Build A Money Making Website For Free

One’s best bet would be to create a niche website with multiple sources of income. With decent amount of hard work, dedication and strategy, even a newbie can create a money making website quite easily without spending an armload of cash.

With less than $100, one can be all set to create a revenue generating website that can provide part-time or even full-time income. The goal is to choose a good niche, create truckloads of quality content, attract targeted visitors and then monetize the site with Adsense, affiliate programs or your own products, services, etc.

Your first website will teach you so much that you will never regret your decision to create one. So, let’s learn step by step on how this can be achieved by just about anyone out there without any technical knowledge or prior online experience.

Step 1: Finding a Profitable Niche- Cost: $0

Finding the right niche is the most important step in the website creation process. Some market research would be needed to narrow down a profitable niche.

For instance, if you were a build a review site on cell phones, choose a specific brand of cell phone. This too might be competitive, so try narrowing your niche further down.

For example, target refurbished or used cell phone models. The goal is to find a desirable keyword that has little to no competition.

Since the site would be monetized with Adsense too, it’s a good idea to consider topics that are popular in USA and UK because clicks from these countries fetch high returns.

Step 2: Keyword Research- Cost: $0

Keywords are basically words that visitors type in the search engine to find something. Popular keyword phrases for cell phones might include iPhone, Samsung Galaxy and so on.

The key is to find phrases that do not face stiff competition, yet they reflect your chosen niche. Also, the chosen keyword must have sufficient searches to be worth pursuing. If the site is meant to be monetized with affiliate programs, you need to consider “buying keywords”.

In simple terms, it’s a term used for people who are motivated to purchase the searched item. You should choose one main buying keyword and several other supporting keywords that are related to the main keyword. For instance, if “iPhone 7” is the main keyword, “iPhone 7 discount” or “iPhone 7 price in USA” can be a part of the supporting keywords.

Once the keywords are chosen, one’s best bet would be to create separate pages for the supporting keywords so that it’s easy to target these keywords by including them throughout the pages or post. Please know that excessive use of keywords should be avoided. The article should flow naturally without any signs of forced keyword entries.

Step 3: Get a Domain Name- Cost: Less than $10

You can either choose an exact match or a partial match domain name. Your best bet would be to buy an exact match domain name, if available. For instance, if your chosen keyword is “make money online”, you can consider domain names such as makemoneyonlineideas if the exact match is not available.

Avoid domains that are not dot com. Also, do not go for a very long domain name. The maximum length of the chosen domain should be no more than three words.

Domains can be purchased for under $10 from Namecheap, Godaddy and similar domain providers. Domain registrars often release coupon codes that can help you get the desired domain name for as low as $1. Always use Google Search to find discount before buying.

Step 4: Get Hosting – Cost: Less than $5 a Month

Basic hosting packages can suffice for a new site. Basic hosting packages cost less than $5 a month through Godaddy, Bluehost and several other hosting providers.

Additional discounts are generally offered on yearly packages. The use of coupon codes can further lower the hosting fees. It’s recommended to use the search engine to find hosting coupons before placing an order in order to save some money.

Step 5: Install WordPress- Cost: $0

Although there are other blogging platforms out there, WordPress is recommended for beginners as well as experienced webmasters because of its user friendliness.

Great deal of customization can be done within the WordPress panel to change the look and feel of the website. There are literally endless choices of free themes and plugins that can be easily incorporated in the site with few mouse clicks.

So, no coding skills or technical background is needed with WordPress installation. Most hosting companies out there have a simple one click WordPress installation feature too that loads the latest version of WordPress on your hosting account.

Make sure to save all the login details once the installation is complete. The only expense over here would be for a theme, if you go for a paid one.

Premium WordPress themes cost anywhere from $50 to $100. As mentioned earlier, this cost is optional because there are loads of free WordPress themes out there. The key is to choose a theme that matches your niche.

Step 6: Install Plugins- Cost: $0

There are truckloads of WordPress plugins out there that can be used for creating an almost perfect website without any coding skills. No matter what changes you want to make, chances are that there is a plugin in place to make the changes.

There are plugins to integrate social media, for creating contact us page, to track statistics, to add shopping cart, to moderate comments and so on. All it takes is a few mouse clicks to integrate the desired plugin on your site.

Step 7: Create Social Media accounts- Cost: $0

Social channels are more than a means to connect with family members and friends. They are a great promotional tool for website owners.

Although maintaining them might seem like a bit of work, they can be instrumental in driving great deal of traffic. You may consider popular social networking sites such as Facebook, Twitter, Instagram and Pinterest to share your content.

While opening accounts on these platforms, make sure to complete your profile information with website url, photo and all other required information to appear real to users.

It’s imperative to stay active on social networking sites to reap any benefit from social media promotion. While regular posting is a must, it’s important to not over-post or else your followers will get overwhelmed with your posts.

To get maximum exposure to your posts, make sure to keep your posts public so that the post can be read by one and all and not just your friends and followers.

Keep the messages interactive so that it does not appear that the account is all about website promotion. This can be achieved by striking a good balance of posts.

Step 8: Write Quality Content- Cost: $0

Most authority sites have one thing in common- high quality content. Google and other search engines favor sites that have good quality content.

Therefore, it’s said that content is the king. So, content is what really matters. Instead of having bare minimum content, you must thrive to put maximum content on your site. A handful of articles won’t really do the trick over here, especially if you are looking to create an authority site.

Generally, the content creation process begins with keyword research. After all, keyword research will help you determine the overall topic of the content.

You need to plan content posting wisely on your site. Usually, one article will have your main keyword in the title and the remaining articles will be on the related keywords.

To begin with, you can start with 8 to 10 articles and then add new content on regular basis to ensure repeat visitors. As the site starts to show great promise, you may want to add 1 article every day.

You can write the content yourself so there is no need to pay someone for the same. That being said, it’s better to hire a content writer if your writing skills are not very good.

Depending upon your budget, you can order 5 to 10 articles in the beginning for $50 or less. You can find good writers that charge no more than $1 for 100 words.

You can also invite writers to become contributors on your website. Remember, to accept only those writers that write content related to your niche. Contributing writers can provide free content in return for a link back to their sites.

This approach should be fine as long as the links belong to an authority site. The best thing to do over here is to look for other websites in your niche and reach out to the website owners through the contact us page to see if they are interested in contributing content for your site.

Step 9: Start Building your Email List- Cost: $0

Building an email list is one of the best ways to generate passive traffic to one’s website. When someone subscribes, it means that they are interested and are much likely to open your email.

Email list have a higher user engagement rate. Fortunately, there are quite a few free email subscription services out there. For instance, MailChimp offers free account till the first 2000 subscribers.

Also, some WordPress themes have a built-in email subscription widget in the sidebar. In order to increase your email subscription rate, it’s a good idea to offer some kind of incentive to visitors so that they feel compelled to join your email list.

Most visitors love free stuff and they jump into the scene almost immediately. So, offering them immediate incentive in the form of eBooks or coupons can prove to be a great idea over here.

Step 10: Monetize your Website- Cost: $0

You can monetize your website through various income sources. Affiliate marketing is a popular means to earn income from one’s blog/website.

Affiliate marketing is all about recommending someone’s products/services on your site to earn commission on every sale. Commission Junction, Clickbank, ShareASale are few of the top affiliate marketing platforms where a webmaster can find a ton of products to promote.

Pay Per Click Advertisement such as Google Adsense, Chitika, Infolinks, Adversal pay website owners for clicks on ads displayed on the website owners site.

The process is pretty simple. Upon approval, you have to place a code on your site to display relevant ads to visitors and upon each click, you earn money.

