business and which you too can begin using in yours. The traffic you need is out there, you just need to be shown how to get it in front of your website… Enjoy the report.

 

Traditional methods of traffic generation that i love

Some of the best ways I know of generating traffic have been around for years. They‟re not particularly sexy or glamorous BUT they do work. Generate Traffic From Blogging Blogs are a wonderful way of getting traffic and building relationships – either with your own blog or through other peoples. l Blog Commenting This is one of my personal favorites and it works extremely well. Visit other blogs in your niche and then add comments to posts which you feel you can contribute to (this can be a question, challenge, feedback, or an addition to the post). The secret is to make your comments engaging and thoughtful, and then include a link in the box provided back to your website. The chances are you‟ll already know some popular blogs in your niche, but if you don‟t then they‟re easy to find using Google. Here‟s a good example: After a while, if you regularly comment on a particular blog you can also begin to build a relationship with the blog owner, which could lead to backlinks, interviews or the chance to appear as a guest blogger. Another benefit of posting regularly is that many blogs have a „Frequent Commentators‟ box or similar – giving you extra exposure.It‟s always good if you‟re the first person to leave a comment on a particular post because that means you‟ll be at the top and more likely to get read. If you sign up to a blog’s RSS feed, you will be automatically updated when a new blog post is published, so this is easy as long as you‟re quick. Another good strategy is to find posts which appear to be popular (posts which already have a lot of comments) and add an additional one. The reason for this is that people keep coming back to these posts and you can find yourself getting traffic back to your sites YEARS after the original post was made. The best piece of advice I can give with blog commenting is to simply join in the conversation. Add your own personal thoughts to the original post and try to make your comments interesting and worth reading. Don‟t just post one liners (e.g “great post”) as this is boring and people will see through the fact that you‟re only doing it to advertise your website and get your link on there. Post an intelligent response to the original post and people will start to think “this person is worth checking out” and they will.

 

l Guest Blogging

Becoming a guest blogger on a popular blog can get you tons of exposure. After a little while of posting valuable comments, send an email to the blog owner letting them know how much you enjoy their blog and after a couple of email exchanges ask if you can do a guest post on their blog. The worst they can say is ‘no’, but in my experience more often than not the answer will be an unequivocal ‘yes’ – it‟s free content for them (many marketers are extremely busy and don‟t post to their blogs as often as they would like, so you‟re really doing them a favor.) Make it a condition that you can include a link in the article back to your website and you‟ll generate a lot of highly targeted visitors, whilst boosting your credibility because you‟ll become associated with the other marketer or blog and thus making you an authority source.

l Start Your Own Blog

Having your own blog is pretty essential for an internet marketer and they are GREAT for generating traffic. You can link directly to your sites from your blog pages, whilst mentioning your products, services (or including affiliate links) in your blog posts. A good blog can give you a centre point in your business. It builds a community around you and your websites, and the search engines LOVE them. Your posts will get indexed pretty quickly, and you‟ll get lots of traffic from the links you have in
there.

l Submit RSS Feeds

Once you have a blog, submit the RSS feed of your blog to as many sites as you can. The more sites that you can include on your RSS feed the better, as there will be more opportunities for people to find and click through to your blog. A list of good RSS feed sites can be found here:
rss-specifications.

l Get Pinging

Always ping every blog post that you create to help spread the news of your new blog post far and wide over the internet. Try pingomatic l Using a Facebook Page to Promote Your Blog A Facebook fan page is an ideal way to promote your blog. We‟ll be covering this later on in the book.

