8 Content Marketing Examples That Turn Heads and Spark Engagement

Today’s marketer knows that content is king. But what does it take to make content that stands out in the crowd? If you want to set yourself apart from the competition, you’ll need to create unique content that catches your audience’s attention and engages them.

Sometimes this is easier said than done. That’s why we’ve put together a list of some of the best content marketing examples to help inspire your brand’s content creation. From viral videos to booming blogs, this list shows you the best content marketing examples to recently hit the Internet. We’ll also provide you with some key takeaways to help you learn how to apply these tactics to your own content.

So let’s get started!

  1. Coca-Cola’s “Share a Coke”

We’re going to start this list with one of the best content marketing examples from a big brand – Coke. For year’s Coca-Cola has been putting out innovative marketing campaigns that establish an emotional connection with their broad audience. But the particular campaign we are going to look at, which got its start in Australia is 2011, is still going strong today.

The “Share a Coke” campaign gives every Coca-Cola lover the opportunity to personalize their drink. Individuals could personalize their own bottle with their name on the Coca-Cola website or look for their name (or a friend’s name) on a bottle at the gas station or supermarket. This campaign soon went viral as consumers began posting pictures online with their personalized drinks.

The “Share a Coke” campaign touched on something significant for consumers – personalization. Not only could they find a bottle with their name on it, but they could grab one for a friend with his or her name on it. This tactic was a great way for the soft drink company to grab the attention of their audience and get them to make a purchase.

By asking people to share the product with someone they know, the campaign also worked to make an emotional connection with its consumers. Coca-Cola followed up the printed and social media campaigns with videos that showed friends getting together and sharing a Coke with their name on it. This strategy helps the brand go beyond just showing the value of the product to showing how the product can bring people together.

Key Takeaways:

Though you may not have the same advertising budget as Coca-Cola, you can still take a few things from this popular campaign. Personalization can go a long way into helping your consumers feel special and appreciated. Whether it’s sending a personal message through email or making product recommendations based on a consumer’s buying behaviors, the more personalized your marketing is, the more effective it will be.

Building an emotional connection with consumers is another tactic that you can borrow from this Coca-Cola campaign. Consider what your consumers care about most, and find ways to appeal to their emotions and make authentic connections.

  1. Make-A-Wish Batkid Campaign

Big, consumer-focused brands aren’t the only ones providing great inspiration in the form of best content marketing examples. The Make-A-Wish Foundation is a non-profit organization that puts together unique and special experiences for children who suffer from life-threatening conditions like cancer. Even non-profit organizations have to promote their work in compelling ways to get the attention of donors, volunteers, and other individuals who can support their cause.

The Make-A-Wish Greater Bay Area worked together with the city of San Francisco to grant one child’s wish. The young boy Miles was fighting leukemia, and his wish was to become Batman. The foundation made his wish come true in an impressive way, which was captured in a short documentary film.

In addition to the documentary, the foundation had an entire digital marketing campaign involving several channels, including social media. This multi-channel approach helped them get the word out about the cause while sharing this one child’s once-in-a-lifetime experience.

Make-A-Wish enabled people to visualize the ways in which the organization helps people by showing one child’s story and experience. As you can imagine, the campaign was also an emotional one. By connecting with people on an emotional level, the non-profit organization was able to get people’s attention and inspire action.

Key Takeaways:

So what can you learn from Make-A-Wish and Batkid? If you work to support local causes, why not get your customers involved? You can use social media, email marketing, and other types of content marketing to get the word out about your favorite local charity or organization. Not only does this help you provide more support for the worthy cause, but in the process, you can connect with leads and customers who care about the community and support the same causes your business cares about.

  1. General Electric’s #GEInstaWalk

When you think of social media influencer marketing, your first thought is probably not General Electric. However, GE provides one of the best content marketing examples for B2B brands. Rather than highlighting their consumer products (like washers and vacuum cleaners), the company decided to use social media influencers to highlight their other business – like jet engines and wind turbines.

With its #GEInstaWalk campaign, GE invited six Instagram influencers and a few fans to tour their manufacturing facilities and share their experiences. These individuals would take and upload photos using the hashtag #GEInstaWalk for all to see. In the end, these individuals provided a unique look at what it’s like behind-the-scenes at General Electric.

And GE was pleased with the results. Without having to use paid advertising, the brand was able to reach 3 million people with each new tour. The result was 8 million views of GE’s Instagram page and 3,000 new followers.

This campaign provides one of the better examples of influencer marketing at work. Providing access to their manufacturing facilities offered these influencers a chance to create unique and exclusive content for their followers while offering GE free exposure to new audiences.

The #GEInstaWalk also offers an excellent example of how businesses can create branded hashtags to encourage user-generated content. Content created by your fans and followers is an excellent supplement to your branded marketing content. It helps you build a connection with your leads while showing them how others use and view your brand.

Key Takeaways:

If you are considering influencer marketing, you can take a note from GE. Find the right influencers for your market or industry, and make sure that they have a following that can benefit your brand. Then, consider what you can offer these influencers in return for their help with your campaign. It may be free products, money, or sometimes just exposure to an even wider audience.

However, you don’t need to work with influencers to utilize user-generated content as part of your marketing strategy. Whether you create a contest or just consistently ask for feedback through social media, you can encourage your fans and followers to post pictures of themselves using your products or services. When you repost this content, you are showing your leads and customers what others think about your brand while showing the customer themselves your appreciation for their business.

  1. Charmin’s Sit or Squat App

Charmin took it to the next level with #4 on our list of best content marketing examples. The toilet paper brand created an app for their customers called Sit or Squat. They built a social media campaign around this unique app to get the word out about their products.

The app allows users to check the local toilets around their local area to see if they are clean or not. The idea behind this is that if they are clean, people can feel free to sit, but if they aren’t clean, then they may want to squat. This silly app was the perfect way to connect with customers about a real problem they face that is relevant for the brand to address.

One reason why this app and the resulting campaign is so effective is that it gets people talking. The app idea may seem silly, but it is at its core still useful and relevant to consumers who would be using Charmin’s products. The app itself is also interactive, which allows consumers to take part in the content experience themselves.

Key Takeaways:

You don’t have to have a big brand budget to take something from best content marketing examples like this one. At its heart, this campaign is not about a fancy, fun app. It’s about helping customers solve a problem that they regularly face – dirty toilets. And this is something that every brand can do regardless of budget.

Though you may not have the time or resources to create a specialized app to market your brand, you can create great content that gets to the heart of your target audience’s biggest challenges. By focusing on creating content that highlights and explains these challenges, providing simple and effective solutions, you’ll be on your way to building stronger customer relationships and influencing more conversions.

  1. Hootsuite’s Game of Social Thrones Video

If you’re not familiar with Hootsuite, it’s a social media management tool marketers can use to post content to social media accounts. Though this may not seem like the most exciting product to sell, Hootsuite had a little fun with their marketing to create a viral video that fans and followers loved.

As fans of the HBO television show Game of Thrones, the Hootsuite team wanted to pay tribute to the show while also getting across the value of their own product. That’s when they came up with the idea for this video – “Game of Social Thrones”:

In this video, Hootsuite recreates the title sequence from the hit television show. Only instead of the warring kingdoms, their video shows the different social media channels. Then, at the end of the video, you are shown the Hootsuite logo connecting the all the social channels together with the tagline, “Hootsuite – Unite your social kingdom.”

