Blogging for SEO

7 SEO Blog Traits of Blogs that Rank Well in Search Engines

Blogging is a powerful way to boost your search rankings, help customers who are interested in your products and services to find you, and build trust and goodwill by showing your expertise and giving your clients value before you ask them to buy anything.

But the internet is an increasingly crowded place, and new content is being created every minute of every day.

Amid all the noise and clutter, how can a small business owner stand out and get people to read their blog?

In this article, I’ll answer that question by sharing 7 key traits of search engine-optimized blogs that rank at or near the top of their ideal clients’ search results.

Blogging for SEO 1: They use the right keywords and topics

The foundation of any good blogging for SEO strategy is knowing who your ideal clients are, and what words they’re using to look for your products or information.

Who your clients are will affect what kind of phrasing they use and what kind of information they’re looking for, and having a specific target audience will make you better equipped to give them exactly what they’re seeking.

For example, if you’re a chiropractor, while you could serve almost anyone with a spine, focusing specifically on small children will make you more attractive to parents with young kids.

You’ll come across as being more skilled in the area in which they need you, and you can write specifically about the causes, cures and symptoms of back problems in children, so your blog posts will be more likely to match the parents’ search terms.

There are several ways to get lists of keywords you can target, including Google Keyword Planner, KeywordTool.io and SEO Book’s Keyword Tool.

While you’re searching, don’t just look for single words. You also want to target phrases three words or longer that are highly relevant to your business, and that your ideal clients are searching for, but that don’t have a lot of competition.

Once you’ve chosen your keywords, put them in the URL, title tag, header tags, image captions, and alternate picture text in your blog posts and other website pages, as well as using them in your content wherever they’re applicable.

Closely related to your keywords, but distinct enough to warrant its own mention, is the topic of your blog posts. Don’t just pick a keyword and look for opportunities to sprinkle it in; target a topic that’s important to your clients, and focus on it throughout the blog post.

Google has gotten better at determining what a page is about based on the page as a whole, as opposed to a few key words and phrases sprinkled throughout it, and your readers want to read useful and actionable information on the specific topic they were searching for.

Blogging for SEO 2: They update regularly

The more blog posts you have, the more indexed pages you have in search engines, the higher a chance that a piece of your content will go viral, the more search terms you’ll have a chance to rank for, and the more you show both people and search engines that you’re a consistent source of valuable information that should be checked out frequently.

It’s in a search engine’s best interests to help its users find the best sites available, so they’ll be motivated to keep using that engine. Sites that haven’t updated in a long time are more likely to be outdated or inactive, so search engines don’t favor them.

By frequently publishing useful information, you tell search engines that your site is more likely to be active, up-to-date and valuable than a site that hasn’t changed in years.

Blogging for SEO 3: They use internal and external links

The links you use in your blog posts are important for two reasons:

  1. Internal links, or links to other pages and blog posts on your website, encourage people to linger on your site and keep reading instead of just consuming one article and leaving.

When people stay on your site, that tells search engines they like what they found, and other people might like it, too.

  1. External links, or links to other websites, act as trust signals. They tell search engines that you’re interested in educating your audience.

They also encourage the owners of those sites to share your content and include links to your website on their sites, which helps your search ranking.

When you’re choosing if and when to include an external link, here are a few things to keep in mind:

  1. You don’t want to send your readers to your direct competitors. Choose sites whose information and services complement yours, but don’t compete with them.
  2. Only link to high-quality sites. Don’t make people and search engines associate you with trashy websites.
  3. The links should be relevant. Don’t include a link just for the sake of including a link; the page you’re sending them to should provide further education on the topic you were talking about. For example, if you’re writing about mosquitoes, you could link to an article about mosquito-borne diseases.
  4. The anchor text, or the text in which the outbound link is embedded, shouldn’t be the same search terms you’re trying to rank for.

Blogging for SEO 4: Other sites link to them

When other websites have links leading to your site, that tells search engines you’re a valuable resource that other people want their visitors to look at, which encourages them to rank you higher. This is one of the most difficult blogging for SEO practices for many business owners who blog.  How do you secure quality backlinks?

Sharing your blog posts on social media encourages other people to share the links to them, which means there are more links out there leading to your posts.

You can also contact other website owners and say, “I really liked this article you wrote: (link to the article). I wrote an article on the subject of (your topic), and I believe the readers of your blog post would find my article useful.

“Would you be willing to include a link to it in your blog post? You can see the article here: (link to your article). I suggest embedding the link in the phrase “( a phrase you want them to use as anchor text)”. Thanks for your consideration, and have a great day!”

Of course, all of this will only work if you have content that people want to read, share and cite as an authority, which brings us to the 5th trait of search engine-optimized blogs:

Blogging for SEO 5: They provide valuable information their readers want

For people to check out your articles, read them through, share them, and act on them, they need to be valuable and well-written.  Successful blogging for SEO starts with quality content that your clients are looking for.

Don’t stuff them with keywords to the point where they become difficult to read, publish them without checking them over for spelling and grammar, or give basic advice that everyone knows.

When it comes to both helping people find you through search engines and encouraging them to take the next step with you, quality is more important than quantity.

Give your readers unique insights and actionable advice, edit your blog posts carefully, and format them into sections with big, bold headers so they’re easy to read.

After you’ve shared some valuable information, tell your readers what they still need in order to get the results they desire, and exactly how to get it.

For example, if your article told them how to trim their cat’s claws without getting their face torn off, the next step could be for them to fill out a newsletter signup form in the blog post and receive a free ebook that tells them how to take care of their cats in every area of life.

The book, in turn, could direct them to purchase your pet care products in order to facilitate the practices you prescribe in the book.

Each step should lead naturally to the next.

Blogging for SEO 6: They give their clients easy ways to share their content

As noted above, when people share your content on social media, it shows search engines that people like that blog post.

Including links to social media sites on your page makes it easy for people to share the content on an impulse, as does including buttons that allow people to share the blog post with their social following from the page itself.

Blogging for SEO 7: Their creators actively promote them

According to MarketingProfs.com, 2 million blog posts are written every day. So while part of the point of search engine optimization is for people to be able to find you organically, you shouldn’t bet your success on getting to the top of the first page right away.

This is especially true when you’re just starting to build your audience and search rank. Don’t wait for people to come to you – put your content in places where your ideal clients are already looking.