How to Get Traffic From Forums

Forum marketing is an excellent way to generate traffic for free, whilst once again boosting your reputation and making you seem like an expert in your field. Get it wrong however and you may find yourself being banned from the forums quite easily, but get it right and in my experience you‟ll see some pretty good results. Forum marketing is a great traffic generation method. Not only can you get good backlinks from your keyword rich signature, you will also get lots of curious people clicking through your signature link, and it opens up many opportunities to network with people. – First, you need to determine your niche and find appropriate forums to join. You want to find ones where posts are made on a regular basis, so don’t bother with any that haven‟t had any new posts in the last week. – Be sure to read the forum rules, as most have their own specific policies and they can vary greatly from forum to forum. If no signatures are allowed, then I would probably avoid the forum, unless it was very busy and could be used for networking purposes. – Create an interesting signature that uses your main keywords and your unique selling proposition to direct people to your website. Always check the forum rules, as it may be that you are not allowed to have a signature until you have x number of posts. It is good to put some thought into what you want to convey in your signature. If you can make it attention grabbing but not „salesey‟ then you should get plenty of clicks. – An important piece of forum marketing etiquette is that if you can’t say something nice, then tie your hands behind your back, so as not tojeopardize your forum marketing efforts! You want to have a good standing and build positive relationships with other forum members. Avoid getting into an argument – it‟s all too easy to do this and create lots of negativity around your business. – Before you even think about posting, take in the forum’s ambience and atmosphere, so that you can fit right in. – Next, look for topics where you can reply with quality answers. When you have done this a few times people will start to regard you as an expert, respect your opinions and be more tempted to click through the link on your signature. You will become known as someone who can offer solutions. – Start interesting threads on the latest hot topics in your niche. If a hot topic is a problem, then create a thread that offers a solution in a step by step format. Try to turn heads with your knowledge, so that you build your reputation within the forum. You want to be perceived as an expert – someone who people can turn to for friendly advice. You never want to look like a salesman.  Be sure to acknowledge and appreciate any forum member that has provided information or that has helped you in some way. This builds goodwill and strengthens relationships and is another way to contribute to the forum. Over time, you will build strong relationships with other members on the forum. These friendships can develop into potential joint venture partners, which is another exciting traffic generation method.  Lastly, you can use forums to learn more about your niche and the typical problems that your target market faces. This information can be used to create more targeted products and increase your knowledge. I have used forum marketing for years and I particularly recommend the Warrior forum (see the section on WSOs – which in my opinion are pure gold!) but remember that there are many popular forums in pretty much ANY niche that you can use to generate traffic to your sites, whilst building strong relationships and coming across good business development and networking opportunities. Article Marketing With a Twist Ask any internet marketer how they generate their traffic and there‟s a pretty good chance that article marketing will be somewhere on the list. It‟s the old classic – yet these days a lot of people know that article marketing is not as effective as it used to be. So, putting your articles on a site like EzineArticles.com is not really using them to their full potential. It‟s still worth doing this, but I have found you get better results through something called Content Syndication Article Marketing. What is this? Quite simply, you submit your articles to popular websites and blogs in your niche that accept articles. So, if you are looking to get more traffic to a site on finance, submit your articles to one of the top websites in that field. If you have a blog about something, then find the top site or blog about the same subject and submit your articles to that. It is quite easy to find these niche sites. All you need to do is go to Google and type in “submit article and your niche.” For example, “submit article wresting”: comes up with several wrestling sites, where articles can be submitted. Another type of website that you should consider submitting your websites to is Web 2.0 sites, like http://www.squidoo.com and http://www.wetpaint.com/ These get indexed by the search engines very quickly and they have high page ranks associated with them. It makes no difference what market you’re in, find someone who has a better page ranking and has a good status within that niche and submit articles to them. Getting More Views on Ezine Articles.com Lots of people still view and use sites like EzineArticles – it‟s excellent for traffic. Here are a couple of ways to get even more traffic from these sites… We have all seen (at the bottom of each article) “Most Viewed” and “Most Published” and probably thought “how come I can never get on those bits.” Well here is how! The easier of the two to get into (with a little trick) is the Most Published section. You will need the Ezine Publisher URL from your article, which you will find at the top right hand side of the page (after you have already submitted it, obviously). At the top of your article, there is a list of icons, and below the printer icon is a link that says “EzinePublisher”. Click this and get the URL to this link.What you need is for people to click onto this EzinePublisher link and that