Writing a personal branding statement is a lot like creating a branding statement for a company, product or a service. The big difference is you are crafting it from a personal angle because it’s about you. Your personal branding statement will be unique to you and if written correctly it will clearly describe what you do and who you serve.
It’s Your Personal “Catchline” About Your Expertise.
Grab a piece of paper and a pen. I’m going to walk you through the steps of drafting your personal branding statement. It sounds harder than it is, but you’ll need to have an open mind and be in a quiet place where you can brainstorm without interruption.
- What career or business attributes would you say people recognize you for?
- Make a list – name up to 5 if you can. We are looking for the things that make you stand out from the competition. I suggest naming up to 5, but we will narrow it down to one to two – but I want you to brainstorm this out, it will help in the long run.
- What value would you say you provide? What problems do you easily solve for others? If you get stuck don’t be afraid to ask close friends or co-workers.
- What makes you unique? What’s your unique selling proposition? Your USP is the one single statement that will single you out from among your competition.
- Who is your target? What industry would you say needs your services? Who would benefit the most from your USP?
Now you need to put it all together. A personal branding statement is best if it’s one sentence, but if you get stuck you can go to two. However, no more than two sentences! The job of your personal branding statement is to “grab” the attention, it is not supposed to tell your entire story.
Example of a Personal Branding Statement
“A divorced woman who specializes in helping divorcing couples find mutually acceptable custody solutions, and helps each gets back on the road to mutual happiness for not only them but for their children.”
Tip: It’s important to note that you will want to be flexible – personal branding statements can change over time.
Personal Branding Statement and Name Recognition Go Hand in Hand
A personal branding statement also helps to drive name recognition.
There’s an old saying, “I don’t care why I’m in the paper, as long as they spell my name right.” It’s usually said as a joke. Most public figures only want the get media attention for doing good things. They don’t want to see their mugshot in the paper for getting drunk and punching out the bouncer at a bar in Vegas.
Yet name recognition has such power that I bet you can name a dozen people who you know all about, not because they’re talented or smart or beautiful, but because they’re famous for being famous.
You know their name, and if you called a friend and said that name, they’d know it, too.
Name recognition has a lot of power. Use your personal branding statement to help you stand out from the crowd and create name recognition when it comes to you and your brand.LEARN MORE