This includes social media groups where they hang out, popular hashtags that are relevant to the topic of your blog posts, and the audiences of complementary business owners who are willing to promote you.

Wherever your ideal clients already are, start by meeting them there.

Over time, people will discover you organically, especially if you use the strategies outlined in this blog post. But the fastest way to get more clients is to go where they already are.

Blogging for SEO is essential for getting traffic, but you need more.

While the strategies we just gave you will help your clients to find you through search engines, waiting for people to come to you is not the fastest path to success.

Also, while blog posts are a great way to help people discover you, they often won’t convert a lead to a client all by themselves.

In their ebook, 7 Essential Stages of a Total Online Presence, Duct Tape Marketing tells you how to get more people to look at your blog posts, and they reveal which tools you need to turn those readers into followers and clients.

As a certified Duct Tape consultant, I can share this resource with you for free, so please click the image below to download your copy.

Search Engine Marketing – SEO – PPC

How to Get More Clients Through SEO and Search Engine Marketing

Did you know that, for some businesses, over 60% of your traffic comes from search engines?

From our years of experience in helping small businesses to attract more clients, we’ve concluded that any effective marketing strategy requires the use of both pay-per-click advertising and search engine optimization to help people find your website.

For many advertisers, search marketers and business owners, ranking high enough in the search results that their customers are likely to notice them is easier said than done.

The competition for positions near the top of search engine results, especially the coveted spots in Google’s “snack pack”, can be very stiff. This is a significant concern because only 5% of web traffic makes it past the first page of Google.

Not only do most industries have multiple legitimate companies vying for the same clients, but there are also unscrupulous companies that manage pay-per-click advertising campaigns on shadow sites that draw traffic away from your primary website, and that will retain ownership of any phone numbers or domains they provide you with.

With these obstacles standing between you and the customers who need you, how can you help those customers find you, and get them to click on your site instead of your competitors’?

In this article, I’ll give you some strategies you can use to make your business easier to find and to turn more of your website visitors into paying clients.

Let’s start by exploring the difference between two of the most well-known search engine-related client attraction strategies.

What’s the difference between search engine marketing and search engine optimization?

While SEM and SEO are closely related, the terms are not interchangeable. It’s important to know which is which when you’re studying them, implementing them, or evaluating a professional who offers services in one or both of those areas.

The short answer is, the term SEM covers all search engine-related marketing activities, while SEO refers specifically to making your website more appealing to search engines.

Let’s explore each term in a bit more depth:

The definition of search engine optimization (SEO):

SEO is the practice of optimizing your website to be more attractive to search engines and the people using them. It’s one of the components of search engine marketing.

It includes activities like:

  1. Creating valuable content that includes keywords and phrases that your potential clients use when they’re searching for information, goods or services like yours.
  1. Getting other relevant sites to use links that lead to your site.
  1. Using internal linking to make your site more attractive to search engines and more useful for your readers.
  1. Making your pages mobile-friendly.
  1. Using relevant keywords in the file names and alternate text for the images on your site.
  1. Getting positive reviews on your website or directory profiles.

The definition of search engine marketing (SEM):

Search engine marketing is a blanket term that covers all client attraction activities related to search engines, including SEO and pay-per-click (PPC) advertising.

It’s important to use both in conjunction. The competition is often too stiff for SEO to work by itself, but without good SEO, it takes a huge budget to maintain high search rankings, and people who do click through might not stay long enough to make a purchase.

So how can a small business owner with limited funds rank high enough that their potential clients can find them?

Here are seven strategies you can start using right away to boost your search rank, get more visitors, and convert more of those visitors into clients:

Search engine marketing strategy #1: Know who your clients are and what they want.

In oder to appear in your clients’ searches, you need to know who your ideal clients are and what they’re searching for. And if you want them to actually click on your ads and other links, you need to make it clear to them that you’re offering what they want.

What kind of information would someone be looking for when they need your product, information or service?

This could include location-specific services like “pest control in Pittsburgh”, how-tos like “how to do your own SEO”, answers to common questions like “What’s the difference between SEM and SEO?”, or diagnostics like “queasy stomachache won’t go away”.

Different clients in different stages of their customer journey may have different questions or interests, so it’s important to know who you’re targeting with each page, advertisement or piece of educational marketing content.

Search engine marketing strategy #2: Use the right keywords.

Once you know what your customers want, you need to know what phrases they use to describe it.

The more closely your content matches their phrasing, the better a chance you have of appearing on the first page of their search results.

When you’re conversing with your clients, notice which terms they use to describe their problems, curiosities, and desires, as well as which questions they frequently ask.

Your salespeople and customer service reps can provide insight into the phrases they often hear your clients use, and you can also ask your best customers what they type into search engines when they need to know about something related to your business.

Research tools offered by Wordtracker, Keyword Discovery and Google Adwords will give you a list of highly searched terms, which you can use to attract targeted leads to your website.

Search engine marketing strategy #3: Identify your goals and optimize your site to reach them.

Once you’ve identified your target audience, learned about their needs, and discovered what keywords and phrases they use to seek the solutions and information they desire, you need to:

  1. Provide content on your site that meets those needs, such as how-to articles, lists of tips, answers to frequently asked questions, and lists of the services you provide and the geographic area you serve.
  1. Use the keywords your clients search for in your marketing content, page titles, image file names, alt text for your pictures, heading tags, director names, meta tags, and website page content.
  1. Determine who your top competitors are, and how your product or service is better. For example, if other weight loss programs are ineffective for clients who eat compulsively when stressed, but you can help those people, you could use phrases like “weight loss for stress eaters”.
  1. In each piece of content, educate people about why they need to take the next step, such as buying a product or signing up for a newsletter, as opposed to simply leaving the page. Give them information in the order in which they’ll need it, so they can implement it and move toward your higher-tier offerings.
  1. Use internal links to encourage people to click from one article or blog post on your site to another, instead of just reading one piece of content and leaving. The longer people stay on your site, the better it looks to search engines.
  1. Identify the goals and benchmarks, such as search engine rankings, sales lead volume, increases in website traffic, and other ROI metrics, that you want to improve and watch them carefully.
  1. Put a relevant, appealing, and self-explanatory description in the SEO area of each page. This description will appear in people’s search results below the link to your site, and will often be the deciding factor in whether or not they click through to your website.

Search engine marketing strategy #4: Get indexed by the top 3 search engines.