This clever video is one of the best content marketing examples. It gets the attention of Hootsuite’s audience with fun and creative messaging and effective visuals that pay tribute to the popular TV show. However, this video goes far beyond just that. It also helps Hootsuite make an emotional connection while positioning itself as a product for businesses. It’s an integration product that helps bring together separate channels, allowing marketers to create a unified social experience.

Key Takeaways:

Marketers can learn a lot from this video. For one, it’s okay to think outside the box to show how your product works or what value it provides, no matter how boring or exciting it may be. You should also work to have a little fun with your marketing as it will clearly show in the final product. Even better if you can come up with an idea that’s relevant to your business while paying homage to popular media or trends!

  1. Grow from Acorns

Acorns Investment is a popular investing app that helps you round-up your spare change from debit card purchases and invest these small amounts of money over time. This approach to investing is ideal for anyone who doesn’t feel like they have enough money or time to invest, but they still want to be work toward building wealth. Their blog called Grow from Acorns, is just of the best content marketing examples of an effective blog.

Grow from Acorns offers a space where the brand publishes provide a wealth of valuable articles for their target audience. Grow’s goal is to empower its readers with relevant and realistic advice that can help them accomplish their financial goals. Much like the app, the blog aims to help people start building wealth now instead of waiting until later.

The blog is broken up into sections – Money 101, News, How-Tos, and Interviews. The blog provides a range of different resources that are all relevant to their target audience. The topics range from explaining recent regulations that might impact a person financially to step-by-step instructions for creating your very first budget.

Though there are links and CTAs to the Acorns site throughout the blog site, the content is not product-focused. Instead, it educates and informs the reader so that they can make better decisions about their finances. Rather than discussing how great Acorns is, it provides relevant and realistic advice about how readers can take control of their financial future.

Key Takeaways:

While you may have a blog housed as a page directly on your site, you can still take some tips from Grow from Acorns on how to blog effectively. Instead of choosing topics that highlight your brand or talk about how great your business is, choose topics that provide value for your target audience.

What challenges do they face? What do they need help getting started with? What do they need to know to make smarter buying decisions? Use the answers to these questions to create a list of relevant topics that can offer your readers valuable advice and essential information that can inform their decision making.

  1. Burberry’s Kisses Campaign

Burberry is known for some of the best content marketing examples for a luxury consumer brand. But by far one of their most interesting digital marketing campaigns was the Burberry Kisses. This campaign revolved around their line of beauty products and had a simple premise – you could send a virtual kiss to someone you know after virtually choosing a lipstick.

Burberry partnered with Google to offer image capturing technology through an app that allowed users to press their lips to the screen and capture their kiss. Then they could send that virtual kiss to another person located anywhere in the world. Using Google’s Street View and Google Places, the user could visualize the path that the kiss took to get to its target.

The Burberry Kisses campaign was a fun and innovative idea that consumers took to. It captured their audience’s love of mobile technology and interactive experiences to deliver a unique content marketing campaign. By appealing to the audience’s emotions and desire to connect, they captured their target consumers’ attention, making sure that the Burberry brand would be in the back of their mind next time they wanted to purchase cosmetics.

Key Takeaways:

Again, this is one of the best content marketing examples that might seem out of reach for a smaller business. However, you can learn a thing or two from Burberry on how to connect with your audience.

Appealing to your target buyers’ emotions is always a great way to establish a connection and build a relationship. Similarly, the need to connect with others is one that every person experiences, so finding ways to tap into that is a surefire way to content marketing success.

Also, promoting interactive experiences is an effective way to not only gain your audience’s attention but get them involved in the experience. After interacting with your content marketing, the consumer becomes a bit more invested in your brand and the products and services you sell. This involvement means that they will be more inclined to buy from your brand when the time comes to make a purchase.

  1. Nintendo’s Multi-Channel Campaign for Switch

Another one of the best content marketing examples comes from Nintendo. When launching their Switch console, the video game giant used multiple marketing channels to generate excitement for the new console and announce its launch. The Switch campaign was global, spanning several accounts to reach customers across the world.

Here is an Instagram post anticipating the launch of the Nintendo Switch.

Since the Switch was a global product, Nintendo needed to get the word out about their new console on a global scale. From their social media posts to massive billboards, Nintendo maintained consistent visual branding. Their messaging was also consistent across channels and locations.

Nintendo’s traditional advertising and event marketing were also in line with their digital content marketing assets.

Key Takeaways:

Even if your business isn’t a global brand, you can still learn from best content marketing examples like the Nintendo Switch campaign. Nintendo’s global cross-channel campaign was so effective because the messaging and branding remained consistent across all channels, from social media posts to billboards.

It’s important to keep your visual branding and messaging consistent across all campaigns and all channels. By focusing on consistent branding, you can make sure that your business is communicating one clear message across all campaigns.

Top 25 Benefits of Content Marketing & How Content Marketing Can Transform Your Business

By now, there’s a good chance that you’ve heard of content marketing. This inbound marketing tactic helps you attract, engage, and delight customers and prospects by delivering quality content that provides value for everyone who visits your site. As with any new marketing craze, you may be wondering, does this strategy really have staying power?

The short answer: Yes.

Content marketing is one of the most effective, practical, and useful digital marketing strategies that your brand can use to reach and engage more quality leads and customers. Below, we’ll cover the top 25 benefits of content marketing and explain how this powerful inbound marketing tactic can help transform the way your organization reaches and engages your target audience.

  1. Content marketing drives conversions.

Perhaps one of the greatest benefits of content marketing is that it helps your company drive more conversions over time. Research shows that companies who create consistent marketing content experience conversion rates that are nearly 6 times higher than their competitors who don’t focus on convent marketing. This shows that tough content marketing often requires a significant investment of time, money, and resources, it eventually pays off by leading to more conversions.

  1. Effective content will bring more traffic to your site.

Publishing consistent blog posts that are engaging and effective can help you bring more traffic to your site over time. In fact, according to HubSpot, companies that published more than 16 blog posts per month got almost 3.5 times more traffic than those that only published 4 or less posts. If you want to improve site traffic, publish quality blog content more often on a more consistent schedule.

  1. Build brand awareness with useful content that engages target buyers.

Let’s face it. There are consumers out there who are a perfect fit for your products or services, but they haven’t yet gotten the opportunity to learn about your brand. By creating useful content that provides value for your target buyers, you can work to engage these leads and help build awareness for your brand. Brand awareness is one of the most important benefits of content marketing.

  1. Your company can use quality content to educate your customers.

Your customers and leads have a problem that your brand can solve. What better way to educate them about their challenges and your solution than to provide them with engaging content? Be sure to develop content topics around your customers’ biggest pain points to help them better understand what steps they need to take to solve their problems.

  1. Content can help you build trust with your target audience.

The more that you educate and provide value for your target audience, the more trust you can build over time. By educating and informing your target audience about their biggest challenges and pain points through blog posts and other types of content, you start to establish a relationship with customers and work to build trust based on the value that your content provides.

  1. Good content helps you build and foster stronger customer relationships.

Speaking of relationships – if you want to encourage repeat business and turn customers into brand advocates, it’s vital that you nurture your current customer relationships. One of the best ways to do this is to continue to provide value for your customers through quality, engaging content. Whether you keep them updated through email marketing content or educate them on important topics through your blog, you can work to build and foster these relationships through relevant content.