Google Adsense is the most popular Pay Per Click Advertisement platform. Their approval process is quite stringent but they much pay better than other similar programs out there.

Selling Ad Space on your site is another great way to make money online. Remember, you will only be able to attract clients when your site receives at least few thousand visitors a month.

No one would like to spend money on a site that barely receives any visits. So, it’s important to drive traffic to your site before you even consider selling ad space on your site.

Ad spots can be sold for anywhere from $10 to $1000 or more depending upon the traffic that your site receives. BuySellAds and AdvertiseSpace are popular platforms that can help you sell ad space quickly because these platforms are already well known with webmasters who are actively seeking ad space to promote their sites.

If you want to eliminate the middleman, you can create your own digital product to sell on your site. Digital products are convenient to sell because there is no shipping and storage required. Once you create it, you simply need to upload it for instant download for your customers.

You can sell the product directly on your site and receive payments for the same without any cut. Keep in mind, creating a digital product from scratch does require a lot of time and efforts. Your best bet would be to create an e-Book relevant to your site in order to improve your conversion chances.

You can also make good money online without making a sale. Cost Per Action (CPA) is a great money making method that basically helps you earn money for just introducing the buyer and the seller. It’s a way of marketing, where visitors are required to take some action for you to get paid.

It works well because you just have to gain some free information from the visitors such as their email address and zip code and not actually sell anything.

If you are good at something and your site relates to your expertise, you can add a “hire me” page on your site. This is a good way to leverage your opportunities through your site. This can result into passive source of income for years and years to come.

Make sure to list down all your skills and experience along with past work details to improve your chances of getting hired by prospective customers.

Generating and selling leads can also bring significant revenue through your site. Ideally, you should consider this option when you have a strong following with steadily increasing traffic.

Over here, you will create an opt-in lead form on your site to generate leads to sell them to the end buyer. For instance, if your site is about cars, you can sell the leads to some auto financing companies. Some companies pay top dollars for each lead.

Step 11: Learn Basic SEO Skills: $0

While you can drive traffic through social media, the most important source of traffic will always be the search engine.

Nothing works better than organic traffic and to drive organic traffic, you will need some SEO education. There are numerous ways to learn SEO skills.

Exploring little bit of each of the options mentioned below can give you a good understanding of the SEO skills to market your site effectively in order to gain organic traffic.

There are loads of SEO articles and guides that cover the basics about SEO. It’s a good idea to begin with these tutorials as a first step towards SEO training.

Apart from this, one can subscribe for top SEO Blogs for the latest tips and news regarding SEO. Getting involved in SEO forums and related communities can also prove to be of great help in enhancing your SEO knowledge.

You can start interactive threads on forums if you have any questions to ask regarding SEO. Another top tip over here would be to check out LinkedIn SEO groups and connect with them.

Once you start accumulating information from reliable sources, you will be well on your way towards practicing SEO. The best way to learn is to try it. So, put your learning skills into practice. Of course, there are paid options too.

You will have to spend hundreds of dollars for paid SEO work. As a beginner, you might not have an extravagant budget to hire SEO experts for your site.

So, it’s highly recommended to learn the basics of SEO, while upgrading your knowledge at the same time to learn more in order to earn more.

Now, you have got several options to make money online. If you find something that really interests you, do not hesitate to get started. Do remember that money isn’t going to immediately fall from the sky.

However, with committed efforts and dedication, you should be able to learn a lot and also make loads of money in due time. The build-up may be slow, but persistent efforts will pay off in the long run.

What is a Blog Website? (& Why Every Business Needs to Start Blogging)

Today, small businesses that blog get 126% more lead growth than those without a blog. That’s because blogs are a great way add value for your leads and customers through educational and engaging content that addresses their greatest needs and challenges. Not to mention, businesses are able to show a little personality in their blog content, which can help them establish and reinforce their brand persona.

Below, we’ll answer the question, what is a blog website and explain how blogging can help your business reach and connect with your ideal audience. We’ll also give you the information you need to get started creating a business blog of your own.

What is a Blog Website?

So, what is a blog website? And how does it differ from your company’s main website?

A blog website is a site that is updated with new information on an ongoing basis. It normally consists of a collection of posts. Posts may be short, informal, controversial, or more professional.

There are a couple of things that set a blog apart from a traditional website. The first is that blogs are updated on a consistent basis. Whether a brand updates their blog daily, weekly, or monthly, they will be putting new content up on the blog on a regular basis for readers to engage with. With a traditional site, you may still find yourself updating content from time to time, but, for the most part, the content remains the same for longer periods of time.

The other main difference between a blog and a traditional website is that blog content encourages engagement. While a traditional website page provides information for the visitor and encourages them to take a specific action, blog content provides the option for readers to comment and ask questions on individual posts. That means that visitors are engaging with your blog posts in a different way than they are your main site pages.

Why Every Business Needs to Blog

Now that you know the answer to the question – what is a blog website – it’s time to talk about how a blog can help you grow your business. One of the greatest benefits of blogging is that it helps you connect and build relationships with leads and customers. Your blog is a great place to provide content that adds value for readers and helps them better understand how to solve their greatest challenges. By consistently publishing engaging and thoughtful content on your blog, you are working to show leads and customers that your brand has something to offer.

Blogging is also a great way to help set your business apart from competitors that offer similar products or services. In your blog content, you are able to show a little personality while also demonstrating your experience in the industry. This can be the deciding factor for a consumer who is on the fence about whether to buy from your company or one of your competitors. You can use blog content to show consumers how your company is different and what new value you are ready to provide.

Another added benefit of blogging is that it helps improve your search engine optimization. Any time that you add keyword-focused content to your site, you are working to build authority and improve your chances of being found on the search engines. Not to mention, quality blog content helps improve your inbound links, which contributes to your search ranking. In fact, Social Media Today reports that companies who blog get 97% more links to their site than those who don’t.

Blog content doesn’t just drive traffic to your site immediately after it has been posted. Search engine users can continue to find your blogs in search engine results long after the content has been published. Some evergreen blog content can compound, meaning that it helps increase organic search traffic over a longer period of time. Compounding blog content can provide immense value for small businesses that rely on organic search to grow their business.

How to Get Started with Your Blog

If you’re ready to get started with your company blog, the good news is that it’s relatively easy and affordable to add a blog section to your existing company site. If your site is built on WordPress, then adding a blog to your site is as easy as creating an additional blank page. However, if you work with a developer who manages your site content, then you will need to speak with your web developer to find out how to add a blog section to your site.

If you are starting from scratch, blogging platforms like WordPress.com and Blogger allow you to get started for free. However, to create a seamless brand experience and maintain your professional image, you will want to invest in a unique domain name and hosting. Most of these blogging or site-building platforms will walk you through the steps of creating your very own business blog.

Once you have the blog up on your current site or have started a new blog from scratch, it’s time to start blogging. Follow these steps to set yourself up for success:

  1. Start with a blogging strategy.

Behind every great content marketing endeavor is a detailed strategy that helps guide the process. And blogging is no exception!

First, you should outline the purpose for your blog. Why are you creating blog content, and what are you hoping to achieve? Answering these questions will help you stay on track while you are brainstorming topics and creating blog content. This will help you make sure that you’re providing value for your visitors each step of the way.

Next, you’ll need to consider who your audience is. If you’ve already built buyer personas, you can use these to identify the people who will be reading your blog. If not, you can get started by creating descriptions of your ideal customers. In addition to basic demographics, you should also consider your audience’s likes and dislikes as well as their greatest challenges and motivators.