To make sure your clients can find you, you need to ensure that all of your site’s pages are fully indexed by the top three search engines: Google, Yahoo and Microsoft Live Search.

Google is the most important of these, since it handles over 55% of all searches, and it makes the process easy for site owners by providing you with a backdoor you can use to get your site indexed quicker.

Google also lets you create a Google Sitemap, which acts as a standing invitation for Google to check out your site and a roadmap telling it which pages to index.

You can speed up the process of getting indexed by other search engines by submitting your website to the DMOZ.org Open Directory Project. Once DMOZ accepts your website, Yahoo and Microsoft should be able to quickly and easily index it.

Search engine marketing strategy #5: Get quality links leading to your website.

One of the metrics search engines use to rank websites is how many other sites have links leading to them. You especially want links from sites that are frequented by your target audience.

Use strategies like posting guest articles on popular sites to acquire backlinks from relevant websites, and make sure your own site is link-worthy by providing valuable content, such as useful articles and videos, that other site owners will want to cite as sources in their content.

Another highly effective strategy is to get your site listed in online directories.

If you type “(your business type) in Pittsburgh” into a search engine, you’ll probably see directories that provide lists and profiles of relevant businesses, often accompanied by user reviews and links to the business’ websites.

For example, if you type “restaurants in Pittsburgh” into Google, some of the top results will include TripAdvisor and Yelp, along with an assortment of ezine and blog articles.

Create profiles in the top-ranking directories for your industry first, then turn your attention to more general-purpose directories like Business.com and Yahoo Directory.

Vendors, customers, trade associations, business partners and referral partners may also be willing to list you as a resource on their site or to link to your website or articles in their blog posts.

Finally, press releases and speaking engagements where you can include a bio or offer with a link to your site are ways to give value, display your credibility and expertise, and garner links to your website at the same time.

Search engine marketing strategy #6: Create an ROI-driven paid search campaign.

Once you’ve created a website people will want to visit, stay on and buy from, it’s time to bring more visitors to that site by using pay-per-click advertising.

Paid advertisements appear in the sponsored links at the top of the first page of your customers’ search results, so they can be a powerful way to get exposure for your website.

Unlike traditional advertising, where you pay regardless of the results, pay-per-click doesn’t cost you anything unless someone actually clicks on your ad.

To create a paid search campaign, first, bid on the keywords that are the most relevant to your products or services. Don’t choose your keywords based on popularity alone; you want to make sure that the people using those search terms are actually interested in your site’s content.

For example, if you sell ice cream, you don’t want to bid on “ice cream recipes” no matter how popular it is, because people searching for recipes are more interested in making ice cream than buying it.

When you’re bidding, don’t just think of the cost per click. Instead, focus on cost per lead and cost per sale.

How many clicks do you need to get a lead, and how many leads do you need to make a sale? Make sure you’ll be spending less money on the ad campaign than you’ll make as a result of it.

Unless you have an extremely good lead conversion system, you might want to bid on a slightly lower position, as this is less expensive and can thus produce a higher ROI with fewer conversions.

When you’re creating the ad, it’s important to have a compelling call to action and to send traffic to a relevant page that’s tied to the ad.

People should know before they click that they’ll get something relevant and valuable after clicking, and the page the ad takes them to should walk them through the process of obtaining and using the item or information they’re seeking.

Search engine marketing strategy #7: Measure your results.

You don’t want to waste time and money on ineffective strategies, and if a strategy is performing well, you want to focus on it and find ways to improve it.

That being the case, it’s vital to keep track of which traffic sources are performing well, and which ones are underperforming and need to be either improved or assigned a lower priority in your marketing efforts.

Use web analytics to monitor traffic increases and their sources, as well as which search engines and phrases people are using to find your site.

You also want to keep track of your position or ranking in the results for relevant keyword searches in all three of the top engines.

By using these seven strategies, you can greatly increase the number of leads you acquire, and turn more of those leads into paying clients.

Not sure which keywords your ideal clients are searching for? Here’s an easy way to find out.

If you know who your ideal client is and where they are in their customer journey, but you aren’t sure what keywords they’re using to find products and services like yours, your next step is to find out exactly what words and phrases you need to rank for.

Using the right keywords is foundational to your search engine marketing, so if you’re considering adding SEM to your arsenal, or if you’ve been using it but aren’t happy with the results, this step is absolutely vital.

 

Small Business SEO – Blogging and Keywords

Small Business SEO – How to Use Blogging and Keywords

SEO, or search engine optimization, is essential if you want your customers to find you. Without it, you’re all but invisible to search engines and the people who use them, so those customers are likely to find and buy from your competitors instead.

The trouble is, many small business owners find SEO difficult. Search engines are always evolving, and the competition for top positions in the search results is stiff.

When you don’t have the budget for an SEO consultant or SEO service, and you aren’t an SEO expert yourself, how can you help your clients to find you in this ever-changing and highly competitive environment?

Small business SEO  begins with a blogging and keyword strategy.

Most small businesses lack a solid strategy for blogs, keywords, and local search information.

To understand why these are important, you need to know which factors search engines use to choose which websites rank nearest to the top of the search results, and which sites to let slip into obscurity.

In this article, I’ll give you a quick breakdown of some of those key factors, and I’ll explain how you can use blogging, keywords and local search information to improve your website’s standing in each of those vital areas.

Small Business SEO Factor 1: Using relevant keywords that your ideal customers search for regularly.

The most important, foundational step of your SEO strategy is knowing who your clients are and which keywords to use to attract them.

Keywords are the words or phrases people type into search engines when they’re looking for products or services like yours, and having those words in your website tells engines and their users that your site is what they’re looking for.

Here are some things you need to know in order to choose the right keywords:

Who your ideal clients are.

Knowing who your ideal clients are is the first step in figuring out what those clients want and how they’ll search for it.

When you’re defining your ideal client, it’s important to be precise.

Even if your product or service is applicable to a wide range of people, different demographics have different priorities and might use different keywords, so if you haven’t already done so, I strongly recommend that you take a few minutes to determine exactly who your ideal client is.

What your customers are looking for.

Once you know who you’re targeting, you need to get clear on what they want and how they describe it when they’re looking for it online.

Use short, specific, self-explanatory phrases and words that people would type into search engines. Don’t use jargon or talk about the processes or tools you use; focus on the results.

For example, don’t use phrases like “weekend mindset intensive with coaching calls”.