is how you get into the “Most Published” section. So now you have it, you need to promote this EzinePublisher URL to as many of the different social bookmarking sites as you can – Mixx, Reddit, Digg, Propeller etc. This can be done semi-automatically at Onlywire.com. Be sure to read the section on “Social Bookmarking – The True Secrets to Success”, as this will give you even more ways to use social bookmarking sites to get your articles into the Most Published section. You can also send this URL link to all of your contacts on sites like Twitter and once lots of people have clicked on it, then you will be raised to the heady heights of the “Most Published” section. Once here, it will be on the “Most Published” section of every article in that category. Now for the “Most Viewed” section. Basically you do exactly the same thing, but you use the article URL instead. Once you have done this your article has great exposure and this also means more link power. The great thing is that Google takes notice of the internal linking structure of EzineArticles, so by getting onto Most Viewed and Most Published you are increasing the amount of internal links pointing to your article. This makes a difference as to how Google ranks your article and how far up the search engines you appear. Write Some Tutorials Something that is possibly not used as much as it should be for getting traffic is tutorials. You can write tutorials for almost anything, so if you have a website that relates to web development, SEO, marketing or internet marketing, graphic design, wordpress or programming etc then use tutorials to get swarms of traffic to your site. Write some good, detailed, useful tutorials and submit them to the following sites: http://www.instructables.com  http://www.tutorialized.com/ http://www.webdesignbooth.com/ http://tutorial-index.com/   http:/ /www.tutorialsgarden.com/ Write Articles in Parts This is such a simple idea I don’t know why more people don’t do it! Quite simply you write an article with a part one, two and even three, then submit part one to the article directory of your choice and in the byline include a link to the next part of the article. Place part 2 on your main website, and then if you have made the first part of your article interesting enough they will click the link to finish the rest of the article – and when you have them on your site! You can even get them onto your auto-responder by getting them to give you their email address as verification to read the rest. You can also put an ad in the byline on the next part of the article which will lead them nicely to your sales page or product. If you keep submitting these part articles week by week, your traffic will surely grow. Fast and Furious Backlinks and Traffic From Press Releases Press releases are great for getting numerous backlinks and traffic to your website fast. It‟s a technique I have used numerous times to great effect – yet not many people in the internet marketing world are doing it! Just be sure to pick a good keyword for your press release, using the keyword research method described later on in this report, and make sure that your press release is actually NEWSWORTHY – which in my opinion is the mostimportant thing. Ask yourself why somebody would be interested in your press release. If it‟s all about your product or your company then chances are that people won‟t be. The advice offered here can help you get onto the first page of Google News with ease, but first, let’s look at the benefits of getting onto Google News: – A press release on Google News will send you a lot of traffic, and there is also the potential that a journalist could pick up your news story and help you spread it internet wide. – Your press release will be indexed all over the place. This is not only Google, but Yahoo, Ask and a whole selection of other search engine bots. – Google News has a Page Rank of 9, so you’ll get great link juice from submitting your press release to them. There are also lots of websites that syndicate Google News, so the potential for great backlinks and traffic is huge. To get the best results from your press release bear the following in mind:- Make sure your story is interesting and newsworthy If you want your press release to spread around the internet then make sure your story is something people will be interested in – don‟t make it a blatant advertising ploy. – Include the key information in the opening paragraph If you don‟t grab the readers attention in the opening paragraph then the chances are they won‟t bother reading any further. Include as much information about the story – who, what, when, where, why – in the opening paragraph. – Only use one keyword per press release This will mean that your press release is focussed and targeted to a specific keyword that people will type in to search and find out about you. If you want to target a number of keywords, then write one press release for each keyword. – Your keyword must appear in the title This rule must always be followed as it is a vital part of SEO. If your keyword does not appear in the title then it will be difficult for people to find your release. When your keyword appears in the title, it stands a good chance of getting ranked on other search engines as well. – Put your keyword in the first and last paragraphs This is another SEO tip, as search engines put a lot of weight on a keyword if it’s mentioned in the extract, introduction and last paragraph. Also try to make sure that there is a keyword density of about 3 to 5%. You can use the free software found at dupefreepro to check your density. – Always have a call to action in your press release Make sure that you have a call to action in your press release, as this is part of the dual purpose of a press release – to get backlinks and just as importantly visitors. The following are some press release submission sites which should get you indexed fast and onto Google News within 24 hours: prlog http://free-press-release.com prfire http://www.fgnpr.com http://www.pitchengine.comVideo and Podcasting Traffic Video Traffic.