As part of your blog strategy, you will also want to determine how often you will publish content and who will be involved in the process. Identify key team members that can help in planning, creating, and promoting blog content. Make sure that everyone is on the same page and understands expectations for their role in the blogging process.

  1. Do some keyword research.

Once you have a general blog strategy in place, you’ll want to focus on building a keyword strategy. Remember, your blog will play an important role in your SEO efforts, so it’s important to start with a researched keyword list that you can build content around. The goal is to develop a list of keywords that are relevant to your company and product or service offering.

Keyword research is a complex process. Not only do you have to work to find the keywords that your target audience is using to find companies like yours, but you’ll also have to keep in mind what the search volume is and how much competition there is for those keywords. For instance, if you’re competing with larger businesses that have much larger SEO budgets, then you’ll want to focus on keywords that have less competition.

If you don’t have an SEO expert on your team, then you may find it worthwhile to hire some outside help for this part of the blogging process. Though hiring an SEO company does require an initial investment, it can help you save more time and money in the long run by helping you avoid costly mistakes like chasing after keywords that aren’t a good fit for your brand.

  1. Generate topics and create a content calendar.

Now that you have a keyword list in hand, you’ll want to start generating topics and creating a content calendar. Start with your keyword list when brainstorming potential topics for your blog. Though SEO keywords are important, you also want to make sure that the topics you are choosing add value for your readers. Make sure that any blog topics that make the list are relevant to your target audience. This means focusing on topics that address your audience’s pain points and challenges.

Once you have a list of topics, you can start to create a content calendar. Your calendar will help you plan your content ahead of time and keep you on track throughout the year to ensure that content is published consistently. While building your content calendar, look ahead for any relevant events or holidays that you may want to create content around. For instance, the new year is a great opportunity to talk about building new habits or improving different aspects of one’s life.

Whether you use a content calendar tool or just build a simple spreadsheet, you should include the following information on your content calendar:

  • Blog Topic
  • SEO Keywords
  • Description of Content
  • Person Responsible
  • Due Date
  • Publish Date

Feel free to make your content calendar your own by adding any other pertinent information. If you have multiple target audiences, you may want to include the corresponding buyer personas. You may also want to add any information about how the content will be promoted, such as social media or email.

  1. Create blog content.

Once you’ve got a plan in place, it’s time to start creating your blog content! You should have already identified who will be responsible for research, writing, editing, and creative. If not, consider using an affordable content marketing service to help you create this content. It’s important to have a process in place for helping your team work together to complete the blog content. Once you have this process established, things should go rather smoothly.

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In addition to written content, you should also include images and other visuals that help the reader understand the information you’re presenting. You can develop infographics or videos to publish alongside the written content to further educate and engage your audience.

  1. Publish and promote your content.

Once you’ve got the blog content ready to go, it’s time to publish. When uploading the content to your site, pay attention to important SEO factors like titles, subheadings, and meta descriptions. These details help search engines better understand your blog content so that they can show it to the right search engine users.

After the content has been published on your blog site, you will need to promote the content on different channels. You can start by posting links to the content on your social media pages. Many businesses also use email marketing to get the word out about new blog content. Don’t forget to link to relevant blog content in any new blogs that you create. This helps you improve SEO while also adding more value for your visitors who are interested in finding out more about the topic.

How to Set Up Your Blog

There may still be some confusion surrounding the difference between a blog and a traditional website when it comes to the design and structure of each. There are a few different ways that businesses can position their blog in relation to their main website:

  1. You can attach your blog to your company’s website.

An integrated blog is housed on your company’s main website. It can either appear as a subfolder on your site (company.com/blog) or as a subdomain (blog.company.com). For most small businesses, this is the best option for housing your blog as it provides a variety of benefits:

  • An integrated blog helps to create a seamless experience for your site visitors as they do not have to go to a separate site to read your blog content.
  • Having blog content on your site helps visitors recognize your brand as an industry leader because you can provide thought leadership content.
  • Blog content helps you add a great deal more content to your site, and the more content you have on your site, the better your search engine rankings will be.
  • Any backlinks that are coming to your blog posts will help improve your company site’s overall search engine optimization (SEO), helping your site rank higher on the search engine results page (SERP).

In addition to these benefits, an integrated blog is also more cost effective and easier to establish and maintain. This makes it an effective option for small businesses that are looking to start their blog on a budget.

  1. You can use your blog as your company’s website.

Another option that you may see while browsing the web is a business whose main site is their blog. This is most common for professional bloggers who have an established following and have found a way to monetize the content that they publish, often through advertising and affiliate marketing.

If your business model does not center on a blog, then this is not the best option for you. If you’re selling your products or services online, it’s best to have a main website that provides visitors with static page content that describes your products or services. The blog is meant more for providing fresh content on topics that your audience finds interesting.

  1. You can host your blog on a separate website.

Another option is to have a blog website that’s entirely separate from the company’s main site. This is something that’s often seen with larger companies that are working to build separate content marketing assets or industry thought leaders that want to separate their blog content from their company’s website content.

When it comes to the logistics, a separate blog will have an entirely different domain. For instance, instead of company.com/blog or blog.company.com, your blog will have its own URL, such as companyblog.com.

A great example of an entrepreneur with separate blog and business sites is Neil Patel. Patel founded several businesses with individual websites, like CrazyEgg and Kiss Metrics. However, he also blogs on his personal site where he advertises his consulting services and established a separate blog (quicksprout.com) as a way to establish himself as an industry influencer.

Here are a few reasons why you might want to have a blog site that’s separate from your company’s main website:

  • You want to establish yourself as a thought leader or industry experts, separate from your company identify.
  • You plan to cover a scope of content that may not be directly relevant to your company’s product or service offering.
  • You want to develop blog content that adopts a tone that may not be appropriate for your company’s main website.
  • You want to promote your blog as its own brand, separate from your main company.

With that being said, there is one major downside to keeping a separate blog from your main website. The most glaring issue is how a separate site will impact your search engine optimization. The best way to improve SEO and build authority for your company’s website is by regularly publishing engaging and relevant blog content that users can find when they search relevant terms. When your blog site is separate from your main site, this does not help drive as much traffic back to your company’s main website.

For most small businesses, a blog that’s integrated into the main website is the best option as this helps with SEO-building efforts for the main site. However, if you are considering having a blog that is separate from your main company site, you may want to consult with SEO experts to develop a strategy for each separate site.

By now, we hope that we’ve successfully answered the question – what is a blog website? It’s important to remember that your blog not only helps you improve your SEO efforts, which can lead to increased traffic, but it also plays an important role in helping you establish connections and build relationships with your audience.

25 Signs That it is Time to Redesign Your Website

This comprehensive list of signs that it’s time for a new website design will blow your mind.

Every business needs an effective website. It is the hub of all of your online marketing activities. Without an effective website, you will never see significant results from any online advertising campaign.

Let this blog open your eyes to designing your website.

You are losing money every day by not designing your website.

Here’s why.

  1. Your website design is not generating revenue, sales or leads

Your website is not generating any conversions. If your website receives traffic, but no conversions, this is a problem. Your website could be missing something critical that is turning your website visitors off.

  1. Your website has no conversion funnel

You have no clue what your website conversion funnel is. Or, you do not know what a conversion funnel is.

A conversion funnel are the stages a visitor navigates through your website in order to convert. Effective website designs define conversion funnels. Starting from the home page of your website, you should know how visitors will travel through your website to gain what they are looking for.

  1. Your website design is outdated

You have not designed your website since dial-up Internet was the only way to get online. Or, you have a new website that looks like a website made in those times.