Instead, address the benefits you give, the questions you answer, or the problems you solve, like “how to stop procrastinating”, “how much should I charge for coaching programs?”, or “stop being nervous when you sell”.

If you serve a specific geographic area, it’s important to specify that area in your keywords.

A person looking for food in Pittsburgh doesn’t care about restaurants in New York, and a driver who gets a flat tire in Denver doesn’t want an auto repair shop in Orlando. They’re looking specifically for a business in their city, so you need to tell them where you are.

Which keywords indicate non-buyers.

Not all search terms help the right people find you. If you sell ice cream, you don’t want to rank for the key phrase “ice cream recipes”, because people looking for recipes want to MAKE ice cream, not buy it.

Once you’ve chosen your keywords, you need to put them in the right places.

There was a time when simply stuffing your site with keywords would boost your rankings, but that didn’t make for a very good user experience, and search engines took notice of that.

It’s in a search engine’s best interests to give first-page positions to sites that contain content their users like.

The more quickly they direct web surfers to the right sites, the more likely it is that those people will keep using them, and readers don’t like slogging through low-quality content that was written for keyword density instead of readability and usefulness.

Blog posts that offer information your ideal clients are searching for are a great way to combine keywords with quality, so people not only find your site and click through to it but actually stay on the site and make a purchase after they click.

Not only does this improve your chances of showing up in their search results, but it shows your expertise, earns your readers’ gratitude and gives you an opportunity to educate people about why they need your products or services.

Take special care to include your keyword or key phrase in the H1 headings in your content, because those tell search engines what the page is about.

You can also include your keywords in your page titles, your website’s title meta tags and description meta tags, and the description, captions and alt text for your pictures. These help search engines to know what kind of content you offer without overstuffing that content with keywords.

Small Business SEO Factor 2: How frequently you add relevant and useful content.

While adding good-quality content on a regular basis doesn’t automatically mean you’ll rank higher, it does give both people and search engines more reasons to look at your site frequently, which helps to improve your search rank.

Publishing new blog posts on a weekly or biweekly basis is a great way to achieve this goal.  MOre is better – sites with twenty blog entries per month get four to five times the small business SEO “juice” than sites with no blog.

In your posts, tell people how to solve a problem they have or get a benefit they desire, explain how to perform a task they’re trying to do, or answer a question that’s burning in their minds while using the same phrases they use to describe their question, problem or desire.

When you’re creating your content-based SEO plan, remember that when it comes to content, quality is more important than quantity.

If you simply flood your site with low-quality, keyword-stuffed content that doesn’t give your visitors any value, search engines will penalize you, and your readers won’t share your content with their friends or come back for more.

You also want to avoid giving basic tips that everybody knows. Nobody wants to buy from Captain Obvious – they want to buy from an expert who teaches them something useful that they didn’t already know.

One other thing to avoid is duplicate content. Having the same content on multiple pages on your site is a sign of low quality that will negatively impact your rankings.

Small Business SEO Factor 3: How long people stay on your site.

How long people linger on your website is a sign of your site’s quality, and search engines will award you a higher ranking based on that.

Creating content people want to consume is one way to get them to stay on your site longer. Another method is to enrich your blog posts with relevant links to other posts on your site, because this encourages your visitors to read more than one of your articles.

One thing that I have discovered as I have done an extensive SEO analysis of my own site is that my content was boring and not engaging – lots of words.  We will be adding videos, slideshares, animated graphics and podcasts to our content strategy and our blogging platform to engage our readers.  Make it fun to discover what materials are on your site.  And if you have suggestions for our site we welcome that feedback via our contact page or email.

Small Business SEO Factor 4: Consistent profile information.

 Creating profiles in directories related to your industry is an effective way to boost your rankings, attract clients and get reviews, but search engines will penalize you if your information is inconsistent.

When you’re creating your local business directory profiles, make sure your data, especially your contact information and address, is exactly the same across all of your profiles.

If you serve a specific geographical area, use location-and-industry-specific keywords like “Chinese restaurant in Pittsburgh” in your profile, so people who are looking for services like yours are more likely to see you in their search results.

Small Business SEO Factor 5: Your reviews

As noted above, it’s in search engines’ best interests to show the best results closest to the top of the search results.

If you get plenty of positive reviews and prevent negative ones, that tells engines that yours is the kind of high-quality business people are looking for, so they’ll respond by helping those people find you.

Providing your current and potential customers with valuable content is one way to build your relationship with them, earn their gratitude, and give them some extra incentive to endorse you.

Small Business SEO Factor 6: Inbound and outbound links.

When a lot of websites have links pointing to your website, not only does that bring you more traffic, but it tells search engines you have a high-quality site that people want to look at.

Blog posts are a valuable link building strategy, because they encourage people to cite your posts as sources in their own content and to share links to your articles through their social media.

Including outgoing links to other useful websites in your content serves as a trust signal to search engines, because it indicates that you care about educating your clients.

By using these strategies in your web pages and blog posts, you’ll increase your search rankings, help more clients to find you, and make more money and a bigger impact through your website.

Need help using SEO to bring clients to your small business?

Only 28% of small businesses invest in SEO, and an even smaller 12% have a consistent blogging strategy. But without a keyword strategy and regularly updated content, no small business can be effective in attracting clients through search engines.

If you implement the strategies we outlined above, you’ll have an advantage over many of your competitors. But if you want to help as many clients as possible, there’s more you can do to attract people to your business.

In onCOREventures, we practice a marketing methodology that starts with getting clear on who your ideal client is, what problems they’re trying to solve, and what they want to experience after they overcome those challenges, so you can make your business more attractive to them.

We then develop a strategy to find those clients, get their attention and provide them with a specific solution that meets their needs, and then we implement that strategy in a way that gets significant, measurable results for your clients and your cashflow.

When done correctly, SEO that’s centered around providing the right content at the right time can be a highly effective way to attract clients.

In their ebook, 7 Essential Stages of a Total Online Presence, Duct Tape Marketing explains how you can implement this valuable client attraction strategy in your business.

As a certified Duct Tape consultant, I can share this resource with you at no cost. Click the image below to download your copy, and pay special attention to pages 7 through 9, where they outline some of the strategies you can use to give valuable content to your audience.

 

How small businesses can see big results with foundational SEO

Whether you are just starting on your search engine optimization (SEO) journey or have been at it for years, there’s a good chance some part of your site can be improved. In fact, from the hundreds of small business websites we look at every year at Bowler Hat (my agency), it is rare we see a site implementing SEO perfectly and completely.