  1. Valuable content helps you build credibility and authority.

As you start to create quality content that provides value for your leads and customers, you work to build credibility and authority with your target audience. For instance, writing blog posts about common challenges that your customers face or issues that pertain to your industry helps show site visitors that you really know your stuff. This will encourage them to trust your advice and guidance when it comes to products and services that can add value to their lives. Valuable content will help you leverage all of the benefits of content marketing.

  1. You can use quality content to position your business as an industry expert.

By using engaging content to build credibility and authority within your customer base, you can start to position your brand as an industry expert. Consumers look to thought leaders in the industry to get relevant information that helps them better understand their needs and challenges. By creating quality content that others find valuable, you can start to position your business as an industry thought leader that others can look to for guidance and support.

  1. With great content, you can help move buyers through the buyer’s journey quickly.

Every consumer goes through stages before they make a final purchase. First, they need to recognize their challenge, then they need to identify and evaluate potential solutions. And finally, they will make a purchasing decision based on their research. By providing content that engages consumers during each step of the buyer’s journey, you can help guide them to making a purchasing decision more quickly.

  1. Blogs and other types of content continue to generate traffic long after they’re published.

Blogs are a lot like a gift that keeps on giving. According to HubSpot, 1 in 10 blogs are compounding, which means that these blogs help increase website traffic through organic search over time. What’s more is that though compounding blog posts only make up 10% of all blog posts, they still generate 38% of all traffic. The key to creating blog posts that continue to bring organic traffic to your site long after they are published is to focus on topics that will remain relevant to your target audience forever. This is what we call evergreen content, and it can help you get the most out of your blogging efforts.

  1. More content gives your site visitors a reason to stick around.

Your company has a short amount of time to engage consumers once they’ve landed on your site. The more quality, engaging content that you provide on your website, the more reasons your visitors have to stick around. Content helps engage, entertain, and educate them so they better understand the value that your brand can provide.

  1. Content helps you improve search engine optimization (SEO) and online visibility.

Many consumers turn to the search engines when they are looking for a product or service. Search engine optimization (SEO) is the process of optimizing your site to rank higher on the search engine results page (SERP). The more quality content you have, the better your SEO. The more optimized your site is for search engines like Google, the more visibility you will have online. For instance, if someone searches for “What is an air compressor?” on Google and they find a blog you’ve written with the same title, this will help bring this interested person to your site to learn more about their inquiry but also find out more about how your brand can help answer their questions and solve their challenges.

  1. Content marketing is cost-effective.

Content marketing is more cost-effective than many traditional outbound marketing tactics. Since content marketing is typically easier to get started with and more popular with customers who are tired of traditional advertising messages, this tactic can often help reduce the amount of money that marketers need to spend when engaging leads and customers. In fact, according to Content Marketing Institute, content marketing costs 62% less than outbound marketing even though it generates more than 3 times as many leads.

  1. Targeted content can help you reach a specific audience.

When it comes to reaching consumers online, you need to be picky about who you attract to your website. Not every online consumer is interested in your products or services. Content that is created with your target audience in mind helps you better reach those who are most likely to be interested in your products.

  1. Blogging and other content creation helps you bring in more qualified leads.

Blog posts and other types of content not only help you bring more leads to your site, but they help ensure that these leads are relevant and qualified to buy. By creating content around topics that are relevant to your products and services as well as important to your audience, your business can work to bring in more targeted, relevant website traffic.

  1. Publishing blogs and other types of content helps you remain competitive.

Did you know that 53% of marketers say that create blog content is their top inbound marketing priority? That’s because blog content is so effective at attracting, engaging, and delighting your site visitors and customers. If you want to remain competitive in the busy online marketplace, you will need to make publishing blog content and other content assets like e-books and infographics a priority.

  1. Buyers are checking out your content before contacting sales.

Yet another one of the powerful benefits of content marketing is that it allows you to start a conversation with potential customers before sales physically reaches out. According to a 2016 Demand Gen Report, 47% of buyers view between 3 and 5 pieces of content before they engage a sales rep. This shows just how powerful of an impression your content can make before the customer is actually contacted by a real person. Make sure that you’re making the right first impression by publishing quality content that helps leads better understand their greatest challenges and how your company fits into the process of solving them.

  1. More content gives you more touchpoints with your leads and customers.

The more content you have published on your site and shared on other channels such as social media, the more opportunities you have to engage your target audience. Considering that most customers will visit your site a few times before making a purchase, you will want to make sure that you have the chance to engage them and start a conversation to help guide them down the conversion path. Content marketing offers you many touchpoints where you can communicate with leads before they make a purchase.

  1. With content marketing, you can provide value without any strings attached.

Another valuable benefit of content marketing is that it allows you to provide value to your leads and customers with no strings attached. Often, businesses will only help those consumers who are actively buying their products. Though this may seem like it is in the best interest of the company, it can actually impact their ability to attract new customers and build relationships with leads. Content marketing allows you to provide value to your customers through informative and interesting content without asking for anything in return. This increases your chances to engaging consumers who are not yet ready to buy.

  1. Content is shareable!

One of the best ways to increase visibility online is to get your current customers, leads, and brand advocates to share your business with others. Content just happens to be very shareable. Whether consumers forward one of your email marketing messages to a co-worker or share one of your social media posts with their friends, getting your content shared is a great way to increase visibility in the marketplace.

  1. Content marketing can help you make a personal connection.

Many times, it can be difficult to show the human side of your business. However, your content allows you to make a more personal connection with your leads and customers while showcasing your brand voice and character. Don’t be afraid to put a little personality in your blog posts, videos, social media posts, or other types of content.

  1. Get more customers to engage with effective content marketing.

Increased engagement is another one of major benefits of content marketing. The best way to start a conversation with your leads and customers is to present them with helpful information on relevant topics that can get them thinking and talking. Sharing your content on social media is a great way to encourage engagement and get your customers to interact further with your brand.

  1. Content marketing works for businesses in any industry.

You may be thinking, “Yeah, content marketing is great, but it would never work for my industry!” However, the truth is that content marketing is an effective digital marketing tactic for businesses in any industry from consumer retail to technology to manufacturing. The key to success is finding the right topics and types of content that best speak to your unique audience.

  1. Content marketing can help you bring in unexpected customers.

By creating and promoting valuable content that speaks to your target audience’s greatest challenges, you may find new customers in unexpected places. Maintaining an active blog and social media presence helps you introduce your company to people that you may not have realized have a need for your product or service.

  1. The more content you share, the more social media traffic you can generate.

Social media marketing is a powerful way to reach and engage new leads while fostering long-lasting relationships with your current customers. The more quality content you create, the more material you will have to share on your social media channels. Once consumers start to see how useful and valuable your content really is, they will have no choice but to follow your brand on Facebook, Instagram, and wherever else you may be!

With so many powerful benefits of content marketing, it’s easy to see why more and more businesses are making moves to develop a content marketing strategy and start producing quality content for their brand. No matter what industry you are in or what size your company is, you can start using content marketing today to reach and engage your audience.