As time progresses, consumer tastes and preferences change. If your website design is outdated and does not make a good impression, prepare for the exit button. Your website is never finished, forever. Make gradual improvements to your website design over the years to keep up the times.

  1. Your website design does not make a good first impression

First impressions are everything. The truth is that you only have 3 seconds to make an impression on a website visitor. If your website does not make a good impression within this time frame, you will likely miss opportunities.

  1. Your website is not trustworthy or credible

Your website is not trustworthy. It looks sketchy. People are afraid to buy anything on your website, because “they don’t know who you are”. Poor website designs can dramatically increase this feeling.

48% of people believe website design as the number one factor in deciding the credibility of a business. These statistics are not made-up. You can fact-check it here. Your website design is the reason people are converting, or not converting on your website.

  1. Your website has a high bounce rate

Your website has a high bounce rate. Bounce rate is the percentage of visitors to a website who navigate away from the site after viewing only one page. In other words, people are exiting your website as soon as they enter it. The only way you would be able to find out your bounce rate is by using a website analytics provider, such as Google Analytics.

The average bounce rate for most websites range between 40-50%. Though, this varies across different industries. Your goal should be to have the lowest bounce rate possible. Low bounce rates indicate that visitors find your website to be valuable. Therefore, the lower bounce rate you have, the more opportunities you have to increase sales. A more effective website design can decrease your bounce rate and increase your conversions.

  1. Your website has a low time-on-site

Your website visitors do not stay on your website long. Your website is turning people off. They are not finding what they are looking for. This could mean that your website is complicated, confusing, or just ineffective.

A more effective website design will likely increase your time-on-site. The longer people stay on your website, the more value they are finding on it. The more value you offer your website visitors, the more likely they will convert.

  1. Your website design is not mobile-friendly

Your website is not mobile-friendly. You don’t even know if your website is mobile-friendly because you never visit your website on your mobile device. Your website visitors are having a hard time navigating through your website. In fact, you look through your analytics and notice that none of your conversions come from mobile-devices. Is this you?

50% of all internet users are using mobile devices. 46% of all people who use mobile devices reported difficulties in navigating websites. An effective website design a website that focuses on the desktop, and mobile experience.

  1. Your website is not responsive

Your website is not responsive. Responsive websites will expand to the full screen of whichever device you are using. Typical devices are desktop computers, tablets, and mobile devices. Unresponsive websites can leads to some of the signs we’ve mentioned above. It can cause high bounce rates, low time-on-site, and no conversions.

In order to offer the best website experience to your visitors, your website must be responsive. This is a non-negotiable feature of your website. Your visitors will be accessing your website on various devices and if you want to maximize your conversions, you need a responsive website.

  1. Your website is slow

Your website is slow. Or, your website loads slow on certain devices or browsers. For example, your website could load slow on Google Chrome, but loads perfectly on Internet Explorer. You should troubleshoot this, and if it is loading slow, you need to fix this.

Remember, you only have 3 seconds to make a positive impression on your visitors. If those 3 seconds are being spent trying to load your website, you are in trouble. Your visitors are going to exit before your website even loads! Don’t miss out on opportunities by using an ineffective website.

  1. Your website menu is ineffective

Your website menu is pointless. It does not help your visitors find anything. They can’t even figure out the “products” or “contact us” page of your website. You could be missing opportunities due to an ineffective website menu.

An effective website design will include a sitemap. This sitemap will include the pages on your website, and how your menu and site structure will navigate them to those pages.

  1. Your website has no call-to-actions

Your website has no call-to-actions. And sadly, you do not even know what a call-to-action looks like. A call-to-action button is simply the area of a webpage that entices action. An example would be “sign-up now” or “get started today”.

You need a website design that creatively uses call-to-actions. This is necessary to take your website visitors from point A to point B. It will take them from your home page, to the purchase page. Without call-to-actions, you are failing to help your visitors navigate through your website.

  1. Your website is on Wix, Weebly, or GoDaddy

Your website is on Wix, GoDaddy, Weebly, or something comparable. These websites are limited. The design interface is limited. The SEO functionality is limited. And, it looks cheap.

We can look at a website and automatically tell it is a Wix website. While these platforms are great for small businesses to put something up (instead of nothing), it fails to build trust and credibility. And since we’re being honest, most business owners are not website designers. You may struggle with color-schemes, layouts, and miss simple things that a web designer will not.

  1. Your cousin, nephew, or close friend designed your website

You never liked your website, but your friend designed it. So, you kept it.

Or, you did not want to pay the price for an effective website design service, so you let your nephew design your site.

You saved some money, but could be losing more money. While your business finally has a website and online presence, you may be missing bigger opportunities to maximize conversions. If you are not 100% in love with your website, your visitors probably are not either. And, this should make you want to do something about your website design.

  1. Your website is hard to understand

Your website is hard to understand. It makes sense to you, but no one else. You used fancy words that potential customers do not understand. The images on the website do not correspond with the message you want to portray. The font types are inconsistent and the font sizes do not follow best practices. Get the point?

A professional website design will get this right, the first time. Avoid spending unnecessary time and energy on a website that you are going to completely overhaul in the future.

  1. You are always thinking about changing your website

You are insecure about your website. As soon as you tell someone your website URL, you say “don’t judge it, we’re still working on it”. While you really don’t want people to judge your website, you are not really working on it.

With the right website design, you do not have to be insecure. You will be confident in your website’s ability to effectively communicate your message to your visitors. You will trust your conversion funnel and feel more comfortable with investing intoadvertising services.

  1. Your website does not rank on search engines

Your website is not optimized for search engines. It does not have the appropriate tags, coding, or descriptions for SEO. As a result, you are missing out on thousands of free visitors to your website.

An effective website design is optimized for SEO. While you could spend months learning SEO to implement it, your best is option is most likely to use an experiencedSEO company to work on your site’s SEO.

  1. Your website does not receive referrals

Your website does not receive any referral traffic. Your website is not being shared on social media. It is not featured in industry-related blogs. Your own customers are not sharing or recommending your website to their friends.

An effective website will change this. If you focus on providing the best website experience to your visitors, they will become your biggest advocate. They will share it all of social media and with their friends. You will also likely see an increase in referral traffic from other websites that find your website’s content to be useful.

  1. Your website does not have a blog

Although content is king, your website does not have a blog. Perhaps, the platform your website was built on is incapable of having a blog. Or, you just do not know how to install it. Either way, you should have a blog.

  1. Your Facebook, Amazon, or Etsy page is your website

Your Facebook, Amazon, or Etsy page is your website. It is where most of your sales occur. Your customers do not even know your website exists. Perhaps, it is because you think it is irrelevant or not necessary.

Wrong. It is still important to have a website. All brands need to have some sort of hub to their marketing efforts. Although the transaction may not take place on your website, it may still be valuable. Most consumers do their research online. And, your website can help them to do their research. An informed customer is a great customer. Use an effective website to inform your audience.

  1. You do not have a website

You do not have a website, or any web presence at all. Perhaps, you are a brick-and-mortar shop and your customers find you offline. You’ve been in business for years, and maybe you think you do not need one.

Wrong. Sooner or later, if you do not have an online presence, you will not have a business. The shift to online is no longer a trend. It is reality. Invest in an effective website to expand your business online.

  1. You rarely get positive feedback on your website

You rarely get positive feedback on your website. Perhaps you generate sales, but never survey your customers to inquire on their experience with your website.

You may be missing opportunities to increase your conversion rate.  One change on your website may increase your sales. If you never get positive feedback on your website, ask for it. Survey your customers, or ask a friend, to give you feedback on your website. There may be fundamental design changes you can make to increase your bottom-line.