Search engine optimization is not rocket science for any site, small and local businesses included. Yet, it is easy to get lost in trivial details before the essential, basic steps are put in place. This means for most businesses, there are easy wins on the table.

In SEO, as with many business endeavors, the Pareto Principle rings true:

…” for many events, roughly 80% of the effects come from 20% of the causes.”

This is definitely accurate when we look at SEO for smaller businesses. Getting 20 percent of the work done to get 80 percent of the benefits is key to getting an early return from your SEO efforts.  Let’s look at the basics and how to use that 20 percent to score easy wins you can put in place today.

Technical SEO

Technical SEO can get, well, technical. Yet, don’t let the term scare you. If you make smart decisions at the outset, then much of the technical work is taken care of by your website hosting and website software.

Selecting a search-engine-friendly content management system (CMS) like WordPress will ensure you have a technically sound base for your SEO efforts. With the right kind of CMS in place, you will then want to ensure you host the site in an optimized environment.

In some recent testing we conducted, we compared a basic WordPress site on a standard web hosting to an optimized environment. The optimized environment did much of the technical optimization required to speed up WordPress. The physical file size was reduced by two thirds and loading time was reduced to one second from three.

All of this was done by making smart decisions rather than doing lots of work and performing manual optimization.

Or, 20 percent effort, 80 percent results.

The primary takeaway here is to make informed choices regarding your website content management system and hosting environment. Get this right, and the complexity melts away.

Keyword research

Understanding the language of your customers is the foundation that good search engine optimization is built on. This is key not only to improve your rank in the organic search results but also to help convince users to click on your site and then get in touch when they arrive.

The following is a straightforward way to get a keyword list together. I would generally use a spreadsheet for this so we can consider search volume, difficulty and existing rank, which helps us optimize pages.

  1. Seed List.  Start by listing all the important elements of your business. Typically, for small businesses, this is products and services along with any locations if you are optimizing for multiple locations. Organize your seed keywords in a spreadsheet.
  2. Keyword research tools. There is no shortage of keyword research tools out there. They can help you understand the search volume and the potential value of keywords. A good starting place would be the following free tools:
  • Google Ads keywords tool. Get volume by location and an idea of difficulty plus cost per click (CPC ) for ads. Keywords that perform will typically have a higher CPC and competition.
  • Keywords Everywhere. This is a browser extension for Chrome that shows the search volume by country and a range of keyword suggestions. It’s a cool tool to keep keyword research on your mind as you browse the web.
  • Google. I am a big fan of browsing the web for your keywords. Google will make keyword suggestions at the bottom of the page and we can also get a handle on what our competitors are optimizing around. Understanding searcher intent is key to ensuring you optimize around the needs of your prospective customers so don’t skip this step.

There are a number of paid tools including Moz, Ahrefs and SEMrush; they are all powerful tools but are not free. If you are a cash-strapped small business, take advantage of their free trials before signing up.

Your goal is to find logical groups of keywords that relate to one page or service. You will also want additional values like search volume, competition and rank by keyword so you can make the best possible optimization choices.

What we end up with here is an expanded list of keywords that covers the variety of ways in which someone may search. Ensuring you use all of these variations in your sales copy and on-page optimization ensures Google has confidence that you can help this user. And this helps you rank more highly and generate business inquiries.

Site structure

Another way in which we can help Google and users understand your site and business is to ensure the content is well structured. In my background as a web developer, we used the example of a filing cabinet to illustrate site structure.

The site is the cabinet. The drawers of the cabinet are the major sections. The files in the drawers are subsections (pages) and, if needed, the individual documents in a file are content related to a page.

For a typical business we assign services and locations as our primary pages so our structure may look something like:

This structure is something a search engine can understand and provides us with individual pages for each service and location we can optimize around. Here are the keywords we researched earlier:

We will also want to ensure we have a descriptive URL structure for these pages — we’ll use keywords in the directory of each:

We now have descriptive URLs that describe the page content. This helps tick another optimization box and can help with clickthrough rates. Google can now show the most relevant page and we get the potential customer to the most relevant information.

On-page optimization

This is where we tie all the work we’ve done together. Your keyword list can now be used on your well-structured site pages. This is why this procedural approach is just so important here.

Rather than looking at the screen wondering how to improve optimization of your page, you can simply work through the following steps.

Optimize page titles
Ranking factor studies tend to show the page title as the single most powerful on-page ranking factor and I would agree from a pure SEO perspective. But, page titles are also be thought of as a headline since they are frequently shown in the search results.  Optimizing for clicks is as important as it is for ranking which is why I also like to weave in branding elements where possible.

If we revisit our plumber example, we can illustrate this point and show how to optimize our pages for all of the keyword variations, which will include our location and branding. Here is our example title:

These page titles are relevant, optimized and have marketing smarts. Get this right and your on-page optimization is off to a good start.

Optimize meta descriptions
Meta descriptions don’t directly influence rankings, which is why they are often neglected.

I like to think of meta descriptions as search engine advertising copy. The description helps build and reinforces the message in your page title which can help you generate more clicks.

I like to use the same approach here as I do for page titles:

  • Use your keywords sensibly and detail your unique selling proposition (USP) and special offers.
  • Include a call to action. Don’t overdo things here but use the opportunity sensibly and you can improve overall results.

Optimize page content
Next up is page content. We have more room to work with our keyword variations where needed.  Be sure your content is easy to read and will resonate with your target audience. The last thing we want to do here is write something that sounds like it was written by a machine or is over-optimized and stuffed with keywords. Readability should always come first.

Just use your keywords where it sounds natural; again, don’t overdo it. Make sure it reads well and you will be fine.

When working with images, remember the image name, alt text and description can all be optimized.

With page optimization done well, you will rank for a wider array of terms and you will be using language that appeals to potential customers. These are real-world benefits that also help improve your SEO.

Optimize internal links
The last element here to consider is to optimize your internal links. Start with your primary navigation but also use links in your content. This can help improve your SEO but also helps guide users where we want them to go.

Small business owners can benefit from interlinking service and location pages.  For example, the service page links to all locations where the business operates and the location pages link to all the services provided in that location. This is a simple, common-sense way to use internal links that benefits the user and can help your SEO.

