How to Write Your Personal Branding Statement

Writing a personal branding statement is a lot like creating a branding statement for a company, product or a service. The big difference is you are crafting it from a personal angle because it’s about you. Your personal branding statement will be unique to you and if written correctly it will clearly describe what you do and who you serve.

It’s Your Personal “Catchline” About Your Expertise.

Grab a piece of paper and a pen. I’m going to walk you through the steps of drafting your personal branding statement. It sounds harder than it is, but you’ll need to have an open mind and be in a quiet place where you can brainstorm without interruption.

  1. What career or business attributes would you say people recognize you for?
    1. Make a list – name up to 5 if you can. We are looking for the things that make you stand out from the competition. I suggest naming up to 5, but we will narrow it down to one to two – but I want you to brainstorm this out, it will help in the long run.
  2. What value would you say you provide? What problems do you easily solve for others? If you get stuck don’t be afraid to ask close friends or co-workers.
  3. What makes you unique? What’s your unique selling proposition? Your USP is the one single statement that will single you out from among your competition.
  4. Who is your target? What industry would you say needs your services? Who would benefit the most from your USP?

Now you need to put it all together. A personal branding statement is best if it’s one sentence, but if you get stuck you can go to two. However, no more than two sentences! The job of your personal branding statement is to “grab” the attention, it is not supposed to tell your entire story.

Example of a Personal Branding Statement

“A divorced woman who specializes in helping divorcing couples find mutually acceptable custody solutions, and helps each gets back on the road to mutual happiness for not only them but for their children.”

Tip: It’s important to note that you will want to be flexible – personal branding statements can change over time.

Personal Branding Statement and Name Recognition Go Hand in Hand

A personal branding statement also helps to drive name recognition.

There’s an old saying, “I don’t care why I’m in the paper, as long as they spell my name right.” It’s usually said as a joke. Most public figures only want the get media attention for doing good things. They don’t want to see their mugshot in the paper for getting drunk and punching out the bouncer at a bar in Vegas.

Yet name recognition has such power that I bet you can name a dozen people who you know all about, not because they’re talented or smart or beautiful, but because they’re famous for being famous.

You know their name, and if you called a friend and said that name, they’d know it, too.

Name recognition has a lot of power.  Use your personal branding statement to help you stand out from the crowd and create name recognition when it comes to you and your brand.

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What’s in a Business Name? the Six Essential Elements You Need to Know

All entrepreneurs make mistakes, and I made one of my first ones right off the bat. Thrilled with the fledgling business I was starting, this precious enterprise so near and dear to my heart, I christened my company Diadem Communications. Diadem means crown– a fitting name for what I felt was a crowning achievement.

What does Diadem say to you? Does it evoke thoughts of me coming into your company, training your sales team to be the best booth staff ever, ensuring that every single trade show you attend turns out to be amazingly successful? Does it make me sound so good that you just can’t wait to hire me?

No. It doesn’t say that to me either. And even worse, it didn’t say that to any of my potential customers. Going by name alone, no one would be able to determine the least bit of information about me, my company, or the services we offer. The name said nothing, and it did nothing for me.

The name had to go. More importantly, it had to be replaced by something effective. How do you come up with an effective name?

An Effective Name

After following a series of simple step-by-step instructions to match my corporate identity with my service offering, I came up with the quintessential name: The Trade Show Coach. This name instantly tells customers what I do – assist companies with trade shows – and a little of the manner in which I do it – coach, rather than dictate, direct, guide, or organize.

See the difference? So did the buying public, some of who quickly became my best customers. The same thing can happen for you — if you pick the right name.

  • Tells Who You Are: Your name should reflect your identity. This is an essential aspect of branding. You’ll be promoting this name, getting it in front of as many eyes as possible as often as possible. How do you want the public to think of you?For some, that means integrating your personal name into the name of your business. This is very common in some professions: legal, medical, and accounting leap to mind.
    • Others prefer a more descriptive name. One successful small baker runs her business under the name “The Cookie Lady” because that’s how her first customers identified her. It’s doubtful that most of the customers even know her first name (It’s Pat) but everybody in her market knows “The Cookie Lady”.
  • Tells What You Do: It’s incredible how many company names give little if any indication of what type of work the organization actually does. Take the following examples:
    • Can you tell me what any of these companies does? Of course, you can’t. They’re relying on customers already knowing who they are (a tricky proposition for new businesses!) or by having their name found in ‘context’, such as yellow pages or on-line business directory.
      • Smith and Sons
    • Hulbert Brothers
    •  Only One
  • Tells How You Do It: Words are very powerful. By carefully selecting what words you use in your name, you can convey a great deal about your company’s image. Consider the names of three different massage and bodywork centers:​
    • Champlain Valley Therapeutic Massage
    • Clouds Above Massage
    •  Speedy Spa

