Keyword research for SEO the ultimate guide

Keyword research is the first step in the SEO copywriting process and an essential part of any SEO strategy. Before you write your website content you need to think about which search terms you want to be found for and this means getting inside people’s heads to find out which words they use when searching. Then you can use these exact terms in your content so that you start ranking for them. This is keyword research and this ultimate guide will take you through the many steps involved.

 

  • What is keyword research?
  • Why is keyword research important?
  • How to do keyword research
  • Step 1: What is your mission?
  • Step 2: Make a list of keywords
  • Step 3: Look at search intent
  • Step 4: Construct landing pages
  • Long-term keyword strategy
  • The importance of long tail keyword strategy
  • What is the competition doing?
  • Synonyms and related keywords
  • Conclusion on keyword research for SEO

What is keyword research?

Before we start explaining the process of keyword research, let’s look at the most important concepts behind it.

Keyword research can be defined as the work you do to come up with an extensive list of keywords you want to rank for.

Keyword strategy is about the decisions you make on the basis of that keyword research.

Key phrases are keywords containing multiple words. We tend to use the word keyword all the time, but we don’t necessarily mean it’s only one word. ‘WordPress SEO’ is a keyword, as is ‘Google Analytics plugin’. Keywords usually consist of multiple words! So, in this guide, when we talk about keywords, we usually mean a phrase, rather than a single word.

Long tail keywords are more specific and less common because they focus more on a niche. The longer (and more specific) search terms are, the easier it will be to rank for the term. Keywords that are more specific (and often longer) are usually referred to as long tail keywords.

Focus keyword is the keyword or the key phrase you most want your page to be found for. You should put your focus keyword into the meta box of the Yoast SEO plugin.

Search intent is all about discovering what a searcher actually wants. These are not just keywords, but the underlying goals of what a searcher wants to know, do or buy.

Read more: What is keyword research? »

Why is keyword research important?

Proper keyword research is important because it will make clear which search terms your audience uses. At Yoast, we frequently come across clients who use one set of words when describing their products, while their target audience uses a completely different set of words. These sites aren’t found by their potential customers because of a mismatch in word use.

 

Sometimes a marketing department decides to give their products a certain name. That can be a smart marketing decision. It can be a way to make people remember your product. For example, you don’t rent out vacation homes, but ‘vacation cottages’. Be aware that very few people search for ‘vacation cottages’ though. If you optimize your text for these terms, you’ll probably rank well on these specific terms. However, you won’t generate a lot of traffic with these terms and you’ll miss a large part of your potential audience.

It doesn’t make any sense to optimize for words that people don’t use. Good keyword research makes sure that you use the same words as your target audience and this makes the whole effort of optimizing your website far more worthwhile. In addition, by looking at search intent, you find out which questions your customer has. Those questions should get an answer in the form of quality content.

How to do keyword research

For us, there are four steps to keyword research. First, you write down the mission of your business. Next, you make a list of all the keywords you want to be found for. Then you look at search intent and finally, you create landing pages for each of those keywords. This ultimate guide takes you through these steps in much more detail.

Step by step, we’ll guide you through the entire keyword research process, and we’ll give you practical tips to easily start your own keyword research.

Step 1: What is your mission?

Before starting anything, think about your mission. Think about questions like: Who are you? What is your website about? What makes you special? And what promises do you make on your website?

Read on: What is the mission of your website »

A lot of people can’t effectively answer these questions at first. You have to figure out what makes you stand out from the crowd. So take your time and literally write down your mission on a piece of paper, a computer or an iPad – anything will do, as long as you do it. Once you’re able to answer these questions in detail, you will have taken the first and most important step in your keyword strategy.

Things to consider: How competitive is your market?

The market you’re in determines whether your mission will prove genius enough to sell your products to people. Some markets are highly competitive, with large companies dominating the search results. These companies have huge budgets for marketing in general and SEO in particular. Competing in these markets is tough, so ranking in these markets is also going to be tough.

Perhaps you sell cruises to Hawaii. You offer great facilities for children, making the cruises especially suitable for young or single parents. Offering great cruises to Hawaii for young parents could very well be what makes your service unique. Look for the thing that makes your product stand out from the competition. This should be your mission, your niche – and this is what you have to offer your audience.

If you’re launching into in a competitive market, you’re probably best to start out small. Once you ‘own’ a small part of that niche and become a big name in the business of cruises to Hawaii, you could try to go one level up and sell your cruises to a larger (more general) audience. Your mission will then become much more general as well.

Step 2: Make a list of keywords

The second step of keyword research is creating a list of your keywords. With your mission in mind, try to get into the heads of your potential buyers. What will these people be looking for? What kind of search terms could they be using while looking for your amazing service or product? Ask yourself these questions and write down as many answers as possible.

If your mission is clear, you will have a pretty clear image of your niche and your unique selling points (the things that set your business apart from others). These are the terms you want to be found for.