Local SEO

For local businesses, local SEO is a subset of traditional SEO that focuses on helping local businesses rank. Here are two factors to focus on: Google My Business (GMB) and citations.

Google My Business
This is Google’s business directory.  You can provide information about your business to help drive visibility on Google Maps and in the search results. You will want to provide all of the relevant information about your business including the type of business (category), opening hours, contact details, website address, photos and more.

Other features include posts, reviews and the ability to receive messages from customers. You can even create a simple, one-page website if you are just getting started. Suffice to say this is a powerful platform and you should ensure all of your information is complete and you are using all of the options it offers to your advantage.

Citations
Citations are simply the mention of the name, address, and phone number of a local business.  Sometimes citations are linked, most of the time they are not. Citations are seen on local business directories, websites, social networks and in apps. Citations help potential customers discover local businesses and can have an affect on local search rankings.

A good way to identify the important citation sites is to simply search on your keywords in Google and Bing. Where you see listings from directories, then there is a good chance this is a valid citation source.  Adding your site to the local directories helps with SEO, but more importantly, helps customers find your business because they’re using the engines to search too!

When adding your small business to an online directory, be sure you submit to the correct category and provide a sensible business description that includes your main keywords, plus services and location.

Authority building

Link and authority building are the most difficult and maligned aspects of SEO. The search engines still use links to help understand the relative authority of webpage and sites, but in local business, this is just one factor.  Others are address, business category, and proximity to the searcher.  You still need links, but it’s just smart to look at easy wins first.

The specifics will always depend upon your local business bu,t the following link and authority building tactics are all worthy of investigation:

  • Links from suppliers & business partners.
  • Sponsor local charities or clubs.
  • Join relevant professional organizations that have profile pages.
  • Relevant industry sites via submitted content (guest posts or a column for example).
  • Partner with other local businesses.
  • Offer testimonials or reviews (with a bio) to other local businesses.

There are many authority and link-building tactics available; try to focus on building links where they will add value. This could be resource pages on a popular site or simply a listing on a relevant directory.

You want the link you are placing on someone else’s web page to add value to your web pages.  You may need to create content and offer it to a webmaster as a way to do this. Think about the type of content you can provide that will attract users and be seen as valuable to the webmaster you offer it to.

 

What is Search Engine Optimization? SEO 101

If you have a website that you’d like to get more visits from search engines and search engine users, than you need to know at least the basics of search engine optimization.

What Is Search Engine Optimization?

At the most basic of levels, search engine optimization, or SEO for short, is making your site and the site’s individual pages visible and relevant to both search engines and search engine users. You want people to visit your site, and they want to find your site if it’s something that meets their particular content needs. There are a few basic components to search engine optimization that everyone who owns a website should know at least to start.

The Basics 

Good search engine optimization is very basic. A successful search engine optimization campaign will contain these essential components:

  • Content. Content is what drives search engine rankings, content is what brings users to your site, and content, when sprinkled appropriately with keyword phrases, will feed search engine spiders. Content is key in search engine optimization, as content is what people are looking for. If your content meets the needs of what people are searching for, and they find what they are looking for on your site, that in turn sends positive signals to search engines that your site delivers relevant, quality results. This sign of quality is the basic signal that search engines are looking for in order to send visitors to your site.
  • Simple Site Design. Sites that are successful in the search engine results have this in common-they are all simply designed, with a minimum of bandwidth hogging graphics, slowly loading animations or other such bandwidth-hogging designs, and are easy to navigate. Simple, clean designs are what search engine spiders and search engine users like, because it enables them to get to what they’re looking for; which is – you guessed it – content. Site design should be focused on getting the visitor to what they are looking for with the fewest clicks possible.
  • Well-written Meta information. Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. In the context of search engine optimization, when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.Meta tags-keyword, description, and title- are important, but they won’t make or break your site. Meta tags are merely part of the overall success strategy. They need to be written with compelling content that will make the user click through from the search results page. One component of this that is especially important is the title tag, as that is what readers are looking at when scanning search engine results. A title tag that instantly informs the searcher what that page is about will get more clickthroughs then a title tag that is unnecessarily obtuse, hiding the point of the page behind clever turns of phrase.
  • The meta description tag and the meta keywords tag are not seen by users. Instead, these tags main purpose is providing meta document data to user agents, such as search engines. In addition to the well-known meta description and meta keywords tags, there are other useful meta tags, including the meta http-equiv tag, meta refresh tag, the meta robots tag, the meta copyright tag, and the meta author tag, etc. These tags are used to give web browsers and search engine spiders directions or data on various information.

SEO is quite simple

There is definitely more to search engine optimization, and it can get quite technical, just like any other subject. However, search engine optimization at its most basic level is quite simple.  Learning search engine optimization takes time, just like any other subject. Here are more resources that can help you with search engine optimization:

  • Ten Steps to a Well-Optimized Site:Want increased website traffic, higher search engine ranking, and increased customer satisfaction? Read these Ten Steps to a Well-Optimized Site and you’ll be well on your way to accomplishing these goals.
  • Top 5 Mistakes in Search Engine Optimization: Search engine optimization, or SEO, is the practice of making your site search-friendly both to search engines and searchers. There are five common mistakes that people tend to make when beginning to optimize their sites for search engines.
  • Ten Search Engine Optimization Myths – Debunked!: If you’re just getting started in search engine optimization for your Web site, you might (unfortunately) have been subjected to a few SEO whoppers. Before you start throwing away your time and money on search engine optimization wild goose chases, read these ten myths of search engine optimization.
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7 SEO Strategies to Increase your Online Sales

Many of e-commerce websites face issues like lack of sales and inadequate consumer traffic. Now a day these issues can be easily overcome. But all you have to do is choose and deploy the right SEO strategy for your business. This will attract your customers towards your business and also ensures that they do not leave the page or website without buying your products or services.

Effective SEO technique is the key aspect of your marketing strategy. So, here are the 7 SEO strategies which will help you to increase your business online sales.

1) Keyword Strategy:

Keywords play the main role in determining how frequently your website is appearing in the search engine whenever a consumer search for a particular product or service. So, make sure you are using the right keyword for your business.

Well, you can take help of Bing keyword research tools and Google Keyword Planner. By this, you will come across many potential keywords for your business.

2) Use customized videos for your products:

Always look out for adding more values to your online portal. For example, having a video of the particular product which will guide the customer on how to use the product with their advantages will add additional value to your portal and business.