Target Your Customers With These Top 10 High-Performing Types of Content Marketing

Content marketing has become one of the most powerful digital marketing strategies for businesses of all sizes and industries. However, when it comes down to developing your strategy, it can be difficult to decide which types of content marketing you want to use to grow your business.

Below, we’ll discuss the top 10 high-performing types of content marketing and how your business can use each format to engage your leads and boost sales.

Don’t have time to read this blog post? Make a phone call instead and schedule it on your own time. Chat with our team to learn what types of content marketing we offer are best for your content marketing strategy.

  1. Blogs

Blogging is one of the most popular types of content marketing for small businesses. And for good reason! Blogs are one of the best ways to improve SEO and drive more organic traffic to your site from the search engines. This can help you make the most of your limited marketing budget by supplementing any advertising with inbound content.

In fact, according to Forbes, websites that include a blog typically have 434% more indexed pages than those that don’t. This means that sites with blogs have a greater chance of ending up on the first page of search engines like Google when consumers search for relevant keywords. Additionally, business sites with blogs have 97% more inbound links, which also helps with search engine optimization.

As you can see from the graphic above, there are a variety of benefits for businesses that blog regularly.

Not only does blogging help improve your search engine optimization, but it’s also a great way to build relationships with your leads and current customers. The more valuable content you provide, the more likely your target audience will be to consider your brand when they are ready to purchase. Blogs are an effective way to provide value through short-form content.

If you want to use blogging to improve your content marketing and grow your business, you’ll need to start with a strategy that includes which topics you plan to cover in your blog. Do some keyword research to see what consumers are typing into the search engines to find brands like yours. Then, consider what other topics or questions might be relevant and create blog content around these topics.

  1. Videos

If you want to remain competitive in the busy digital marketplace, it’s vital that you find a way to grab your target audience’s attention and engage them quickly. Consumers today are viewing more video content than ever before. In fact, one-third of all online activity is spent watching video content. This fact makes video one of the best types of content marketing for reaching and engaging your target consumers, no matter what industry you are in.

Video is a great content marketing tactic for small businesses because it provides such an appealing return on investment. According to BrightCove, brands that use video can expect to see an average increase of 157% in organic traffic from search engines. Video also helps increase time spent on site by 105%. The more time your customers spend on your website, the greater your company’s chances of making a sale.

When it comes down to it, you just can’t ignore the power of valuable video content.

If you’d like to harness the power of video you will need to consider what types of content and topics will appeal to your audience most. This will ultimately depend on where your audience is in the buyer’s journey. Short and attention-grabbing informational videos can help you engage consumers in the awareness stage. While how-to videos and product demos are great for influencing purchasing decisions among consumers in the decision stages.

  1. Infographics

Infographics help businesses educate their audiences and provide useful information that can add value for leads and customers. This visual content marketing format helps viewers better visualize data such as statistics so that they can have a better idea of why something is valuable or how something works. Here’s an example of a compelling infographic from NY Brite, a home and office cleaning company:

This infographic explains different elements of carpet cleaning that consumers need to be aware of. Notice that the infographic is branded with NY Brite’s logo.

In this example, the cleaning company is educating its audience about different factors involved with carpet cleaning while simultaneously explaining the benefits of hiring a professional carpet cleaner. The infographic also uses eye-catching visuals that are relevant to the topic and make it easier for the viewer to understand the information that’s presented.

If your business chooses to use infographics to attract and engage your audience, consider which topics are best suited for this format. Typically, any information that would benefit from a visual aid can make an excellent infographic topic. You can use infographics to explain a complicated subject, present statistics that help others understand the value of what your business provides, or even offer a diagram of your product.

  1. Case Studies

Another one of the most valuable types of content marketing is the case study. Case studies are basically customer stories that illustrate how your business has helped a specific client or customer become successful. Businesses can use case studies to highlight special applications or uses for their services and products.

Consumers like case studies because this type of content helps them better understand how your brand can add value in their lives or businesses. Though you can provide general applications or uses for your products or services, a real-life example is often more valuable as it helps your business build trust with new leads.

Case studies are effective because they help leads better understand how your business can help them.

If you plan to use case studies as part of your content marketing, it’s important that you carefully consider which of your customers you ask to serve as a case study example. Strategically choose those customers who your products or services have benefited in a significant way. You also want to work with customers or clients who are willing to provide not only their permission to be used as the subject of the case study but also some quotes and statistics that illustrate how your business has helped them succeed.

Case studies can be housed on your company website, but you may also want to use them in other ways. You can use case study examples in your blogs, eBooks, social posts and other types of content. Your sales team may also want to use these pieces of content when talking with leads. For instance, if the new lead has similar characteristics of a past customer who is featured in a case study, then the sales person may want to provide the lead with the case study so that they can better understand the value your business might provide.

  1. eBooks

eBooks are an effective type of long-form content that businesses can use to provide value for their leads and customers. The keyword here is value. Your eBook should not be a 5 to 10 page ad. Instead, it should provide some type of useful information and insight for your target audience about their needs and challenges. Like many other types of content marketing, it’s not about selling to your audience, it’s about building a relationship with target consumers so that they trust your brand and come to you when they’re ready to make a purchase.

eBooks are one of the best types of content marketing for collecting lead information. That’s because they are typically gated, which means that visitors must provide some type of information about themselves in exchange for the eBook download.

This is an example of what our digital marketing eBook promotion looks like on a our site.

It’s important to note that eBooks require a bit more of an investment than some other types of content marketing like blogs or social posts. They are longer and more involved to create. However, don’t let this scare you off from creating an effective eBook. The leads that you will generate through this piece of gated content will provide an attractive return on investment that will make any time or money you invest into the project worthwhile in the end.

  1. White papers

White papers are similar to eBooks in a lot of ways. The whitepaper is another type of long-form content that can be effective as a lead magnet. However, the main difference between eBooks and white papers is that white papers tend to be a bit more information-dense, data-driven, and detail-focused. This makes whitepapers one of the best types of content marketing for B2B and other small businesses that want to build thought leadership and gain more respect in their industry.

One of the greatest benefits of white papers is that they can help your small business gather information about new leads. According to a 2017 DemandGen report, 76% of buyers surveyed said they were willing to share information about themselves with a business in exchange for a white paper. This information that consumers share with your business not only gives you better insight into your target audience but provides a way for you to keep in touch with a lead long after they have downloaded the content.

If you want to take advantage of the opportunity to collect lead information, you’ll need to ensure that your white paper is gated. Here’s an example of what that might look like:

Your whitepaper can be a piece of gated content that requires the lead to provide information about themselves before they download the content.

Notice that the landing page content was created specifically for this white paper download. The landing page tells the reader what they can expect to get from the piece of content. While the lead form asks for information that will help the company better understand who the lead is and what they might need.

  1. Checklists

Checklists are a type of worksheet that provide a list of things to do in a step-by-step process in order to achieve some type of desired outcome. These are great content assets for small businesses because they are easy to create and promote, yet still provide a significant value for the target audience.

In order to better understand how this type of content marketing works, let’s take a look at an example checklist from an HVAC company:

This checklist from One Hour Heating & Air Conditioning provides homeowners with valuable information they need to make smarter decisions about their HVAC service.

The checklist above provides a list of actions that homeowners should take regarding their HVAC system. The checklist is easy to read and follow, and it provides valuable information to help the company’s target audience make smarter decisions about their HVAC maintenance. This is a great example of what a checklist should be as it focuses on providing value for the reader.