  1. Your website design does not make you stand out

Your visitors can’t tell what is unique about your business. Your website does not differentiate from the competition. You are saying the same thing in the same way as the hundreds of other business just like you.

An effective website design can help your business stand out. You do not have to follow market. You can do something completely different with your website that makes your business unique in the eyes of your visitors.

  1. Your website is a liability, not an asset

Your website is a liability, not an asset. It is hurting you more than helping you. It is costing you money, and not generating money.

Your website should be an asset, not a liability. It should produce traffic, leads, and sales. If it is not, you should consider redesigning your website.

  1. Redesigning your website can take your business to the next level

When considering a website design, think of your website as if it was a store. It is the platform in which your visitors make purchasing decisions. If your customers walk-in to a messy store, they will have a poor experience. If your customers can’t find your products (or services), they will not buy it.

What is the mission of your website

Before you start making any improvements on your website (SEO, UX or otherwise), you should ask yourself: what’s the mission of my website? Why should people visit my website, read my posts or buy my stuff? What’s the purpose of my website? You should be able to answer these questions in a heartbeat. In this post, I’ll explain the importance of having a clear mission. Also, I’ll stress the importance of communicating your mission to your audience.

What is a mission?

The mission of your website consists of the ideas you have about your website and your company. Every website owner has certain expectations of his visitors. You want them to read your posts, or to buy your products. Perhaps you want to inform or entertain your readers or to improve their lives with your awesome products.

So, before you start making any improvements to your website you’ll have to think about your mission. Do not think too lightly of this. It’s really hard to have (and keep) clearly in mind what it is you want to do. In our site reviews, this actually is one of the main problems websites seem to have. Lots of websites just do not make clear what it is they offer and what makes their offer so special.

How to formulate the mission of your website

Take the time and literally write down the mission of your website on a piece of paper. A computer or an iPad will do as well of course. You have to come up with one mission, one message to send to your audience. Once that message is clear to you, you’ll be able to communicate it much better to your audience!

To help you formulate the mission of your website, we’ve made a list of questions you should be able to answer:

  • What can people do with the products or information you’re offering on your website?
  • What makes your products or ideas unique?
  • How will your products/services enhance your clients’ lives?
  • Why should people buy the products/services on your website and not on another (e.g. cheaper or better known) website? Or why should people read your information and take your advice instead of information on another website?
  • What’s the reason you’re offering these products/services or information, besides making money?

Ways to make your mission clear to your audience

Once your mission is clear, you can check whether or not your mission is reflected on your website. Focus on your homepage and landing pages first, as these are the pages where your visitors enter your website. Be aware you literally just have seconds to get your most important point across. People’s attention span is really short, particularly online. So you have to make sure you tell all the important stuff first and tell it quickly.

There are a few ways to make sure your mission and purpose are instantly clear to your audience. You should 1. write decent introductory content, 2. make sure your headlines and taglines are clear and 3. insert nice, suitable pictures.

1 Introductory content

Your homepage and your landing pages should include a clear introduction. In this introduction, you explain the mission of your website. What is your website about? What do you ‘sell’? Make sure this text is really clear and adapt the wording to the language use of your audience. This text should not be too long (one or two paragraphs at the most)!

2 Headline and taglines

Another way to communicate your mission to your audience is to make good use of your headline and tagline. The headline is the title of a page or post. A tagline is a small amount of text which serves to clarify a thought. It could be the explanation of the headline, or a description of your brand or company.

Make sure that headlines and taglines clearly communicate the core goal of your product. This is most easily done by creating a headline for your landing page that attracts your visitors’ attention. Below that could be a tagline that really brings home the message of your headline.

 

If possible, try to write your headlines in an action-oriented way. You can do this by using verbs and sentences that imply an action for the visitor. For instance, we could have a headline saying: ‘Keep your site optimized with the Yoast SEO Premium plugin!’. This shows people one of the core values of the plugin, and making it active will motivate a lot more people to actually try it.

3 A picture is worth a thousand words

A third way to make sure your mission is clear to your audience is to make good use of pictures. For most products, it is easy to find pictures that reflect the purpose of your website. Think about what you want to tell your audience, keep your mission in mind, while choosing pictures.
If you are selling candy, make sure to put pictures of tasty candy on your homepage. If you are selling cruises to Hawaii, you could definitely take some great shots of a tropical island and a nice cruise ship. For those of you that sell things like consultancy or plugins for that matter, it is more difficult to find suitable pictures. If you offer information on your website, search for a picture that reflects the information you are offering.

 

Website Design Trends That Work For Professional Services

A Professional Services Website that Works

In the professional services, expertise is your product and experience is validation. So website visitors who are looking for services like yours want to learn about your firms’ experts and understand the projects they’ve worked on. Without much difficulty, visitors should be able to get a sense of how your firm can help them solve the specific challenges they are grappling with (even if your firm offers hundreds of services across many markets). Consumer-facing businesses deal with a different set of issues, so they build their websites with those in mind. Naturally, an effective B2B website design strategy needs to address the unique needs of the professional services firm and its buyers. But there are still lessons to be learned from B2C websites that can apply to your next redesign. Here are a few ways professional serves websites are different.

  • The importance of offline events – While the biggest changes in professional services marketing have come in the digital arena, some of the most impactful techniques used by the fastest growing firmsare traditional offline tactics, such as public speaking and writing books. The best performing firms use their digital marketing assets to promote their offline activities.
  • Connecting experts to experience– Both business prospects and potential recruits are looking for clues that suggest the firm they are considering is a cultural and organizational fit. Beyond the information on a firm’s bio-pages, these audiences want to understand how your teams work.
  • Visible Experts®– The more you can make your firm’s experts visible and accessible, the more valuable they will become — and the more you firm as a whole will benefit by association with them. Your website should facilitate both of these goals.
  • Longer sales cycle – The professional services website must be designed for the long sale. That means building in features that address every point of the sales funnel, from first-time, casual visitors to companies that are ready to buy. As a result, it needs to address awareness building, nurturing and conversion over an extended period of time. Of course, speed and responsiveness are crucial, too, lest an interested party lose interest and move on to a competitor.

Compelling content, positioning and a clear differentiation strategy is universally important, but getting it right can take some digging for professional services firms. It pays to commit to a strong foundation before breaking ground on a new website.

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Relevant Professional Services Trends Online

As you approach your website redesign, it is useful to understand what other firms are doing today. That way, as you plan the features and goals for your site, you have a full toolbox to choose from. Below are some of the trends we are seeing on recent professional services websites.