 

3) Reach out your clients through social media:

Not only presence of your business in social media is important, but also you have to engage with your customers on various social media platforms. This, in turn, will help you to create a trustworthy relation with your customers and also strengthen your brand.

4) Reduce e-commerce load-time:

If your mobile app or site is taking a longer time than usual to load an image or page, you better need to fix the issue right away. When the customers have many other options, they will never wait for the loading time. It makes them switch from your business to other. It is reported that the average time customer wait is not more than 3-4 seconds.

5) Write organic and unique content for your business:

Your potential customers do visit your portal and will check the reviews, videos, and description of the products. So, be prepared with strong, organic and effective content. But, do not create any hype or overstatements that usually mislead consumers that it may not fulfill their requirements.

6) Quality Link Buildings:

Link building is not just matter of numbers but also, quality matters. While creating back links ensure the sites have good traffic and reputation as well. There are chances where your website can get penalized.

7) Page like FAQ should be added to your portal:

To ensure your customers do not leave your page, provide all the information for which they might search. Create a list of FAQ which will help them to clear all their queries while they are purchasing the product. This will be helpful your business in the long run.

Conclusion:

If you want to increase your online sales, make sure you are deploying new various techniques of search engine optimization. By doing this, it is ensured that your website gets the higher visibility hence increasing the sales. It also proves that all the necessity steps are taken care to make your customer happy with the service you provide and win their trust.

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Why SEO is the solution to your marketing needs

Search Engine Optimization (SEO) is a must use strategy to revolutionize your online marketing. SEO is a marketing discipline with the primary aim of growing visibility in search engine results.

Most people who market in the internet do not about this concept of SEO. Surprisingly, those who know don’t know how to use it for their advantage. This is something you don’t want to miss especially in this era of technology.

SEO is inclusive of both the technical aspect and the creative elements to improve your position with search engines, bring traffic and increase your presence in search engines. There are many aspects to SEO, from the written content on your page to the way other sites interact with your site. For effective SEO, you need to use a simple language that the search engines can comprehend.

The best and the simplest way to boost your SEO rankings is to create high quality and relevant content for your clients. Relevant content will make people stay on your site for long and this boosts your SEO. The content should also be exhaustive and simple to understand.

When embarking on SEO campaigns, ensure your web development team has gotten it right with regards to web architecture and design. It should be a web that is easy to navigate. This helps users get the content they need quicker and with less hassle. Save your clients the hassle!

You might be asking yourself why you need SEO. The majority of web traffic is brought by the major commercial search engines, Google, Bing and Yahoo!. Although other social platforms like Facebook can guide visits to your websites, search engines play a major role. You therefore need to have a good ranking with search engines to improve your website access.

Again, search engines are unique in that they provide specific traffic, that is, people looking for what you offer. If search engines are unable to find your site or include your content in their data bases, you miss out on the incredible opportunity to drive traffic to your site.

Search engines have a great deal of artificial intelligence but they still need some sort of assistance. The major engines are toiling round the clock to improve their technology to go through the web intensively and return better findings to users. However, the capacity of search engines are limited, therefore you need SEO to stand in the gap.

SEO is something you can do for yourself, though you will need a great deal of commitment to learning it. There are a lot of articles available online to help you learn the same. However, sometimes the time is so limited to learn effectively. As such, you need SEO experts.

 

In Austin City, getting SEO search professional to help you with your search marketing needs can be very difficult. However there are several qualified local Austin TX SEO’sexperts who can help you improve your SEO ranking. Don’t waste this opportunity to take your business to the next level!

SEO provides you with countless benefits as far as online marketing is concerned. These benefits include

  1. SEO will put your brand out there to the public.

By constantly finding you easily and seeing what you have to offer, people will have some associations with your brand in their minds. This way your brand will slowly get into the minds of your clients.

  1. SEO will bring to your website targeted traffic

People go online to look for solutions to the problems they might be facing. As such when you use the correct keywords, they will be driven to your website. If you have the solution to their website, they will appreciate it greatly. What’s more, some of these people can be converted!

  1. SEO is a cost effective way of marketing

Perhaps your company is running low on finances and you don’t want to spend more on marketing. The solution is simple, get better ranking with search engines and target the millions of internet users. The cost is cheaper when compared to other ways of traditional marketing such as telemarketing.

  1. SEO enhances trust between you and your clients

Google is the most trusted search engine in the world. By ranking well with it, you can get a share of this trust as a collateral benefit. Is this not what you need?

  1. SEO gives you measurable results

From the data you get on the web analysis and search engine reports, you can be able to track the number of people visiting your site at any particular time and what they actually look for. This is an opportunity to up your game if you are not getting something right.

The future of the world is in the internet. By tapping on this opportunity, your business will improve greatly.

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How can a change in business name affect SEO?

Apple Computers was founded way back in 1976. It was the brainchild of Steve Jobs, Steve Wozniak and Ronald Wayne. In 2007 the company decided to drop the “Computers” from its name and became Apple. No big deal, right? At least for a company as big and well publicized as Apple. True.

But imagine a smaller company who has a dedicated client/customer base who looks up the services and reviews online. Right now, almost 72% people look up business and services online before physically checking in. for example – if a company is called “Jimmy’s Fried Chicken, Cleveland, Ohio”;its customers can look it up by using “fried chicken in Cleveland”. This kitchen/restaurant could rank #1 for the clever use of a common adjective and the location in the name. One fine day, Jimmy’s son takes over and decides to change the company name to “Jimmy & Sons, Cleveland, Ohio”. Seems like not much of a change – but, in reality, this is a rebranding move that can cause this business to give up the #1 spot.

  1. Just don’t do it –

If your friends and family are insisting on changing the name of your business establishment, it is time to change your friends and family but not the name!There are more SEO pitfalls than you can count on both hands for companies that have gone on to change their business names.

But if it’s something you absolutely need to do, then keep reading.

  1. Do NOTHING to your domain name–

Domain names are the main anchor of your search engine traffic. If you change your domain name to match the new company name you will be in deep trouble. Not changing domain names automatically means that you retain your original traffic and you don’t have to redirect your URL.

In case this is absolutely unavoidable you should ensure that you have a good PR plan. Having a strong and experienced PR team will make sure that you get new links and social sharing options with the domain change.

Make sure you have a paid search campaign in place before you go for the domain switch.