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Free Traffic For Broke Marketers

Here’s how it goes with most new marketers – it happened to me exactly like this – see if it rings a bell with you. It might even be that this is the stage you’re currently at….. I quickly realized the potential of internet marketing. Not least because I could see people around me making a lot of money, or at least making more than enough to quit work and go full-time. The initial excitement I felt has never left me. I vividly remember working late into the night creating my first ebook, then once that was finished the REAL work began – learning how to build a simple website, use a hosting account, register for Paypal and Clickbank, ftp my files to my hosting account, put a payment button (that actually worked) in the right place on my website and struggle to write a half decent sales page. Once it was ALL done, my website went live and I waited to get rich.…and waited …and waited. I didn’t make a SINGLE sale from my first attempt at product selling. I had neglected one of the most important parts of the whole process. Getting people to look at my website – TRAFFIC! When I realized I needed traffic I got a BIG shock. The cost of paying for any sort of advertising was way out of my tiny budget’s reach, and the time spent on some of the traditional methods of traffic generation would have meant I had to quit my job to have time to do it! So I had to find my own way. I had to find what worked for me. Which methods were most effective among the masses of conflicting advice I read about on the forums? Well what I found was free traffic for broke marketers. And while not everything you’re about to read is groundbreaking or new, I CAN tell you that it works for me, and best of all it’s FREE. When newcomers to Internet Marketing first get involved in the entire process of creating their own products, designing sales or landing pages and trying to stimulate enough traffic to make sales, they often get lost.

Internet Marketing Products, Tools & Resources at: www.GiveAwayClub.net 4

Losing your way in the Internet wasteland is not a failing on your part, but a by-product of information overload and a lack of the specific steps you need to take to accomplish your goal. We’ve all been there. This  is designed with you in mind, the newcomer to the most critical part of Internet Marketing…driving traffic to your sites. If you do not understand the powerful options available to you for generating a traffic flow of interested visitors, you will not make many, if any, sales. The entire focus of this guide is how to generate FREE traffic with any or all of the successful techniques presented here. You are advised to try one method at a time and not too get scattered trying to tweak and master too many things at the same time.

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How To Get Free Traffic To Work For Your Website

There is a misconception in the Internet business circles that free web traffic does not earn you returns. Well, nothing can be more wrong about web traffic than this. Many online businesses started their operations on the web with free web traffic and have greatly benefited and continue to do so even today when they can very well afford to generate voluminous traffic by paying for it. But in case you are using free web traffic and still not making any money, then something is definitely wrong and you need to look at it closely. Lets discuss why such free traffic works. Although free, free web traffic can be highly targeted if your advertisements are placed in the places that are closely related to your products and services. Lets consider two examples, article marketing and free classifieds. Both the approaches allow the website owner to target certain people. The targeted group is one that has the potential to become buyers of your product and should be considered as good traffic. In case you are unable to convert traffic to incremental sale then you are obviously not targeting your market correctly. Traffic has the potential to generate sale and increase revenue. Let’s assume that you get a lot of traffic to your website but it is not converted to sale of your product or service. Well, you still have the option to offer something new that will catch the fancy of all visitors who visit your website. Try and offer different things to your visitors and may be you will hit a jackpot. A great strategy that you could use is to offer all your visitors free gifts for a week and after a week mention about your product. This will mean that the product you are offering the second time around, you are offering it to someone with whom you already have a relationship. People are more likely to trust you and buy your products this way. Even if they do not buy, you still have a relationship going which could be cashed at a later date. This also ensures a better conversion rate. In a nut shell free traffic does work as targeted traffic. You will have to use correct methods to convert free traffic to increased sale. Quality article writing and classified ads is the right way. Offering free gifts initially before offering the main product is the right approach to increase your conversion rate and rake in the moolah. If you still are not convinced then try it out for a short period and see if it works, only then go on and do it on a larger scale.

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