After you’ve created a checklist on a relevant topic, you can share your checklists on social media or even incorporate them into a blog post. The more you share and repurpose your checklist content, the more value your business gets out of the investment.

  1. Interviews

Interviews with industry experts or even your own customers are another one of the most high-performing types of content marketing. Interview content provides valuable information for your site visitors that can help them better understand their challenges and needs. Not to mention, it is a great way to position your company as an expert in the industry.

Here is an example of an organization using an interview with an expert to provide valuable information for their target audience.

There are a few different ways that you can use interviews as part of your digital marketing campaigns:

  • Host a live interview through a webinar or live stream like Facebook Live.
  • Record interview content and make it available on your site and through YouTube.
  • Create written interview content on your blog.
  • Seek out opportunities to be interviewed by third-party sources.

The key to leveraging interview content is making sure that the material will provide some type of value for your target audience. Choose interview subjects that can offer useful insight and information on the topics that matter most to your leads and customers.

  1. Social Media Posts

At this point, it’s no longer a secret that small businesses can harness the power of social media to reach their target audiences. Social media platforms like Facebook, Twitter, and Instagram help businesses reach new audiences and nurture relationships with customers. The content of your social media posts play an important role in how your company engages new leads and existing customers.

How you use social media posts as part of your content marketing strategy will depend on what your goals are. When it comes to conversions, there are a few different ways that the various social media channels can be used to influence your target market’s purchasing decisions. Social media posts can be used to help new leads discover your products, alert consumers to sales and promotions, and provide leads and customers with additional information about your products.

There are many different ways that social media posts can help influence a customer’s purchasing decision.

Though social media content can be used to directly influence a purchase, it’s also important to remember that social media is one of the best types of content marketing for lead nurturing. You can use social media posts to start a conversation with consumers and engage your target audience. Make sure that you have a mix of promotional and informational content across your social media channels.

  1. GIFs and Memes

It seems like everywhere you turn, someone is sharing one of their favorite memes. These types of content have become extremely popular among consumers and have solidified their importance in popular culture. Not to mention, memes and GIFs are some of the most shareable types of content marketing on the web today.

If you aren’t familiar with memes, they typically feature images that have gone viral online or screenshots from films, along with a caption that says something entertaining, insightful, or relatable. Here’s an example of one of our favorite digital marketing memes, featuring Sam Bean as Boromir in Lord of the Rings:

I mean, it’s true. One does NOT simply get to the top of Google… without great content, that is!

Like memes, GIFs are also a fun way to communicate and resonate with the general public. GIFs are animated image files that can be shared on a variety of different platforms, including social media and email. Even if you aren’t familiar with the term GIF, there’s a good chance you’ve encountered one of these during your time spent online. Here’s an example of fun GIF that we at LYFE Marketing like to share around the office on Fridays:

Video Player

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This GIF features the character Napoleon from the film, Napoleon Dynamite showing his moves on stage.

Businesses can take advantage of these familiar and popular content formats by using GIFs and memes to bring excitement or draw attention to a topic. You can create your own GIFs and memes or find relevant ones that are already floating around the internet to grab your audience’s attention and get them interested in what you have to say.

There a few different places that you can use these types of content marketing in your own strategy. For instance, you can include GIFs or memes within blog content or marketing emails to keep readers entertained. You can also post them on social media as a way to generate conversation about a particular topic. Not to mention, GIFs and memes are also some of the most widely shared types of content on the internet today, which means that using these content formats may even help you gain greater visibility within your target market.

Still not sure which types of content marketing are right for your business? Fortunately, you don’t have to go at it alone. Our content marketing experts at LYFE Marketing love helping businesses just like yours develop and implement effective content marketing that helps you connect with your leads and improve conversions.

 

SEO Content Marketing Strategy

As the business world evolves, content marketing has risen to increasing prominence in the field of client attraction.

People are tired of having ads that give them no value pushed in their face, and they’re looking for useful, actionable information that they can consume on their own terms, and that makes their life better in some way.

Educational marketing materials have become popular with clients and search engines alike, and not only do your potential clients actively seek them out but if they’re crafted well, they help those people to understand why they need your product or service.

The downside of this is that the popularity of content marketing has caused the internet to get crammed full of articles, videos and other materials, to the point where it can be hard to stand out from the crowd and be heard amid the noise.

Today, we’re going to share some strategies for using content marketing to help your ideal clients find you, so you can spend your time serving customers instead of chasing after them.

Some of these are unchanging and time-honored principles, while others use technology that many businesses haven’t even explored yet, giving you the chance to get an advantage over your competitors.

SEO Content Marketing Strategy 1: Know who your clients are and what they’re looking for.

No matter how technology may advance, or how our culture might shift, this is one principle that will never go away.

Your clients are looking for specific types of information for specific reasons, and the more closely your content marketing materials match what they’re searching for, the more likely they are to find them, consume them, and act on them.

Before you start an SEO content marketing campaign, your first step should be to define who your ideal client is, and to know what needs, problems and desires they have and what they want to learn in this particular stage of their customer journey.

If you don’t already know who your ideal clients are and what they want, we advise you to pay attention to:

  1. Which kinds of people buy from you the most frequently.
  1. Who you enjoy working with, and who you can get the best results for.
  1. What questions they frequently ask you.
  1. What problems or obstacles they’re struggling with when they come to you.
  1. What desires and needs they have or tell you about.

Once you know this, you can create content that answers their questions – questions they’re likely typing into search engines – and that tells them how to solve their problems and get the results they want.

At the end of each piece of content, tell them what information, products or services they still require in order to get the best possible result, and give them specific, actionable instructions for taking that next step.

SEO Content Marketing Strategy 2: Use the right keywords

When you type a phrase into a search engine, the first results you see will be the ones that contain that phrase or words from it, especially if you put it in quotation marks.

If you want your clients to find you via search engines, it’s important to put the words people are using to look for your information in your:

  1. Website content
  1. Blog posts
  1. Title and description meta tags
  1. The titles and descriptions of your pages, blog posts, videos and audios

How do you choose the right keywords to rank for?

When you’re choosing which keywords you want to rank for, here are a few guidelines to keep in mind

Tip#1 Don’t choose keywords that indicate non-buyers

Make sure to use keywords that people use when they want your product or information, not the ones they type when they’re looking for something that indicates that they won’t make a purchase.

For example, someone looking for “cake recipes” is probably looking to make a cake, not to buy one, so that wouldn’t be a great phrase for a bakery to try to rank for.

Tip #2 Don’t rely on short keywords that have too much competition

Many content writers make the mistake of relying on short keywords for their search engine optimization.

The problem with that is, short phrases like “email marketing” and “content marketing” have an insane amount of competition. So many people are using them that it’s hard for a small business to rise above that sea of content and rank for them.

Because of this, it’s important that you choose a few long-tail keywords or key phrases with a minimum of 3 words.

These aren’t searched as often, which means bigger companies won’t bother competing for them, so it’s easier to rank for them.

While the search volume is lower, you can also be more specific with long-tail keywords, so the people who are searching for them are more likely to be looking for your exact offer instead of something related to it.

Tip #3 Use a keyword research tool

There are several tools you can use to see which keywords people are looking for, how stiff the competition for them is, and how your competitors are using them.