To consider: Make sure the keywords fit your site

Be aware that you should be found for terms that match your site. If we went crazy and did our very best to make yoast.com rank for ballet shoes, people would be rather disappointed to find our site. They would probably instantly go back to Google. If we ranked for ballet shoes, we would have a massive bounce rate. And a high bounce rate tells Google that people are not finding what they are looking for based on their search term. This would inevitably lead to a lower ranking on ballet shoes for our site – and that would be completely justified because we know nothing about ballet, nor about shoes for that matter.

Tools you can use

Making a list of possible search terms is hard. Up until a few years ago you could just check Google Analytics and see the terms people used to find your website, but unfortunately, that’s no longer possible. So you have pretty much no idea which terms people use in search engines to end up at your website. Luckily, there are still some other tools which make your keyword research a bit easier. Read our post about tools you can use in your keyword research for more tips and tricks.

Step 3: Look at search intent

Much of today’s SEO strategy should revolve around answering the questions people have. Whenever someone enters a search query into a search engine, they are on a quest for something. Every type of question needs a specific answer. In my SEO basics article on search intent, I said:

“Search intent has to do with the reason why people conduct a specific search. Why are they searching? Are they searching because they have a question and want an answer to that question? Are they searching for a specific website? Or, are they searching because they want to buy something?”

When planning your content, always ask yourself these questions. There are four types of intents:

  • Informational intent:Just like it says on the tin, people are trying to find information on a specific topic.
  • Navigational intent:People want to access a specific website by entering the term in a search engine.
  • Commercial intent:People want to buy something sometime soon and are doing research before making a purchase.
  • Transactional intent:People are looking to buy something after doing their commercial intent searches.

Find out which intents apply to you and try to answer these search intents by literally giving people what they want.

Step 4: Construct landing pages

The next step towards a long-term keyword strategy is to create awesome landing pages. In the past, every one of the keywords you want to be found for got its own landing page. Today, however, search engines are so smart that they mostly use search intent to give searchers the best answer to their questions. The page that answers those questions best will rank on top. Search engines also understand subtle differences between keywords so you don’t have to create landing pages for all subtle variations of a keyword.  You can just optimize a page for multiple keywords.

Create an overview

We would advise you to build your page structure in a well-structured way – using a spreadsheet programme like Excel or Google Docs/Sheets is a great way to do this. Create a table then add your list of keywords. Using a table forces you to set up a structure and to make relevant landing pages. Put the search terms in the first column and add columns for the different levels of your site’s structure.

Create landing pages

Then you’ll need to build a landing page for your search terms, but you don’t have to create all these pages immediately – it can be a long-term thing. The more specific your search term is, the further down into your site structure the term’s landing page belongs. The most important keywords will lead to your cornerstone content articles. These are the keywords you definitely want to rank for. To do this, you create the best possible content about that keyword – authoritative and all-encompassing, just like the ultimate guide you are reading right now. All your supporting articles will link to this cornerstone content. This should be part of your internal linking strategy, which Yoast SEO Premium can help you implement.

After completing your keyword research for SEO, you should have a clear overview of the terms people use and the terms you want the pages on your site to be found for. This overview should guide you in writing content for your website.

Long-term keyword strategy

No website should rely on one single keyword or one keyphrase for its traffic. You should use your mission as a starting point, then take our three steps in carrying out proper keyword research and work towards a solid base: a keyword strategy. This section of our ultimate guide explains why it’s important to have a long-term keyword strategy.

How many keywords?

We can’t tell you the exact number of keywords you should have, but we can tell you that you need a lot of them – as many as you can think of. However, more than 1000 keywords is probably too many!

Even if you’re a reasonably small business, you’ll probably end up with a couple of hundred keywords. But there’s no need to create pages for all of these straight away. The great thing about having a Content Management System (CMS) like WordPress is that you can add content bit by bit. Think about what keywords you want to rank for now, and which ones aren’t immediately so important. Understand your priorities and plan the creation of your content.

Ad hoc keyword research strategies

In an ideal world, you would do your keyword research, make a beautiful table and create landing pages for each one. Your site structure would be flawless and you would blog and write every day making your site rank higher and higher in Google. Unfortunately, we live in the real world.

Of course, your keyword research will not always be as extensive. And some posts or articles aren’t written as part of an awesome strategy, but just because the topic was in the news or something inspired you to write it. That’s just how these things work. But this doesn’t have to be a problem.

If you’re writing something that doesn’t exactly fit your strategy, this doesn’t mean you shouldn’t try to make that content rank. You could still use it to rank for something related to the terms in the list of your keyword strategy. Use tools like Google Trends to choose which keyword you’d like to rank for. At least take some time to think about how to make your article or blog fit your strategy. After all, if you are writing valuable content, you might as well make it rank!

The importance of long tail keyword strategy

Focusing on long tail keywords should be an important part of a long-term keyword research strategy. Long tail keywords are keywords or key phrases that are more specific (and usually longer) than more common keywords, often called “head” keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they focus more on a specific product or topic. Read our post about the importance of long tail keywords if you want to know why you should focus on long tail keywords when optimizing your site.