All three companies are providing the same service: massage therapy. Yet the first appears to favor a more medical approach, the second, a dreamy, luxury approach, and the third focuses on fast service.

  • Differentiates You From Your Peers: Your company name is the first opportunity to tell customers how you differ from the competition. This can be done by emphasizing what makes you unique, pinpointing what aspect of your products and services can’t be found anywhere else — or that you do better than anyone else.
    • Consider the massage therapy example we looked at in number three.Each organization clearly has a different focus and approach to their customer base. They’re attracting different types of clients, who are seeking fundamentally different approaches. All of which is conveyed in less than five words.
  • Peaks Customer Interest: Creating customer interest is an art and a science. Think carefully about your target audience. What qualities of your services are of the greatest import to your customers? What kind of words are likely to appeal to them?
    • Emphasize the important qualities in your name. For example, busy homeowners are drawn to the inherent promise of speed offered by “Bob’s Instant Plumbing” while a reader in search of a good mystery will gravitate toward “Crime Pays Books”.
    • Word choice is also important. Two yarn shops can both specialize in specialty fibers, but the one who labels themselves “All Hemp All the Time” will draw in a decidedly different crowd than the one named “Natural Beauty: Organic Yarns”.
  • Invites Further Investigation: Customers are funny creatures. What one group finds to be funny and engaging turns another group off. You want your name to be inviting and approachable — as those qualities are perceived by your target audience.
    • The best example of this may be seen in the individual investor segment of the financial services industry. Charles Schwab has spent years cultivating a classic, formal image — but now that the consumer base is changing from ‘old people with money’ to ‘everyone with a 401K’, Charles Schwab has launched the “Talk to Chuck” campaign in an effort to be more approachable.
    • Make sure your name doesn’t intimidate customers away! Some industries are more formal than others, but adopt pretension at your peril.
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The Top 5 Marketing Errors

marketing campaign can not only connect you with the right prospects, but it will also get everyone talking about your company, your product or your service – at least if it’s properly developed and done right. Marketing mistakes can do the opposite and perhaps result in disaster, costing your business thousands of dollars in lost revenues and other expenses. Here’s a checklist of five mistakes commonly made in marketing and how you can avoid them.

 Lack of Research and Testing

Market research and testing are critical because they can determine the performance of each of your marketing efforts. They take the guesswork out of what your potential customer or client wants from you. Always make sure you’ve done your due diligence when it comes to testing different your offers, prices, and packages, then get the input of your customers to see how they react to each.

 Improper Focus and Positioning

Don’t market just to build up the company, neglecting brand awareness in the process. Create marketing that will demand an immediate response from the recipient. Improper focus and market positioning can be avoided by following the proper solution positioning of marketing.

 Marketing Without a USP

Your USP is your unique selling proposition. It’s the one single statement that will single you out from among the competition. It should be used in every piece of marketing material. Think of your USP as the philosophical foundation of your business. Don’t market without it!

 Failing to Capture Repeat Customers

Keep in mind that 80 percent of your business comes from existing customers and 20 percent is the result of new customers you’ve attracted. Failing to resell to your current customer base could have a detrimental effect on your profits. It will cost you five times the expense to sell to a new customer than to sell to an existing customer.

 Lack of Focus on Potential Customers’ Needs

Do you really know what your potential customers need and want? You’re way ahead in the ballgame if you do, but the truth is that very few businesses have a good grasp of what it is that their customers need and want from them. The secret to avoiding this common error is to find a need that you can fill, then fill that need better than anyone else.