  1. Business contact data needs to be updated everywhere –

NAP is used as a key signal by Google to determine your local rankings. Your NAP data needs to be homogeneous everywhere and in case it’s different in places it can be detrimental towards your business rankings.

  1. What happens to your website?

Once you update your domain name and business name, you need to make the changes on your website as well. This means you need to change the name on your website before you update the listing on Bing and Yahoo Local to avoid confusion and legal issues.

  1. Get an idea about what Google is thinking about you, right now?

This is actually a good idea before you go around making changes to your business. A great way to make sure everything is shipshape is to do a “business name” + “phone number” and a “business name” + “address” search in Google from time to time. You can instantly see the citations Google has indexed under the given name. You need to check all prevalent listings before making a new listing with your brand new business name.

You must remember to push out old information from citation locations on the internet before inserting new information. Some lower level directories will give you a lot of trouble in case you have to change any information. It is very necessary to remove any kind of duplication issue that might arise in the long run.

  1. What’s the place of a keyword in your business name?

Will Scott of SearchInfluence says that including a keyword to your business name is a great idea for Ranking By SEO. For example – if the owners are changing the business name to “Jimmy & Sons” it pacifies the new owners, works out nicely for the family, but for the people looking for “fried chicken in Cleveland” it won’t do much good. If the new name was in the line of “Jimmy’s Family Fried Chicken” things would have looked up for business purposes. Not much reworking would be needed for SEO strategies and social media plans could have remained the same as well.

  1. Keep your customers in mind –

Most businesses start targeting new customers after rebranding. They try launching new products and services. But what about the people who were looking up to your services for all these years? The new products and services will simply put them off since they won’t have any idea about what’s going on. Dev Basu of Powered by Search says, “Give your customers a heads up about the changes coming their way.” Rebranding should not be an unpleasant surprise for your customers since almost all people totally detest sudden change.

  1. Monitor your customer feedback closely –

You will need frequent sneak peeks into your customer’s world to know the future of your business. You can accomplish this via Facebookfan pages or via Google+ as well. Do not forget to use social media tools that help you listen in on customer chatter like Hootsuite. Customer feedback will help you directly understand the progress of your business and what they think about your new business name/rebranding efforts. It is always better to make your customers feel involved; so we insist – propose the change in name well in advance, on social media and monitor customer reaction to gauge your next step.

You must think rebranding is a difficult game with almost no idea about the end result. Well, that’s the absolute truth. A simple change in your business name can cause your sales to suffer massively. Changing a name does not end at that, it involves your SEO, local business listing, customer traffic and sales. So, if we have managed to intimidate you with our post, it’s possibly a good thing. Rebranding is not meant for the faint hearted. And you should not attempt it if you do not have someone beside you with a couple of years worth experience in SEO or unless you have tons of money that you can afford to lose in the coming few weeks.

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Six ways to make your SEO business boom

Anyone of us, is about to start a new venture or having a brick and mortar business and running into rough waters. At that time, it is need to rethink and reframe your policies. How you can increase your SEO site, is business is through to have influx of customers into it and what a plight when despite your numerous efforts it is not making success at all. Being critic, won’t be much of help for you and the wrong practice has to be stopped immediately and to eradicate those mistakes, I have formulated some points that should be taken care or rather handled with research and care.

Here are some what around 6 steps I have mentioned that should incorporate immediately:

  1. Strategically use of the Keywords: The correct usage of keywords is extremely important as they define the research on internet. For example, if you have Coffee Cafe in Delhi, then the salient keyword is Coffee Cafe in Delhi.

For a better understanding of the keywords, if you want to do some course in Digital marketing in Bangalore then the salient keywords phrase is going to be Digital Marketing Courses Bangalore. I would also say to create a spreadsheet in excel and Google takes up longer phrases too.

Your keywords have to be specific to the company and also think that how you will search particular product by using the keywords.

  1. Content is the GURU:Adhere to originality and the more niches your content is, the more booming your SEO business is. Original content needs lots of research, LOADS of it. For creation of good content, first study the topics or if topic is given to you then research the topic well. For example you have a topic – HOW TO TONE UP YOUR BODY.

In this topic, you have pay heed to the gym techniques and if time permits go to nearby gym and document your strategy. In this manner, you will create an OUT OF THE BOX CONTENT.

  1. Mobile App Optimization:Mobile App has taken the world by storm and particularly in India after the demonetization move the mobile app has increased considerably. For this Google has created Mobilegeddon or Google Mobile Friendly Update, in this site owners are encouraged to develop mobile content and designs. This also gives tips to increase the speed of site loading on mobile.
  2. Optimize your site loading speed:This is the most important factor the site as the speed of loading site gives a jump in conversion rate faster, it helps the visitors to become customers.
  3. Earn back link, don’t try to Buy: First, of all it create a bad reputation for your site, these bought links can be easily detected and creates a bad rapo and your site’s ranking falls considerably. Create and publish original content and that will creates the back links naturally.
  4. Be Natural : Be original and adhere to the your personal strategy , don’t try to stuff your content with keywords as it won’t be looking original. SEO site should changes the topics on the frequent basis as this will make visibility more to the visitors and also the adding up of new content is means of spreading happiness, knowledge and awareness.

JWe are here to spread happiness and smiles

These views are of Mr.Ankit Jain, CEO, EBazar.Ninja- a innovative ecommerce portal, that how the consistency,deligancy and originality effects

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SEO Strategy to Increase Online Business

Optimizing website to generate traffic from targeted keywords. Initially a website should be search engine friendly as well as user friendly.

Suggest Top Five SEO Techniques to generate instant traffic:

1– Geographic and Performing Keywords

Placing a keyword in website is mandatory but that should generate traffic.

For example, “Online shoes” is a primary keywords and also it is more generic. “Online Shoes in Bangalore” is a generic keywords with geographical location. It  increase local traffic and reach target audience soon.

2- Increase Back links

Backlinks are more important to list the website for target keywords in top pages. Follow some suggested OFF Page Methods to create a valid backlink.

3- Promoting in Social Media

Share your website or webpage in social media like Facebook, Twitter, Google Plus, etc. It’ll create brand awareness and also helpful for .

4- Responsive website

Optimize you webpage or website, that should be capable to adopt all device like mobile, tab and desktop.

5- Concentrate on brand Promotion

Create brand awareness by posting article, press release, etc in reputed website. Brand promotion makes a business to move forward in growth.

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