 

What is the competition doing?

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. So how do you determine your competition? What should you be looking for? There are two strategies:

  • Google and analyze your competition
  • Try, evaluate and try again.

Google and analyze your competition

Google the keywords that came out of your keyword research. Start with your most ‘head’ term. The most general one. Check out the search engine result page (SERP). These are the websites you’ll be competing against once you optimize your content for such a keyword. To check whether or not you’ll be able to compete with the websites on that result page, analyze the following things:

  • Are the websites professional websites? Are they company websites? Ask yourself whether or not you are an ‘equal’ to these companies. Does your website belong among these sites? Is your company of similar size and does it have as much influence in your niche?
  • Does the SERP show well-known brands? It’s harder to rank when you’re competing against sites with strong brand-names. If brands are known from TV or radio commercials, your chances to rank will become even smaller.
  • What about the content of these websites? Is the content well written and well optimized? How long are the articles on the sites? If your competition has poor content, you’ll have a larger chance to outrank them!
  • Are there any ads in Google? And how much is the pay-per-click in Google adwords? Search terms that have a high pay-per-click are usually also harder to rank for in the organic results.

Keep reading: Keyword Research Tools »

One simple question

It all boils down to a single question: how does my website hold up, compared to the websites in the SERPs? Are you of equal size and marketing budget: go ahead and focus on those head terms. If not: try a more long tail keyword.

The next step is to do the same analysis with a keyword that’s slightly more long tail. Longer and more specific search terms will generate less traffic, but ranking on those terms will be much easier. Focusing on a whole bunch of long tail keywords combined could very well attract a lot of traffic. Once you’ve managed to rank for those long tail keywords, aiming for more head terms will become a bit easier.

Try, evaluate and try again

Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. Make sure you’ll attract some nice backlinks. And wait a little while. Check out your rankings. Does your article pop up? Did it hit the first page of Google’s SERPs? Or is it hidden away on page 2 or 3? Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off!

If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. Evaluate again. Continue this process until you hit that first page of the SERPs!

Synonyms and related keywords

Our Yoast SEO Premium plugin allows you to optimize your content for synonyms and related keywords – up to five per article in fact. This is a functionality we’re developing and extending currently, to make our content analysis just as smart as Google. Marieke has written a roadmapfor this here. We’ve also written a post about why you shouldn’t use your focus keyword more than once.

Singular or plural focus keyword?

Should you aim for the singular or the plural keyword? Well, this depends on the query. As Google is learning more about search intent of your query, it is able to better guess what you’re looking for. For instance, if you search for book, you get a different result than if you search for books. Apparently Google thinks that in the first case you’re looking for a definition or certain stories, in the second case it believes you’re looking for books to buy. So make sure you know what you offer on your page and that it fits with the query and results Google gives on that query.

Read on: How to choose the perfect focus keyword »

Conclusion on keyword research for SEO

Keyword research should be the start of any sustainable SEO strategy. The result will be a long list of keywords for which you’d like to be found. But the hardest part is still ahead: writing all that content. You should write articles and blog posts on every single keyword you would like to be found for. That’s quite a challenge.

8 Essential Skills Every Support Manager Must Have

You worked your way up from your first role in customer support as a rep on the front lines, and now, you’re managing a high-performing customer support team.

You might feel like all of your hard work has prepared you for this promotion, but when you actually start in the new role, you realize what a different skillset you need to build.

And that’s because being an excellent customer support rep is a completely different job than being an excellent customer support manager.

The good news is, you started building leadership skills by being a high-achieving rep — but there are a few other skills you need to build to start exceeding goals in your new job, too. Review our list of skills every customer support manager needs below.

Support Management Skills

  1. Communication
  2. Patience
  3. Problem Solving
  4. Diplomacy
  5. Motivation
  6. Trust
  7. Empathy
  8. Vision
  9. Communication

Communication skills are essential for any manager to build, no matter what organizational function they work in.

But they’re of particular importance to customer support managers.

First, customer support managers need to teach and coach their customer support reps to be able to handle tough customer calls and busy workloads.

Second, customer support managers need to be able to communicate effectively with customers when issues are escalated to them.

Finally, managers need to effectively communicate in order to advocate for their team to other customer support and company leaders.

Customer support managers need to be able to communicate with different groups of people for different purposes — which is why it’s the first on our list.

How to Build This Skill: Customer support managers should constantly practice their written and in-personal communication skills by:

  • Regularly writing on a company blog, on Medium, or on LinkedIn
  • Regularly speaking at team meetings, lunch and learns, or Toastmasters
  1. Patience

Ask any teacher or coach: Patience is a crucial part of being successful.

The same can be said for customer support managers — who are very specific types of teachers and coaches.

Managers need to be patient when teaching new reps the basics of customer support, when coaching reps through tough situations or low performance, and when tackling complex issues with customers who might be angry, rude, or impolite.

Patience goes hand-in-hand with effective communication: If you sound or read as impatient, the person you’re communicating with won’t hear what you’re trying to say — they’ll only hear the frustration in your voice, and they’ll get frustrated too.