  • Professional services firms are adding more self-service products – In addition to the continued trend toward more integrated online and offline buying behavior, many professional services buyers are becoming accustomed to purchasing services directly online. While adapting to increased competitive pressures and the evolution of cloud-based systems, some firms have begun to deliver supplemental services and paid access to proprietary data directly through their websites, apps and other connected portals. In fact, Forrester predicts that over 13% of allB2B revenue will be direct through websites by 2021. Whether or not your firm has productized any of its services, these changes in buying behavior — and corresponding expectations for immediate delivery — will have an impact on the professional services industry.
  • A new generation of leadership will drive significant change – A younger generation of leaders is entering the C-suite and board rooms. This new generation grew up online and with social media, so they search for expertise, validate referrals and use technology differently than their predecessors. Social media integration and higher expectations for user experience and engagement are the new normal. Gen-Xers and Millennials are the deepest part of today’s pool of professionals, and their motivations and validation methodscan differ significantly from the baby boomers trying to hire them.
  • Artificial intelligence and machine learning will improve professional services marketing efforts online – With so much buzz and hype around these technologies, it’s hard to tell fact from slick marketing spin. Machine learning and AI will have a dramatic impact on account-based marketing. Artificial-intelligence-infused platforms promises to gauge buyers’ intent and adjust priorities dynamically. The professional services website will serve a crucial role in this process by gathering information on relevant intent as visitors move through content and interact with the site. Ideally, this has the net effect of increasing a return on effort and producing higher-quality leads. At the same time, this process will have to be counterbalanced with adequate privacy protections.
  • Natural-language search behavior is mainstream – AI and machine learning are also impacting the way professional services work and find information. Whether queries are typed or spoken, natural-language interaction is becoming more mainstream (and effective). As audiences become comfortable with natural language platforms like Siri and Alexa for common tasks, they will expect to have the same “discussion” with online search engines and websites. Professional services brands will need to adapt to this emerging opportunity.
  • The talent shortage is real – Finding and keeping top talentis a top challenge for professional services firms. As the economy has improved, competition for the best recruits has become fiercer. Firms need to respond by upping their online recruiting experience and employer brands.
  • Mergers and acquisitions are changing competitive forces and challenging brand identities -Consolidation continues to drive growth and change the competitive dynamics across the globe. Mergers and acquisitions are fueling increased competition from above and below as organizations vie for position. Our own primary industry researchidentified increased growth momentum at mid-large size firms. In fact, firms’ top concern in the next 3-5 years is increased competition from large competitors and new firms. In this rapidly shifting environment, many websites must contend with increasingly complicated brand identities (and corporate structures).

Strategies for professional services website design

Help your visitors experience your expertise
Just like many professional services engagements in in the real world, a visitor wants to know about you as much as you want to know about them. To help them find answers, think about how to use your site’s design, structure and integrated technology to make your content easy to find and consume. The more visitors can sample your expertise, the more quickly they will come to admire and trust you. Many b2b and professional services websites lean on industry jargon or buzz words in an attempt to sound authoritative and impressive. This is a mistake. Keep your language simple and conversational. The true mark of expertise is a person’s ability to translate complex issues into simple words and concepts. Your website should facilitate this process.

The best B2B websites deliver content that leads to productive conversations (and conversions) between a firms’ experts and its target audiences.

Be bold and plan to take chances

One of the biggest factors holding back professional services websites from standing out from the pack — and applying the lessons learned in other industries — is cost and risk aversion.

It’s easy to see why many professional services firms shy away from taking chances. Their products and services are complicated, and they are priced to cover the high costs of their development and delivery. Most firms believe they can’t afford to take risks if it might mean losing a few sales. But in a fast-moving economy fueled by disruption, you really can’t afford not to take some risks. If you don’t want to be left behind, it’s the only path forward. Your website is an ideal place to take some risks because it is relatively easy to monitor the effects of your “experiments” and make adjustments along the way.

The website design process for a groundbreaking website can be time consuming, resource intensive and expensive. Many firms fall back on an approach they use in their own work to get the highest quality with the lowest investment — they seek out “best practices.” The problem with best practices in web design, however, is that most professional services websites end up looking incredibly similar. It becomes a self-defeating game of imitation rather than innovation.

To break this mold, you need to think of a website as a dynamic and flexible tool. It is important to plan beyond launch day, especially if you deploy a design, feature or strategy that has a chance to be extraordinary.

To mitigate undue risk, adventurous teams define success, but also plan for… notquite-success. What if the content you worked so hard on doesn’t show the engagement gains your team was planning on? Plans B, C and D should already be in the wings. Of course, that means you need to launch with a way to measure success when the website goes live. Sure, you can test features and designs with focus groups, but we find this sort of pre-testing can produce misleading results. The only true laboratory is in the wild. So it’s important to have a plan in place to monitor your results and adjust your approach post-launch.

Bold website design decisions also begin with the right team. Successful teams are usually small but carefully selected. Choose an internal team of trusted experts who understand your organization’s market strategies, audience behavior and information systems. It’s important for a firm’s leadership to carefully consider internal teams and external consultants before ceding control to the project team. But once you select a core team, empower them to make decisions. Nothing is less satisfying and effective than a website designed by committee.

Design to drive engagement
A number of B2B website design strategies translate well to the professional services. But they should never lose sight of two critical principles: 1) keep things simple; and 2) drive visitors toward engagement and conversion. Here are some great examples of elements small and large that can make a difference:

  • Sticky menus add value as an element of responsive design. Use this technique to keep important navigation elements in sight at all times. Some sites are even pinning secondary navigation or filtering options to the bottomof the screen to provide access to important features when browsing websites on a mobile device. When they appear only in certain situations (such as when a site is viewed on a phone) elements like these can add welcome convenience and improve the user experience.
  • Location awarenessis becoming pervasive in other industries and it’s time that professional services website caught up. Have you ever noticed that Google magically shares the best local sandwich shops when you’re looking for lunch? There are sophisticated systems at work across the web to identify the location of desktop and mobile users. This has become a cornerstone of many consumer website SEO strategies, but it can be valuable to professional services firms, too. For instance, what if you could present the most geographically relevant expertise, talent and events to a website visitor? The value to firms with multiple offices is clear, but it can deliver more engagement and business to single-locations firms, as well. The technology is not without its caveats, but marketers and business developers are finding great opportunity to increase relevancy and improve brand experiences by making use of this maturing capability.
  • Dynamic contentfor returning visitors. A well-planned offer strategy can nurture returning visitors and increase conversions. But the evolution of marketing automation tools can make these interactions far more relevant and flexible. If you deploy a marketing automation tool like Pardot or Marketo, you can implement sophisticated dynamic content triggers, contextual drip campaigns and powerful engagement tools into your website platform. By giving your website the power to serve more relevant content to your visitors, you can dramatically improve the way people experience and think about your brand. GDPR and the California Consumer Privacy Actrequire more explicit “permission-to-track” interactions, but this is another opportunity to be transparent about your website’s desire to strike up a relevant conversation (and frankly, something brands should be doing without the threat of regulatory oversight).
  • Advanced conversational search features. AI technologies such as Google Assistant, Alexa and Siri are on the brink of changing the way people interact with the web. Audiences are being trained to “speak naturally” to computers and mobile devices in their everyday interactions. It won’t be long before that these tools will be used to search for and work  with professional services firms. Contextual searching, natural language processing and adaptive search algorithms will be another powerful technique to provide visitors with relevant content and engagement options. These tools are not ready for prime time today, but they are coming soon. Stay tuned!
  • Chat features and supporting business processes. With all of the interest in deepening visitor engagement and interaction, it is amazing to see the relative scarcity of chat options on professional services websites! Chat features are often dismissed as being too “salesy” or demanding too much support from business development teams. But the data speaks for itselfwhen it comes to engagement and results. Visitors who use live chat are 20% more likely to buy. At Hinge, we recently tested live chat and found it profoundly useful — and relatively inexpensive and painless to deliver. We have now made it a permanent part of our web experience. As visitors’ buying behavior evolves, they become more likely to take a first step through chat. To a time-constrained audience, firing up a chat is less commitment than scheduling a call – but more immediate and engaging than filling out a contact form. Applied strategically, an option to chat can open a direct conversation that may have otherwise been missed.
  • Video and animations can help you tell a richer story. It’s no secret that video has become a more attractive medium for websites and online promotion as streaming technologies have improved. YouTube is ranked second only to Google in its reach, and visitors flock to the platform for easy-to-consume “how-to” information. And B2B firms are catching on. The main obstacle is video’s high production costs. while accessible hardware and software tools continue to evolve and reduce the learning curve, creating high-quality video content still requires technical and story-telling skills — a challenge that technology is unlikely to solve any time soon. Using animation in video can engage audiences and improve understanding. And with advances in HTML 5 techniques, SVG graphics and compression algorithms, it is easier to build crisp animations that look great on high resolution monitors and mobile devices without affecting download speed. Like any other form of content, video and animation is only as strong as the strategy behind it. Whatever approach you take to video, the strength of its story and clarity of its message will be the true measure of its success.