These tools include:

  • KWFinder Tool
  • Ahrefs
  • Moz KW Difficulty Tool
  • SECockpit
  • SEMrush
  • Keyword Tool.io
  • LongTailPro
  • SpyFU
  • SERPWoo

At onCOREventres we use KWdiner, Moz, SEMrush, and Spyfu.  We have tried them all and we have chosen the tools that we like the most.  Others have other tools they like.  Most of the tools provide for a 14 day to 30-day free trial.

Use one of these to find out what your ideal clients are looking for, then build your campaign around the goal of giving them the information they’re already seeking.

SEO Content Marketing Strategy 3: DON’T give them the same information as everybody else.

Are you an expert who has insights, knowledge, strategies, and tools that nobody else has?

Then show it!

If you give your readers the same basic information that all the other blogs, videos, and podcasts have already offered them, they have no reason to choose you over the other businesses that are clamoring for their attention.

But if you tell them something nobody else has told them, or explain it to them in a unique way that helps them understand something they’ve been told before but didn’t really grasp, THEN they have a reason to stay with you.

This is one of the reasons why it’s important to let your unique style, brand and personality shine in your content marketing materials, rather than being generic and ‘safe’.

Even if people have heard a variant of your advice before, if they resonate with your brand or personality in a way they didn’t with the other sources, they’re more likely to choose you.

SEO Content Marketing Strategy 4: Put your content where your clients are.

While blogging is an excellent SEO tactic that helps people who’ve never heard of you to find your site, one of the fastest ways to get people to look at your content is to put it on sites where they’re already looking.

Where do your clients go when they want to learn about your industry?

Possibilities include:

  1. How-to videos on YouTube.
  1. Well-read ezines where you could offer guest articles.
  1. Popular podcasts and radio shows that large numbers of your target clients are already listening to.
  1. Live training events, online summits, and other multi-presenter events where multiple entrepreneurs are offering their expertise, and that are being promoted by every speaker.
  1. Newsletter lists belonging to companies with products or services that complement yours.

 

Ask your current, past and potential clients where they go when they want the kind of information they offer, and try using different search engines to look up the same kinds of questions you answer, problems you solve, and benefits you create.

What are the first things that come up in your search results? How popular are they, and is there a chance that you could get some of your content featured there?

If you can get your expertise displayed on a site or publication that already has a big audience, not only does that give you exposure to a large group of new leads, but it also gives you the chance to include a link to your site in your author bio, which boosts your search engine rank.

SEO Content Marketing Strategy 5: Give them calls to action where and when they want them.

If you’re reading an article, and a pop-up window jumps up and blocks your view while you’re still trying to read, what’s your immediate knee-jerk response?

Chances are, the very first thing you do is try to find a way to make the pop-up leave so you can go back to what you were doing.

Once you’re finished reading and being impressed by the article, THEN maybe you’ll be ready to share it on social media or sign up for their newsletter – but by then, the invitation is gone. It showed up when you weren’t ready for it, and now that you might want it, it isn’t there.

If you use a pop-up to encourage your blog readers and other site visitors to take action, try using a scroll-triggered call to action that will only appear when they reach the end of the page.

Then, it will be a timely convenience they can use to take the action you recommended to them, instead of an annoying interruption to be terminated ASAP.

Ready to start getting more clients through content marketing?

Be prepared for a long project.  We work with some clients who in six months have ranked for over five hundred keywords.  In one year we are struggling to get to 100.  We got so frustrated we spent the last three months on extensive SEO education so we could begin to understand what will work and what will not.

These five strategies will give you a solid foundation with which to start getting clients through content marketing.

But it’s important to be able to take those pieces and put them together in a way that guides a client through the whole journey from stranger to a loyal customer, so they’re less likely to lose interest or get neglected and wander off halfway through the process.

 

Content maintenance for SEO

As your site grows, you’ll have more and more posts. Some of these posts are going to be about a similar topic. Even if you’ve always categorized it well, your content might be competing with itself: you’re suffering from keyword cannibalization. At the same time, some of your articles might get out of date, and not be entirely correct anymore. To prevent all of this, you need to perform content maintenance.

In a lot of cases, content maintenance is going to mean deleting and merging content. I’m going to run you through some of that maintenance work as we did it at Yoast, to show you how to do this. In particular, I’m going to show you my thinking around a cluster of keywords around keyword research.

Step 1: Audit your content

The first step in my process was finding all the content we had around keyword research. Now, most of that was simple: we have a keyword research tag, and most of the content was nicely tagged. This was also slightly shocking: we had quite a few posts about the topic.

A site:search in Google gave me the missing articles that Google considered to be about keyword research. I simply searched for site:yoast.com “keyword research” and Google gave me all the posts and pages on the site that mentioned the topic.

I had found a total of 18 articles that were either entirely devoted to keyword research or had large sections that mentioned it. Another 20 or so mentioned it in passing and linked to some of the other articles.

The reason I started auditing the content for this particular group of keywords is simple: I wanted to improve our rankings around the cluster of keywords around keyword research. So I needed to analyze which of these pages were ranking, and which weren’t. This content maintenance turned out to be badly needed.

Step 2: Analyze the content performance

I went into Google Search Console (the new beta) and went to the Performance section. In that section I clicked the filter bar:

I clicked Query and then typed “keyword research” into the box like this:

This makes Google Search Console match all queries that contain the words keyword and research. This gives you two very important pieces of data:

  1. A list of the keywords your site had been shown in the search results for and the clicks and click-through rate (CTR) for those keywords;
  2. A list of the pages that were receiving all that traffic and how much traffic each of those pages received.

I started by looking at the total number of clicks we had received for all those queries and then looked at the individual pages. Something was immediately clear: three pages were getting 99% of the traffic. But I knew we had 18 articles that covered this topic. Obviously, it was time to clean up. Of course, we didn’t want to throw away any posts that were getting traffic that was not included in this bucket of traffic. So I had to check each post individually.

I removed the Query filter and used another option that’s in there: the Page filter. This allows you to filter by a group of URLs or a specific URL. On larger sites you might be able to filter by groups of URLs, in this case, I looked at the data for each of those posts individually.

Step 3: Decision time

As I went through each post in this content maintenance process, I decided what we were going to do: keep it, or delete it. If I decided we should delete it (which I did for the majority of the posts), I decided to which post we should redirect it. The more basic posts I decided to redirected to our SEO for Beginners post: what is keyword research?.  The posts about keyword research tools were redirected to our article that helps you select (and understand the value of) a keyword research tool. Most of the other ones I decided to redirect to our ultimate guide to keyword research.

For each of those posts, I evaluated whether they had sections that we needed to merge into another article. Some of those posts had paragraphs or even entire sections that could just be merged into another post.

I found one post that, while it didn’t rank for keyword research, still needed to be kept: it talked about long tail keywords specifically. It had such a clear reach for those terms that deleting it would be a waste, so I decided to redirect the other articles about the topic to that specific article.

Step 4: Take action

Now it was time to take action! I had a list of action items: content to add to specific articles after which each of the articles that piece of content came from could be deleted. Using Yoast SEO Premium, it’s easy to 301 redirect a post or page when you delete it, so that process was fairly painless.

With that, we’d taken care of the 18 specific articles about the topic, and retained only 4. We still had a list of ~20 articles that mentioned the topic and linked to one of the other articles. We went through all of them and made sure each linked to one or more of the 4 remaining articles in the appropriate section.