How to Build This Skill: When your initial reaction is impatience of frustration to something an employee, peer, or customer says, consciously practice thinking about the reason why they said it before jumping to your own reaction. This exercise will help build empathy (another skill on this list), and it will force you to take a moment to put yourself in the other person’s shoes — before jumping to a possibly impatient reaction that could shut the other person down. Remember, it’s your job as manager to create an environment where people can be honest and open — so it’s on you to practice patience with everyone you speak with.

  1. Problem Solving

As your department suggests, working in customer support means you’ll have to do your fair share of problem solving.

When you’re a customer support manager, you’ll have to do even more of it.

You’ll need to be available to help your employees solve problems — in their customer careers, or bigger ones in their professional development.

You’ll also need to solve bigger problems that come with leadership and management — helping determine budget priorities, proving ROI, changing broken processes, and internal company advocacy.

How to Build This Skill: Practice problem solving by asking those around you what challenges and obstacles they’re facing — your team members, your peers, or even your own manager. Thinking and talking out problems that aren’t on your plate might inspire you with strategies you can use in your own day-to-day.

  1. Diplomacy

A big part of working with customers is being diplomatic.

A big part of being a manager? You guessed it, being diplomatic.

Customer support managers need to be tactful and diplomatic when it comes to navigating tricky conversations. You’ll have these conversations when you have to deliver tough feedback or bad news to your employees, and you’ll have these when you have to talk to difficult customers about an issue you can’t address in that moment.

Having to tell people things that might disappoint or frustrate them is part of being a manager. Where diplomacy can help is with phrasing and word choice, tone, and setting, so that even if you’re delivering bad news, the person you’re speaking to is able to understand your reasoning and feel respected by you and your decision.

How to Build This Skill: Learn diplomacy by watching how the diplomats do it. Study the speeches and debates of political and government leaders you believe in to see how they choose phrasing that includes instead of alienates its viewers. Often times, you’ll find that, even when discussing their opponents, their phrasing and tone are still diplomatic because they focus on delivering the right instead of their emotions.

  1. Motivation

Motivation is another must-have for a successful manager. You need to make sure that you’re intrinsically motivated to lead and inspire other people to make sure you can extrinsically motivate your employees to get up and do the job every day.

This is especially important for customer support managers, because let’s face it — customer support can be a grind. During periods where teams are understaffed or there’s a product bug, reps have to deal with a ton of incoming calls and frustrated, angry customers.

So knowing how to rally the troops during these times will help you and your team perform your best and take care of yourselves.

How to Build This Skill: Practice building a habit — and sticking to it. Whether it’s making your bed every day, practicing yoga, or learning a foreign language, practice your own intrinsic motivation, and bring the strategies you learned for motivating yourself with you into the office.

  1. Trust

Nobody likes a micromanager — especially if that person is their manager at work.

A big part of being an effective manager is training your employees, coaching them — and then trusting them to do what you taught them on your own.

You can always provide constructive feedback if their work isn’t up to par, but you need to delegate and let go a little so employees can make those mistakes — and learn from them — instead of you simply telling them what to do and how to do it every day.

How to Build This Skill: Delegate one of your daily or weekly tasks to an employee, and fully hand it off to them. Whether it’s sending team-wide emails, doing monthly or weekly reporting, or another in-depth task, practice growing your trust as a manager by showing them how it works, and letting them do it themselves. They might make mistakes, or they might surprise you, but make sure to check in after the fact instead of stepping in to fix it for them.

  1. Empathy

As mentioned previously on this list, empathy is another critical skill for customer support managers to build, because it’s critical for working in a customer-facing role, and it’s important for any sort of people manager.

You’ll need to be empathetic to customers, employees, and your manager or director — because you’ll need to be able to take each groups’ needs and priorities into account when making decisions and communicating them.

The fact is, you’re never going to be able to please everyone as a manager. But by practicing empathy and being mindful of how your decisions impact others by putting yourself in their shoes, you’ll be able to provide insight into your decisions to help people understand the outcome.

How to Build This Skill: Practice reflecting listening in your conversations by repeating back what you hear to make sure you understand where your employees and peers are coming from. Repeat back what you hear, and the person you’re speaking with will either confirm that you correctly understand their intent, or they’ll clarify their thinking for you so your conversation can move forward without confusion.

  1. Vision

Vision is a critical aspect of leadership. You need to be able to rally the troops during tough times, keep them focused on the big picture, and have an idea of what goals you’re leading the team towards achieving.

Vision can be the difference between a manager who’s a mentor and a manager who’s effectively a project manager — and not a people manager.

This is part of why it’s so important to build communication skills as a manager — so you can deliver a message that keeps people inspired Monday through Friday, forty or more hours per week.

How to Use Keywords in HTML

SEO, or Search Engine Optimization, is an important and often misunderstood aspect of web design. Search engine findability is obviously an important factor in the success of any site. You want a person who is conducting a search for the terms that match the products or services that your company offers to find your website, right?