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Amplify and measure real-world marketing and business development efforts
Whether your teams are speaking at an industry event or working a recruiting booth, websites present an opportunity to support traditional, boots-on-the-ground marketing tactics and measure immediate results. Offline techniques are an important component of a successful professional services marketing plan, and high-growth firms know it.

By employing some of the engagement-driving features outlined in this post, a website can present tailored content to event attendees and provide relevant content to deepen and extend audience engagement. Using analytics and marketing automation tools in conjunction with these techniques provides an additional layer of intelligence and can trigger follow up actions that further deepen engagement.

Easy social sharing for educational content
Investing the resources needed to build and sustain a compelling website is no small feat, so make sure it’s easy to share the educational content you produce. Social sharing tools make it easy for your team and your readers to share content with their networks. After all, people are always looking for high quality content to help solve their business problems — your job is to deliver it to them.

A roadmap for professional services website design


1.) Gather relevant intelligence

You may be disappointed with your current website, but chances are it has at least some value. Your first job is to analyze what you’ve got and determine what’s worth keeping. Next, look around at competitors and try to understand what they are doing. How are they positioned? What technologies are they using on their websites? What, if any, content are they offering to their web visitors? Finally, think about what your prospects are looking for. What opportunities can you think of to satisfy their wants and needs? Document all these findings so you can refer to them during the redesign process.

2.) Assemble your team

The right project team can make the difference between success and failure. While marketing leaders usually assume the role of project champion, it is important to include key strategic and operational perspectives (for example, practice leaders or roles that are involved in strategic hiring decisions). If you don’t have an in-house army of website design experts and developers, choosing a consultant will be a critical decision. You will be working with this firm for a few months, so consider both technical skills and a cultural fit. Do you need a firm that will drive you through the process with a firm hand, or one that takes a softer, more collaborative approach?

3.) Roll up your sleeves

Developing a B2B website is complex process with many moving parts. You will need to be scrupulously organized. Prepare detailed schedules and milestones to communicate progress and keep the teams’ efforts and timing on course. Be aware that the most common bottleneck and schedule buster is your site’s content. In fact, you can’t start on the content too early. Identify what will move to the new site unchanged and what will need to be created new. Assign experts and/or writers to tackle each assignment and provide firm but realistic deadlines. And don’t forget to include time to review and approve any new pages.

4.) Prepare for life beyond launch

Stringent testing and a well-planned launch process are just the beginning of your websites’ journey. Plan to update your content over time, monitor your hosting performance, and track key marketing metrics to see if you are achieving the performance you expected. Though you may not have the traffic of an AECOM or Amazon, search engines like Google continue to reward better user experiences, including loading speed and valuable content. If your budget permits, invest in top-tier hosting or a CDN (Content Distribution Network) to give your website a performance edge.

A Closing Thought

Professional services websites and the online systems connected to them will continue to evolve and borrow techniques from consumer-focused industries. However, the road to success is peppered with challenges and potential pitfalls, so it will take commitment and flexibility to lead the pack. Using the lessons in this post — and a deep understanding of your buyers — you have an opportunity not only to take you next B2B website to a new level of performance, but to reinvent the way people see and experience your firm.

 

 

How to know when it is time to redesign your website?

Website is usually the first thing that a customer checks before he plans to purchase the products or services.

Website is usually the first thing that a customer checks before he plans to purchase the products or services. It is a window to the business and it is the most convenient way for knowing about the business. So, it is really important that the website design and content is relevant and up-to-date. The businesses should regularly try to update their site so that they can lure the customers and generate more revenue. This can be done with the help of professional website designing company in Bangalore.

So, how do you know whether it is time to redesign the site or not? We give below some important information relating to that:

Site looks older and is difficult to navigate: A site should showcase the latest technologies and trends. It should look modern and should not be cluttered. Also, it should be easy to navigate. If the site doesn’t fulfil this criteria, then it is time to redesign.

Site is not responsive enough: The site should load well on all browsers and mobile devices. If it does not display well, then it is time to redesign the site. You can use the new testing tool from Google for finding out whether your site is mobile-friendly or not.

Change in the branding or the Company mission: If there is a change in your branding or the company mission, this should get reflected on the website. The content and images should properly display the message.

The site is becoming too difficult to update: The content needs to be updated regularly. If the site is not easy to update and you need to call the web developer each time some changes need to be done, then you should definitely consider website redesigning. Contact the digital marketing company in Bangalore, who would help you out with this.

You are being outranked by your competitors: Well, this is a sure sign for you to get your website redesigned. You would need to get new titles, tags, keywords, meta-descriptions throughout the site so that the web traffic can increase.

The bounce rate is high for the site: Every business should regularly check out the analytics for the site, which will show the click through rates, pages viewed, bounce rate, etc. The bounce rate refers to the speed at which the users leave the site. The main reasons for bounce rates can include slow loading speed, broken links, unappealing content, lousy designs, etc.

These are some of the eye-openers for businesses. If you are facing any of these problems with your website, don’t wait any longer. Contact a professional website developing company. Nexevo Technologies – Website Redesign Company  is one such company, which provides professional services at affordable rates, without compromising on the quality.

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Why Responsive Web Design is so vital

Responsive web design is imperative to today’s internet goers, I would like to take some time to explain why.

When we say a ‘responsive web design’, what we mean is a website that has been designed in such a way that it will physically adapt its sizing and layout in a dynamic manner in order to fit the screen of the device using it whilst maintaining legibility and usability. This ensures for the best possible experience for the end user, but it also provides some key benefits on top ticking some of Google’s recommendation boxes. Not so sure?

MOBILE USAGE IS ON THE UP, UP AND UP

Ofcom published a report back in August 2015 which found that at least two thirds of the UK population owned a smartphone and would spend a minimum of two hours every day browsing the internet, using social media, shopping online and even carrying out their online banking. Also in the report was, 33% of all internet users see their smartphone as the most important device for going online, not only this but we actually browse online for twice as long as we do using laptops and PCs. It is because of this that the way in which we view our website’s design is more prevalent than ever, if more users are visiting on mobile devices and our websites aren’t catering to their dimensions then that is a massive portion of our audience we are potentially losing.

Previously Ofcom had reported in 2014 that 22% of people would first use their phone for surfing the internet, this alone proves a genuine increase in mobile use for online purposes. That’s not all though, the improved 4G coverage in the UK has also played its part in how we use mobile devices online. Over the course of 2014, 4G subscriptions took a huge leap as they went from just 2.7 million to 23.6 million – and that was over 2 years ago!

This on its own shows just how important it is for you to ensure your website is up the job when it comes to mobile users be it a smart phone or tablet.

GOOGLE’S RECOMMENDATIONS

It is very well known that Google continually update their recommendations on website design. The way in which they view a site and graded it based on how it conforms to their tick list of do’s and dont’s has very much grown to incorporate responsiveness. You will find yourselves now being hit quite severely by Google if your site fails to meet their expectations. Most recently Google announced that websites that do not offer responsive design for mobile users would find their listings dropping off the face of Google’s mobile results, whilst site that do optimise for mobile platforms will find themselves being rewarded.