Content maintenance is hard work

If you’re thinking: “that’s a lot of work”. Yes, it is. And we don’t write about just keyword research, so this is a process we have to do for quite a few terms, multiple times a year. This is a very repeatable content maintenance strategy though:

  1. Audit, so you know which content you have;
  2. Analyze, so you know how the content performs;
  3. Decide which content to keep and what to throw away;

Now “all” you have to do is go through that process at least once a year for every important cluster of keywords you want your site to rank for.

 

Content marketing strategy guide

How will the content marketing guide help me and my business?

We believe creating engaging content is one of the most powerful online marketing techniques available today, since it fuels many inbound marketing techniques:

  • SEO
  • Paid search marketing
  • Social media marketing
  • Email marketing
  • Conversion rate optimisation

A content marketing strategy has the benefit that it doesn’t seek to improve one channel in isolation—which is the case if you have separate SEO, Social media or email marketing or company website ‘strategies’—instead, it gives a multi-channel life-cycle engagement strategy, unifying ALL your digital marketing communications to support customer acquisition, retention and growth goals. A coherent content marketing plan will reduce the need for separate plans for individual digital marketing activities.

Yet our research shows that less than half of businesses have a content marketing strategy, so are missing out on the opportunity to plan, manage and optimise their content marketing.

This guide shows you both how to develop a strategy to deploy content across all your online marketing and gives practical tips to make it happen. The Ebook features:

  • Workbook format and checklists to makes it quick to scan to develop a strategy
  • Covers both content marketing strategy and practical implementation tips
  • Shows you the tools and techniques needed to create your social media hub
  • Key recommendations important to strategy are highlighted
  • Examples to inspire you from a range of B2C and B2B markets

Who is the Content Marketing Strategy Guide for?

The content marketing strategy guide has been designed to be useful for those using content marketing to fulfill all manner of digital marketing objectives, such as SEO, CRO and Social Media Marketing. It will be highly useful for those working in a number of marketing roles, including:

  • Content Marketing Managers
  • Marketing Managers
  • Digital Marketing Executives
  • SEO Managers
  • Email Marketing Managers
  • Content Marketing Consultants

What does the guide include?

The 7 steps covered in this download are:

  • Step 1.Content Marketing capability audit and setting goals.
  • Step 2.Define audiences and personas.
  • Step 3.Create your content marketing strategy.
  • Step 4.Editorial management.
  • Step 5.Create compelling content for your content hub.
  • Step 6.Content distribution.
  • Step 7.Evaluate and measure ROI.
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Writing Content that means Business

Compelling content abides by four S’s – searchable, shareable, segmented and snack-able.  his kind of content will bring success to your business.

Every marketer agrees that nothing can substitute for the role good content plays in brand building and SEO. But the golden question remains as to what is the formula for writing ‘compelling content’. If I were to answer in a sentence then the content that compels the readers to engage and act upon is the right one. The success of a piece of content greatly depends on the market, audience and the goals set before it to achieve. Here I would like to share my views on how to write compelling content this year that will be appreciated by the readers as well as the search engines.

Content that tells a story:

A content writer is fundamentally a story teller and this fact holds good across all domains. Readers always appreciate a good story and the ones that grip them will leave an impression on them. As a brand or as a content marketing professional you should weave a compelling story that includes your values, aspirations and culture. Narrate the history of your brand and the success stories that are now a milestone for you. A good content writer not only writes to market his thoughts but also harnesses the stories that his audience is sharing. As search engines look for authentic stories, such a narrative will score high.

Content beyond words:

A well narrated story is the one that pays attention to the details. With all the data available for you to analyse and draw conclusions upon, you can equip your content with varied features. Visual content like images, slides and videos can elevate your narrative to a whole new level. Details of surveys, polls and statistics will create a firm base for what you are saying and thus earn the trust of your audience. When a written content is backed with such substantial details, it successfully continues to command the attention of the readers leading them to get into action.

Machine learning for your rescue:

As we know, Google is using its artificial intelligence system, RankBrain that aims to provide ‘better search results’ to users by continuously learning from the search activities. Now as a marketer you would most certainly like to get into the ‘brain’ of RankBrain and create heavyweight SEO-friendly content. With the help of Google search and Google Adwords Keyword Planner and several other free and quality tools you can zoom in on those high performing key phrases related to your agenda and then work on incorporating them into your content.

Content with four S’s :

In the words of a senior SEO director, “shareability is the #1 KPI for content”, meaning when a reader skims through your content, he should be motivated to share it. Put your analytics tools to good use and study each segment of your audience. Then structure your narrative to cater to particular segments that feel addressed by your content. The bounce rate from a lengthy, unstructured and keyword stuffed content is enormous and the solution for this is to make your content ‘snackable’. This would essentially be a good length content with quality information, gripping language and well organised content with labels that is worthy of being shared.

An expert very rightly advises, ‘Don’t write for keywords but write to answer the search”. From a user’s perspective when they search a particular query, they would read, spend time upon and share that content which answers their search most elaborately. Bring in all the knowledge you accumulate from machine learning analysis to create ‘searchable content’.

Don’t forget the basics:

Many content marketing professionals in their eagerness to writing compelling content often ignore the basics. Writing snippets for example of less than 300 words is not always advised. Always go for a good length blog of 700-800 words that gives you ample room to space your keywords. One has to be diligent in link building and sharing the right content on the right platform to get maximum visibility. It is necessary to make people notice your brand in the content but don’t make it too obvious.

Storytelling as an art takes time to be mastered but once you learn it, the results will be phenomenal. With search engines getting smarter day by day and even smarter audience, you cannot anticipate SEO success with mediocre content. To sum up the significance of a well written content, its worthy to quote a content market expert who says, “Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell”.

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7 content types that can supercharge your brand

For many people, it is confusing to know what type of articles they should create for their blogs. The world of content is full of information. Volumes of articles are written every day. The content comes in the form of blog posts, news articles, e-books, social media content, and infographics. In any of the ways, it should be engaging and informative. Plus, you should insert some links in your content to create awareness among people about your brand. In recent months, people have been paying more attention to online shopping, so it is a golden opportunity for you to create content for them.

1. Authoritative Blog Posts

Automatic blog posts are a good idea. These should be fact-checked and should revolutionize your brand. It would not be wrong to say that quality content can bring revolutions in your marketing strategies. In other words, it can help you simplify your marketing and promotional campaigns. For example, if you have written an informative article about your brand, your customers will not need to go anywhere else to know more about your products and services. It will eventually improve the client retention rates and can boost conversions to a great extent.

2. Infographics

Infographics are written and shared in a significant number. These days, marketing has become a sophisticated and competitive field, and content plays a vital role in your brand’s awareness worldwide. You should invest in search engine optimization. Make sure you have included proper keywords in your text, and your content is quite engaging. Plus, you would have developed a social media preference to let the world know about your brand. You should also develop email marketing campaigns for better outcomes.

3. Standout Opinion Pieces

The standout opinion pieces are what many people love to read. You can write and publish them, ensuring that the quality is not compromised. When it comes to online presence, you can diversify it by investing heavily in quality content. It is important that you develop your own blog or website, create infographics, publish videos and tutorials and engage people with other similar strategies. Content is easily indexed in search engines if it is free from plagiarism and grammatical errors.