That makes perfect sense, but the application of SEO practices is unfortunately open to abuse and outright scams, either by outdated practitioners who are not up-to-date on the latest trends and industry best practices, or actual scam artists who are out to take your money in exchange for services that could actually harm, rather than help, your website.

Let’s take a look at what keywords in web design are, including how they can help your site and what practices you should avoid.

What Are HTML Keywords

In the most general of terms, keywords in HTML are words you are targeting on a web page. They are typically short phrases that represent what the page is about. They are also the words that someone might type into a search engine to find your page.

In general, HTML keywords are found whether you intend them to be there or not. Keywords are just text like any other text, and when a search engine views your page, it looks at the text and attempts to make a decision regarding what the page is about based on the text it sees. It reads the content of your page and see what important words are contained in that text.

The best way to use keywords is by making sure that they are naturally included on your page. You do not want to overdo this, however. Remember, your content should be written for humans, not search engines.  The text should read and feel natural and not be peppered with every possible keyword. Not only does overusing keyword, called keyword stuffing, make your site hard to read, but it can also get your site penalized by search engines so your site is actually pushed deeper into search engine results.

Metadata in HTML

When you hear the term keywords in web design, the most common use is as metadata. This is typically thought of as the meta keywords tag and is written in HTML like this:

<meta name=”keywords” content=”keywords,html keywords,meta keywords,keyword data” />

Search engines today don’t use the keywords meta tag in their ranking algorithms because it can be manipulated so easily by the web page writer. In other words, many page writers used to put random keywords into the keywords tag, in the hopes that the page would be optimized for those (probably more popular) phrases. If you are speaking to someone about SEO and they talk about meta keywords being important, they are probably out of touch with current practices!

Description: A More Important HTML Meta Tag Than Keywords

If you are going to include metadata on your web pages, ignore the keywords tag and instead use the meta description tag. This is metadata that nearly all search engine use to describe your web page in their indexes. It does not impact rankings, but it does impact what a person sees when your listing appear. That extra information could mean the difference from a customer clicking on your site for information or on someone else’s.

HTML Keywords and Search Engines

Instead of relying on the keywords meta tag, think about keywords in the actual content of your web page. These are the terms that the search engines will use to evaluate what the page is about, and thus where it should appear in their search results. First write content that is useful, and then focus on search engine optimization to optimize that content for the keywords you are focusing on for that page.

How to Choose HTML Keywords

When you are choosing the keyword phrase for a web page, you should first focus on just one phrase or main idea per web page. It is not a good idea to try to optimize one web page for many different things, as this could confuse not only the search engines  but more importantly your readers.

One strategy that may seem counterintuitive but works well for many sites is to choose “long-tail” keywords. These are the keywords that don’t receive huge amounts of search traffic. Because they aren’t as popular with searchers, they aren’t as competitive, and it’s possible to rank higher in a search for them. This gets your site noticed and you gain credibility. As your site gains credibility, it will start ranking higher for the popular terms.

On thing to be aware of is that Google and other search engines are really good at understanding synonyms. This means that you do not need to include every variation of a keyword on your site. Google will often know that certain phrases mean the same thing.

For example, you may optimize a page for the phrase “mold cleanup”, but Google knows that “mold removal” and “mold abatement” mean the same thing, so your site will likely rank for all 3 terms even if only 1 is actually included in the site’s content.

HTML Keyword Generators and Other Keywords Tools

Another way to determine the keywords in your HTML is to use a keyword generator. Many online tools will analyze your web page content and tell you how many times various phrases are used on your page. These are typically called keyword density analyzers. Check out keyword density tools recommended by others online.

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Top 4 Benefits of Healthcare Marketing

Healthcare institutions just like any other businesses have to market their services to increase awareness to their patients. Healthcare marketing combines online as well as offline tactics designed to assist in encouraging the interactions between the community and the patients. The tactics used in this process include; branding, advertising, as well as other promotional strategies.

Healthcare marketing strategy is used to encourage and facilitate the relationship between hospitals, physicians as well as medical centers with their patients. If you are not in a position to do the advertising yourself, you can hire a healthcare advertising agency to assist in this process.

Some of the benefits of healthcare marketing include:

Improved Competitive Advantage

Many hospitals and other medical institutions are competing for patients. This competition is based on both the cost of the care offered and the quality of the care. You need to invest more and go an extra mile to generate results. Through healthcare advertisements, your institution gets a more significant presence as more people learn of the services offered.

Networking

Through the interactions with both the patients and the consumers, the institution can get ideas on how to improve their healthcare services. When executed well, the right healthcare marketing strategy should assist in enhancing a connection with more customers than would be achieved with manual communication. A big patient base is equivalent to more profits for your institution. The best way to make a good patient base is by building stronger relationships with your customers and solving any issues customers may be having.