THE GOOD THAT COMES FROM RESPONSIVE WEB DESIGN

A responsive website’s content is ‘fluid’, it reacts to the screen that is viewing it and physically adapts itself for the job in hand. So no matter what the device is, laptop, PC, smart phone or tablet, you can rest assure that your content is being delivered to the end user in an optimised way, making for a happier visitor.

Next we have usability. Visitors to your website want it to be easy to view the content, press the buttons and navigate about your site, and so by resizing the elements on your website to fit to their device ensure of this – easier use naturally bring with it more interest and business.

The old method for dealing with mobile devices is to have a separate mobile site that is design specifically for mobile screen – you remember right? Well those days are over and we don’t do that any more since we can now do it all with responsive web design. The benefit is clear, it means we only have to worry about one single website rather than one for mobiles, one for PCs and one for tablets; now that’s a lot more manageable! Plus we won’t be penalised by Google for using an obsolete method that goes against their recommendations.

With the importance of mobile-suitable websites increasing exponentially, we should all be taking a good look at our websites to ensure we conform. If we don’t, then there are a multitude of web designers out there, in fact a web design business based in Leicester called Acethespace Design have recently pledged their focus on this such issue and promise a service that easily guides you through the process by analysing just exactly what needs to be done in order improve the design of your website – and more and more designers seem to be following this behaviour to improve the internet for modern browsing.

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Web Design: What You Need to Know

the concept of web design and a great website! Once, a forte of only the powerful programmers, today any person with a little understanding of the online world can create a website for himself. With a tiny weenie knowledge of the online world, you might just be able to put up your website online within minutes.

There are plenty of web host servers and web designing companies that offer your ready-made templates for your website. But consider this – the web template you will be using will also be used by thousands of others. More, they won’t be customized according to your needs.

It’s simple; you need customized web design for your business. A web design which speaks for you. A web design that is just right for SEO. A web design that is responsive.

So, how do you go on creating the perfect website design for your home page? Well, you could always hire a web design company. So of you want to hire a web design company, remember that Web Design companies will help you build the perfect website.

So what can a Web Design company do for you?

  1. Make your site get a better online presence.

Your site needs to stand out from hundreds and thousands of other sites. Web design companies can do SEO on your site so that Google loves your sit, making it visible in more search results.

  1. Make your site user friendly

There is a reason people love Facebook – it’s soothing to their eyes and the user experience is great. Web design companies can help make your site user friendly too – so that you get visitors who return time and again.

  1. Customized for you

Yes, people love web designs today that are responsive. A responsive web design will take not of the height and width of the screen to give the best browsing experience. Thumbnails of images can roll in nicely if you have a grid in the website or contact forms in the sidebar area will seem catchy to the eye- there are limitless possibilities with a responsive design. Best of all, unlike Flash, which isn’t SEO friendly, the same, cannot be said of responsive designs!

  1. Let all the basics be taken care of

Even though you can create your website without knowing the science of programming, you cannot make it as good as a pro can. Experience always counts after all! Be it SEO, apt layouts or a site that directly addresses your clients’ needs, hiring the services of a free web builder company is the way to go for you.

It’s simple. A good web design can work wonders when it comes to attracting clients. You need to make others check out your website too. After all, even if you have got the best web design and layout, unless others know about it, there isn’t much you can do! The services of a good web design company can work wonders in this regard.

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The role of websites in the development of an online enterprise

A website is a necessary phenomenon which plays a crucial role in the development of any business. A website is simply a domain which consists of several web pages dedicated to a specific content. With the growing competition, a website provides a business with a perfect platform to connect with the target audience. An online presence of a business acts as a communication medium between the vendor and the client. A website is designed keeping in mind the target audience, and in order to generate the required user traffic, different marketing strategies are used.

Website Development Landscape in India

India is the growing market of web applications and mobility, and many Indian web development companies have already set their standards straight. These companies are specialized in using various web development platforms like PHP, HTML, Ruby on Rails, Shopify for E-commerce and more. The Website Development Company in Delhi NCR, Bangalore, Noida, Pune, and Mumbai are handling the projects of many offshore companies in bulk. These companies provide their services in web content development, network security configuration, web designing, client-side and server-side scripting and more for developing websites.

Pricing of Website Development

Furthermore, the attractiveness and the visual appeal of the website decide the cost of a website but, it is not necessary as there are various factors included. It is not easy to judge a website’spricing just by its design. The costing mainly depends on how the website functions under the hood. A good website development company will follow the website development life cycle in order to create an efficient and productive website. The developer will gather all the necessary information before starting the development phase. Here lie the purpose and goal of the website and the most important, the target audience.

Differentiating Elements

On the other hand, not all websites are same, different websites are made on different platforms for different functionalities. This helps the developer to save the use of extra resources, making it cost-effective and also, becomes easier to resolve future issues. The sitemap and wireframe are the two major components used to develop a website as it consists of rough data about how the website is going to look. Many web development companies follow this procedure as it gives the customer an opportunity to visualize how his/her website is going to look like and the customer can remark the likes and dislikes of the website which is considered by the developer for the future.

Content makes a Website what it is

It doesn’t matter how the website looks; it will not generate traffic until it possesses robust content. Content and keyword dynamics are what attracts audience towards a website, and for this, search engine optimization is the one and the only method to make the website appear on the top of the search engine results list. Techcentrica, a Top SEO Company in Delhi, knows how to feed the website with proper keywords and content in order to make the website visible to the search engine.

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Ten tips to create free traffic for your website

You need to have more website traffic. If you are running an online business, traffic is your lifeblood because it gives your business model to work and pay your bills.

The main thing that makes a website successful is a consistent and unwavering flow of traffic and visitors. This is also a dream situation of every owner of a website as the business benefits in the terms of revenue from the high number of traffic to the website. But once a website is developed by website services in Mumbai many businesses also make the best decision to hire the best SEO in Mumbai for optimization of their websites to increase the traffic and the number of viewers but in doing so they also have to pay large expenses to these companies as their services are known to be quite expensive.

So are there any free methods or a way to increase the traffic to a company’s website? The answer is absolute yes. With the help of the following tips let us see how we can do so:

  1. Blogging:

Creating a mind-boggling blog and adding a link to your website is a surefire way to increase traffic to your website. Just make sure to keep updating the blogs.

  1. Commenting on other blogs:

Leave a sensible comment on other blogs of other websites which match your genre and don’t forget to add a link to your website box, if the other blog allows for the same.

  1. Social networking sites:

Use the Social networking sites like Facebook for your benefit and a page that can socially represent your website.

  1. Profile picture:

The profile picture you use on the different platforms should not change as it assists in branding your company and creates an identity in the minds of the viewers.

  1. Search Engines:

Submitting your website to the search engines like Google and Yahoo is the wisest decision that the owner of a website can make. These search engines help increase the visibility of your optimized websites.

  1. Provide free newsletter:

Use sites such as Mailchimp and create free newsletters. Also, add an e-mail subscription box that links back to your website.

  1. Images for the website:

Use lots of images to your site and don’t forget to tag and name them. If you are a Google registered then you will receive diverted traffic from Google Image Search.

  1. Videos for youtube:

Create videos and upload it on the youtube website along with you website link in the video as well as the description below.

  1. Set up a deal with other websites:

Get in touch with other website owners to set up a deal where you mention the name and link of their website for returning the same favor by them. This is usually done in fields which are related to each other rather than in the same field.

  1. Interviews:

Organize interviews of a high profile celebrity from your niche and field and post it on your website. It is more than likely that the interviewer would want to post the interview on his website. This can be linked back to your website.

If you feel it is not possible to gain free traffic to your website then read the above tips and after using them it will be justified if it is possible or not.

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