4. How-To Content

How-to articles are easy to write and can complete your brand. It should be well-written so that your competitors get jealous of your brand. There are a lot of ways to create quality content. You should make sure that your content has competitive keywords and is better ranked in the search engine results. In the world of internet, where millions of articles are published every day, creating quality content is one of the most difficult yet necessary things.

5. Original Research Pieces

You should write original research pieces for your audience. Many of the articles written nowadays are spun or rewritten. In such circumstances, when you write original research articles, your chances of getting lots of visitors ultimately increase. These stand out as the unique voice of your brand and can be written in bulk.

6. Trending Content

If your audience wants trendy topics, it is ideal to write and drive lots of traffic to your web pages. Trending materials can be searched in Google, and you should write them without compromising on quality. The most suitable industries for such topics are fashion, entertainment, politics, technology and social media.

7. Videos

Talking to your audience with videos is possible. In fact, videos are far better than written content and engage a large number of people. You should publish unique videos to drive traffic to your web pages.

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13 winning textual content types for SEO champions

It would not be wrong to say that the users love to read simple yet informative content. For example, most people who use word content, animations, images, and videos get a large number of visitors to their sites.

There are  the best textual content types for search engine optimization.

1. Ultimate guides

Many people love to read guides, so you can write them on a regular basis. Most often, a guide consists of 2000 to 3000 words, and it contains all necessary information that users are looking for. When you write guides for your visitors, you will make them feel satisfied and can keep their attention intact weeks after weeks. Because of its long-term effects, a guide is easily shared and receives a large number of comments.

2. Expert round-ups

Most webmasters love writing expert round-ups as they are easy to optimize and should not be longer than 1500 words. Make sure your round-ups cover all necessary information and have dozens of natural backlinks. It would not be wrong to say that an expert round-up will take a lot of time to get written, but if it is engaging, it can get you lots of profit from AdSense and other similar networks.

3. Evergreen content

Evergreen articles are those articles that remain famous for months or years. Basically, it is easy to write evergreen topics, and they should be related to, some trends, changeable topics and news. They stay same years after years and do not need modifications once you have done with them.

4. Lists

It is fascinating to write lists, and they contain loads of information for the users. Lists can be fact-based and are actionable. If your lists are informative, readers would love to like and share them in a large number. Make sure you divide your list into short paragraphs and provide your users with all necessary information.

5. Casual blog posts

Casual blog posts are written by a large number of bloggers. As of now, they are a good way to attract people towards your site, but your emphasis should be on quality rather than quantity. Casual blog posts are always in trend and should be written in 500 words only.

6. Resource pages

Resource pages may not get your site good rank all of a sudden, but they are evergreen and do not get de-indexed easily. They are famous among SEOs and marketers and can be written in a large number. People always look for additional data on some topics so that you can provide them with the needful.

7. Article series

It is good to write articles that your readers love to read and share. There are hundreds to thousands of topics to write about. You should choose your story topics wisely and should pay attention to the requirements of your visitors. If you do not have a readership, the article series can get you lots of readers and can help you promote your brand.

8. Content spreads on different pages

If you have opened URLs that want you to visit the next pages, then this is what we call in-text links. It is one of the best tricks to engage more and more people and help them stay on your site for long. Content should be spread on a variety of pages, but there should not be irrelevant content as it can ruin the reputation of your site.

9. Information-rich content

It is important to write information-rich content. You cannot argue with anyone who has a good rank in the search engine. He is probably paying a lot of attention to such content. Information-rich articles are straightforward and should be written on a regular basis.

10. Rich category landing pages

Some people ignore that all words on your site are useful and informative. The same is applicable for category landers. When your site receives visitors, you should welcome them with different groups so that they can determine what to browse. Category landing pages provide your articles with lots of worthy information and increase your site’s engagement.

11. Research posts

No doubt, research posts are always in demand so you can write them in bulk. A lot of people, especially students and scholars, look for research papers and such posts. There is always something to be improved, and you can invent a lot of ideas to attract people.

12. E-books

An e-book is an excellent way to attract your visitors toward textual content. It is one of your most powerful textual content tools to date. You can upload PDF or Word files to your site, and provide your users with downloadable content.

13. Interviews

You should conduct interviews and post them on your website or blog. Interviews can be of politicians, celebrities, and should come in the form of written material, sounds, and videos. These should be visible to everyone and should provide the people with lots of information.

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Content marketing tips useful for every business

The Internet is overloaded with entrepreneurs, marketers, bloggers, advertisers and all of them are competing for your attention. As soon as the amount of the content is steadily increasing, there is a huge percent of low-quality materials that appear every day. There’s a tendency to release low-grade content to “hype” it up and get noticed. Nevertheless, for any business, which is aiming at the long-term growth, it is important to present itself with high-quality content. You should market the content as much as the product itself.

Earn trust

It starts with creating high-quality content. If you work online, then content marketing should be the heart of your business. It doesn’t matter what market niche you’re in, what you’re selling, and what is your price-point. The way you present yourself will define your business’s image, brand reputation, and audience loyalty. As an online entrepreneur, you have to deliver relevant, thought-provoking information to your audience.

Instead of putting your customers under the constant pressure of persuasive advertising, try to educate people, helping them to make conscious decisions. Make them feel like intelligent, thoughtful buyers and investors, and you will definitely boost sales. Keep on creating reliable and informative content consistently. Thus, you’ll gain credibility in your chosen market niche. When you’re a trusted source of products and information, your recommendations resonate in increasing profit.

Be heard

Communication with the audience is essential for building a long-term business. Your content represents your voice, which is the main tool for any entrepreneur, blogger or marketer. When you have something important to say, you should definitely make it heard. Decide on the most effective channel to translate your ideas.

Can it be said in 140 characters or less? Try tweeting it. Do you think it can be a blog post? Put it on your site, someone else’s blog, create a newsletter to your audience or submit it to a magazine for publication. There are dozens of ways to distribute your content. Think about who you’re talking to. Is it a YouTube friendly audience? Or, maybe, the newsletter will fit better? Remember, it’s about the most efficient way to communicate with your potential customers or readers.

Build essential relationship

If you’ve ever attended a course in public speaking, presenting, or content marketing, then you’ve already heard this. Still, it can’t be said enough. Know your audience. What can be more essential to your business than the relationship you have built with your followers? Get to know them. Know who they are, what they want, and what their needs are. Communicate with them every day to keep your relationship thriving.

Work on the substance of the content and increase its value for the reader. You have to make sure that the content you are sharing is ultimately useful. Put yourself in the shoes of your customers. Would you like to waste your time on reading something non-essential? Well, no one will like that. But once you bring significant ideas and interesting information to your audience, they will gratefully reward you.

Engage the audience

Free your mind and look from the different angles of your content. Being creative and thinking out of the box creates a stronger interaction with your audience. Moreover, let them get to know you. Put your name, your picture and mini-bio out there along with your content. Open the door and let the people in. When people connect with you as a person, they’re more likely to listen to what you say.

Of course, all these practices become a part of your content marketing strategy as time goes. You have to follow these ideas consistently to become a leader in your industry. All the clients of Semalt know that the quality of the content is a long-term investment which gives you great rewards. Your voice becomes your leading product.

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