Visibility

Traditionally, healthcare advertising used to be done through coupon mailers as well as through word of mouth. However, in recent years this has since changed primarily because of the rise in the use of social media. Now healthcare marketing is done through online and other offline platforms. It is, therefore, no surprise that the internet is the first place most people will go when looking for healthcare providers. Healthcare providers must take their game to higher levels by the changing times. The healthcare marketing strategy of using social media to reach more people is bound to bear fruits & bring in more patients. It goes to where the patients are, and a physician can educate the customers on matters involving their health.

 

No Misinformation

Unlike the traditional methods of Healthcare Marketing passed on by word of mouth which provided no chance for refuting wrong information, the strategies used in recent times enables physicians that share their expertise on online media to counter incorrect information shared. Also, healthcare marketing allows a patient to find a doctor who “gets” them. Healthcare advertisements assist the doctor in showcasing what makes them unique which helps a patient to make a decision.

Many doctors dismiss Healthcare Marketing Services saying they are inappropriate and that it is equivalent to self-promotion. However, from the above benefits, it’s evident that healthcare marketing is aimed at helping patients get easier access to their healthcare providers and get solutions. It results in patients who are more informed as well as a stronger relationship between doctors and patients. With the rise in the medical costs and need for medical attention, providers have to improve their healthcare marketing strategy.

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Must know facts about PPC and SEO services

PPC and SEO are the best digital marketing tactics. Both, has its own pros and cons. Learn more about each of this expert marketing channels and what is the best for you.

If you are not using expert digital marketing services yet, wait no further and just start using it. The expert digital marketing service practice inbound marketing activities. The inbound marketing is persuasive and it encourages prospective clients to convert faster because it put your products and services in front of the client when he is looking for it. On the contrary, the outbound marketing is interruptive and pushes your products to people by disturbing them.

Read more details about Inbound vs. Outbound Marketing

Inbound Marketing aka Digital Marketing has different channels for advertising your business. Two most popular digital marketing activities are listed below:

  • SEO Services and
  • PPC Marketing

Both of these online marketing activities can help in boosting business with more inquiries aka leads. This leads are more likely to get converted into business. Both SEO and PPC advertising has its own pros and cons. Below is brief about both of this expert digital marketing services:

SEO Services

Search Engine Optimization starts with optimizing your website for search engines like Google and targeted audiences. Furthermore, it creates strong digital credibility, which boosts keyword rankings organically. The white-label SEO Services take time in reflecting positive results.

The most important benefits of best SEO Services are as below:

  • Increased organic, referral and direct traffic
  • Low cost of lead conversion
  • Long-term rankings for targeted keywords
  • No investment for each click
  • And more

The cons of SEO services are as below:

  • It takes time in generating leads and top rankings

PPC Marketing

PPC Marketing, which is also known as Paid Advertising, is an advertising tactic that promotes your business on social channels and search engines. You need to pay for each click made on your ads. To rank higher and reach a targeted audience, you need to invest more.

The PPC Marketing Service provides following benefits to business:

  • Prompt results
  • Highly targeted campaigns to target specific audience only
  • Controllable campaigns

Major cons of paid advertising aka PPC Marketing:

  • Expensive in long term. You need to pay for each click made
  • Doesn’t create long-term results (As soon as your budget is over, your ads stops and lead generation, too)

Many businesses use any of these digital marketing services. However, the most beneficial online marketing tactic would be to use both of these expert digital marketing services.

There are two different types of audience available on web:

  1. Like to explores organic results
  2. Only explores paid results

Thus, your business must equally divide your marketing budget in both of these expert digital marketing activities. Using both PPC and SEO will not only capture all audiences, but will also open more doors of opportunities. These different marketing campaigns also boost results and impact of each other. Thus, using both, PPC Marketing and SEO Services is must for any business.

It is advisable to use service from reputed digital marketing company to leverage maximum benefits from these services. The traditional or black hat practices can result in penalties.

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14 passive income ideas for earning money as you sleep

Money is important. Of that, there can be no doubt. If you don’t have enough for your basic needs, and a few necessary wants, there’s no chance of you being content or happy in life. Everyone knows this of course. In fact, the need for money is why most of us go to work. But it’s never really enough is it? There’s always some place we want to visit or some gadget that we want to buy but we can’t because of our barren bank accounts. So how do we get that extra bit of money that we’re always craving for? Leveraging the power of the internet to generate a steady stream of passive income is the answer.

Image credits: www.creativecommons.com

Passive income is defined by Wikipedia as “income resulting from cash flow received on a regular basis, requiring minimal to no effort by the recipient to maintain it”. And while the ‘no effort’ part of the definition is very enticing, the truth is that generating passive income requires a massive amount of effort. And this effort needs to be exerted up front and then sustained for months, and maybe even years, until your venture starts returning profits. And even then, you’ll have to monitor your income streams to make sure it’s all going smoothly. It’s certainly not an easy endeavour, no matter what most people may tell you, and it requires an investment of something far more valuable than money: time. But if you are up for it, then here are 14 ideas that you can use to start earning passive income.

Affiliate and referral marketing

Affiliate and referral marketing involves driving sales for another business which then pays you a commission for each sale it acquires through your efforts. The Amazon Associates affiliate marketing program is one of the best options for people looking to earn money this way. You need set up a website with outbound links redirecting to products on Amazon (or another site that offers affiliate programs) and if a visitor from your site buys the product, then that business pays you a share of the amount spent.

Sell an eBook

Writing and publishing an eBook has become a widely popular means of earning passive income in recent years. eBooks on non-fiction topics like online marketing, business development, career advice, and the like are especially successful. While fiction eBooks are also good sellers, the market for them is much more competitive as compared to non-fiction ones. Once you’ve written an eBook, you can put it up for sale on platforms like Amazon’s Kindle Direct Publishing or Apple’s iTunes Connect.

Sell an audiobook

Audiobooks are witnessing a surge in popularity when compared to their text-based counterparts. If you have decided to write and publish an eBook, converting it into an audiobook requires little effort and is a great way to bolster your income. Amazon’s Audible ACX platform connects authors with producers who can turn their written work into professional grade audio. Once that’s done, the audiobooks are put up for sale on Audible and iTunes.

Compile research and how-to guides

Evergreen content, which is described as that SEO content which stays relevant for a long time after its initial publication, is a good way to generate income. Comprehensive research statistics and case studies, such as social media marketing trends for the last five years, and detailed how-to guides, such as a beginners guide to using Twitter for business, are always going to be sought after people who wouldn’t mind paying small amounts for access to the information.

Create an online educational course

Online learning platforms have become extremely popular in recent years with people using platforms like Coursera, Lynda, and Udemy for learning courses about their specific interests. If you are knowledgeable in any field, whether it’s web programming, photography or digital marketing, you can create a course on platforms like Udemy or Unacademy and earn money when users register for them.

Sell stock photos

If you happen to be a photography enthusiast, consider selling your photos to stock-image websites like Shutterstock, Alamy, and iStockPhoto. The demand for high quality pictures in commensurate with the competitiveness of this business. So, if you find a niche (such as landscape photography or business photography) and establish yourself as an expert in it on even one site, you can certainly earn a lot of money in your sleep.

Sell your designs and artwork

If you’re a graphic designer or even an amateur artist, there are plenty of sites which will pay you for sharing your artwork. Sites like Etsy, Zazzle, and The Souled Store allow people to add their designs to T-shirts, phone cases, mugs, posters, book covers, and more. If and when these products are bought, the sites then pay a commission to the contributing artist.

Build a website

Building a website still remains a viable way of earning passive income online despite it being such a competitive venture. Since the internet is saturated with blogs, an entertaining website featuring quizzes or games is a good alternate. Such websites are not too difficult to make and they are easy to promote on social media. They can attract visitors, who will spend a significant amount of time on the site, in droves. Once a site starts recording several thousand visits each day, use the Google AdSense system to start earning revenue through advertising while you relax.

Build an app

Building a smartphone or tablet app requires a fair amount of technical expertise, but it can pay off handsomely if successful. It doesn’t have to be particularly complex or chock-full of features either; a simple one that solves a problem or is entertaining enough to attract users works fine. You never know what may suddenly become popular. For example, the minimalist game Flappy Bird was such a craze that at one point its developer was earning $50,000 dollars a day through in-app advertising. Of course, expecting a success like that is foolhardy, but one can always hope.

Start a YouTube channel

A few people who started their own YouTube channel when the video-sharing site was in its nascent stage are now millionaires. Now that YouTube has become immensely popular with hordes of people running their own channels, making a million dollars is considerably more difficult, but earning a respectable sum of money is still possible. As always, you’ll need to find a niche that isn’t yet saturated and focus on making engaging videos around it. Once you start raking up views and subscriptions, the money will start flowing in with minimum effort on your part.

Start a podcast

People’s lives these days are so fast paced that multitasking has become the need of the hour. That explains why podcasts have suddenly become so popular; they allow people to get information or entertainment while they’re in the middle of commuting, working out, cooking, or something else. Podcasts are easier to create than YouTube videos and can be shared just as easily on iTunes. Just select a topic that you’re well-informed or passionate about, and start a podcast around it, it’s that simple.

Make low-risk investments

This venture requires both time and money, but it is certainly worth it. Making low-risk investments with your savings offers higher dividends than letting the money in the bank. While buying stocks in large corporations comes with a high degree of risk, mutual funds are relatively safer and less volatile. They also offer higher return-on-investment compared to fixed or recurring deposits made in banks.

Sell products on your blog

If you happen to have a blog that attracts a large, devoted viewer base each day, then selling branded products on it is an excellent way to make a little extra money. Things like t-shirts, posters, mugs, and bags that feature your brand name, or some witty copy that your niche may find attractive, will definitely find buyers on your site. You can also link up with affiliate marketers to drive more sales if the business seems to be working out.

Rent out your real estate

If you happen to own a home, apartment, or office space, you have a great source for generating passive income at your fingertips. Peer-to-peer property rental site Airbnb has made it extremely easy for real estate owners to make extra money by renting out their homes to guests for short durations. If you’re uncomfortable with such a model, you can also use sites like NestAway to find tenants for your property without having to deal with brokers.

Turning any of these ideas into a success story will take a large amount of time and effort. And even then, the chances of them succeeding are small. But if they do succeed, then all the work you put it in will be worth it, and that should be motivation enough.

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Network Marketers Manual

The network marketing requires the individual and the team under the direction of the individual to be able to sell products using the direct contact way of marketing. Some of these items sold do require the personal contact between the buyer and seller in order to ensure the product is happily bought. On the down side these network companies are frequently faced with problems like constant criticism, price fixing accusations, utilizing the pyramid schemes system, high initial start up costs and many others. There have also been cases where the companies are actually faced with law suits because of the sometimes rather questionable ethics and dealings. However for those who are very outgoing and focused on making a career from this type of work, find it very rewarding indeed. For them the remunerations are worth the time and effort they put in. though it should be noted, that network marketing is not suitable for those individual who are not really committed or for those people who are shy. Perhaps taking the relevant precautions to ensure the potential company one intends to join for network marketing is legal and sanctioned by the relevant authorities is very wise indeed. One should also be aware of the fundamentals of the company’s policies so that there is not future misunderstandings and disappointments. Training programs provided by the company is another important tool to enquire about. Without the supporting training it may be difficult to successfully sell the product in question.

 

How Important Is Your Site

Using the website to garner interest in a particular product is definitely the avenue to pursue in these current media savvy ear. Most people looking for or posting information do so now on the internet. Therefore although there are other more conventional ways of seeking information, by far the internet is the most popularly used.

 

The Website

Website can be better and different yet more effective in being the mode on information exchange. This particular form of media exposure will ensure the “right” people are being directed to the products or services they are seeking. However knowing the various techniques that should be used when hosting information on the website will be very beneficial in garnering traffic to the site. Using key words in order to direct potential clients to a particular website is the only way the websites can be accessed continuously and consistently. When time is of the essence, using the internet as a search tool will be the individual seeking information on a particular issue or item a huge possible amount of solutions and further helpful information. When the key words are type in the search will begin and the individual’s website will be pulled into the surfing zone, thus enticing the potential client to visit. This is very useful exposure which costs virtually nothing. Creating a website that is eye catching and informative at the same time is very important if the idea is to hold the potential client’s attention. Most people will not take the trouble to thoroughly run through a website if the initial few seconds spent on the website does not perk their interest. Therefore if one wants to host a website then the design and content should bear some serious thought. Colors and pictures are always a good attention drawing tool.

 

How Important Is The Product

Venturing into the network marketing world is always risky yet exciting and the remunerations are also quite good. Therefore to minimize the risks involved, one should try to do as must research into the intended foray as possible. The Merchandise One of the areas that need very careful consideration is in the product one decides to represent or promote with the intention of making it a business earning income. Choosing the right product will most certainly determine the success of the business venture to a certain extent. If the item chosen is easily represented and accepted then half the battle is won. Now all the individual has to do, is to promote the item in a way that is so enticing that the customer will feel deprived if the item is not bought on the spot. This of course requires the savvy skills of a sales pitch and speaker. Though good, if an item is on the rather expensive side, the chances of making a successful sale are also cut by fifty percent. It would be only natural to assume that the cost of the item is related to the added features incorporated in the said item, thus making is not only expensive but perhaps even to some extent to a real necessity for the average person. This then adds to the fact that the customer base is now not only quite limited but perhaps also applicable to only a niche market, further shrinking the possible marketability of the chosen product. Another point to consider when deciding on an above average priced product is the general economic environment of the times. If everyone is in the process of watching their current expenses, it is going to be even harder to conclude a sale successfully. Some may even consider the product to be a luxury rather than a necessity thus nullifying the sale.

 

Finding Keywords

Most people using the internet as a search engine would be likely to type in what they are looking for or any information connected to the item they are interested in. If an individual was interested in hosting a website with the intention of creating a source of income from the said website then it would be necessary to ensure as much “traffic” as possible is directed to the website. The more traffic the website can garner the more the website can be profitable.

 

To Get Attention

Keywords are very important to ensure more traffic is directed to the site even though an individual is not looking for the particular item or information being promoted or posted. The idea is to bring the potential client or customer to the site and then try to keep the customer’s or client’s attention long enough to perk his or her interest. The following are just some suggestions to consider when making the decision to ensure key words are used:

Checking the competitor’s key words will often enable the individual to be more aware of what the potential hits are looking for when surfing the net is done.

· Once the general idea and list of key words are noted then the individual can set about adding his or her own key words to the possible list that is going to be eventually used.

· Getting the help of others is also an advantage, after all more minds are better that just one. What may appear to the individual may not be appealing to others, thus the need for outside input.

· Being specific and to the point is also very important. Most people use the internet for the prime reason of time saving, therefore going “round the bush” to say something that could be done in a couple of words would be prudent.

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