Marketing Mistakes Happen

Unfortunately, it happens. You plan, you research, you launch – and your campaign fails. What could you have missed? What do you do now? The first thing you should do is step back and breathe deeply. Yes, breathe. The worst thing you can do at this point is think you’re the only one who has ever experienced this. You’re not. The following questions will help you zero in on where you’ve made mistakes. Did your marketing message reach your target? Could they have perceived your marketing message wrong or misunderstood the message? Did you miss the pain questions? Did you do adequate research? Lack of research is the reason most campaigns fail. Could your marketing copy or design be at fault for the lack of response? Did you follow the tried-and-true rules of marketing execution when it came to the presentation? Honestly asses your answers and go back to the drawing board. Don’t give up. You can get this right.

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How to Build Your Own Personal Brand

In this day in age, you need to build your own brand. Long gone are the days of individuals staying at a job 15 to 20 years. You have got to be an expert on something. The most important job that you have today is to be the President of your own brand.

The great news is that using today’s technology anyone can create their own brand. It takes dedication, consistency, and work, but it can be done. Personal branding is important when it comes down to marketing yourself to others.

You can use personal branding in several ways:

  • To build your own company as an entrepreneur or consultant
  • To market yourself to a company and increase your value as a potential employee
  • To build your own credibility for future ventures.

As a brand you increase your value to others, but only if you build your brand strategically so that others are able to to see that value.

Steps to Building Your Own Brand

  • Brand Discovery: Who are you? Where is your passion? What is it that you want your brand to represent? Brand discovery is really figuring out what you want to represent and not just what you want to represent today, but what is it that you want to represent for the rest of your life. Creating a personal branding statement can help you in this discovery process. This is probably the hardest step and you may want to enlist help from friends, peers, and coworkers.
  • Personal Brand Development and Strategy: With your personal branding statement, it’s time to start developing your brand. The great news is it’s much easier than 5 years ago because we are going to focus on the digital development of your brand.

What You Need

  • Your own domain: You will need to purchase some online real estate. This real estate will consist of your own domain, preferably your name or something that describes what you do. How can you create your brand if you don’t own YourName.com?
  • Blog: Create your own website with a blog. Post 2 to 3 blog posts per week. An active and effective blogmeans 2 to 3 posts per week around 500 to 700 words, discussing topics that surround your brand. Share those posts via Facebook, LinkedIn, and Twitter.
  • Twitter Account: Create a Twitter account complete with photo. Once again use your name or something that describes what you do. You will then want to follow those that would have an interest in topics surrounding your brand. Engage and Interact – remember, don’t just broadcast. Using Twitter use tools such as Twellow to find those that would be interested in the topics your brand represents, this will help to increase your following and attract them to your brand. I suggest trying to follow 5 to 10 per day.
  • Facebook Profile: Create your own Facebook profile. In must contain a photo (preferably the same one you use on Twitter), work history, and experiences. Be sure and post relevant items to your Facebook page. This is a great place to let your personality show. Invite colleagues, peers, and friends to join you on your Facebook profile. If you want to keep your Facebook profile private a Facebook page can be the solution.
  • LinkedIn Profile: A LinkedIn profile is the digital version of your resume, portfolio, and references. Don’t be without one. Join groups that are of interests to your brand. Answer questions and be an active participant. Connect with those that would be interested in your cause or topic.
  • Use Quora: A fairly new medium, but a great place to get to know those that would have an interest in your brand. Invest time and answer questions. This will help in building your following and get your name out there. Quora is a great medium to show your expertise by answering questions.

You are creating your brand, so display a photo that is recognizable on all platforms. If you decide to have a logo created, don’t forget to use that as well to help in building brand recognition.

Now that you have the tools it’s time to start building. Remember this will take consistency and dedication, but you can do it.

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Five Tips to Generate Word of Mouth Marketing

We all know that economic times are tough. I always suggest that businesses don’t pull their marketing budget. Not all businesses listen, unfortunately. That’s why I want to share with you a few tips that will help you generate word of mouth marketing for your business. Word-of-Mouth marketing is the most difficult to measure, but it’s also the most cost-effective because it costs you nothing.

Your customers are the best vehicle for positive word-of-mouth marketing, but how can you get them to talk about you?

  •  Ask Them to Try Your Product

If you want consumers to talk about your product, ask them to try and then to tell others about it. This is an effective way to build excitement and genuine recommendations.​

  •  Find Ways to Make Your Customers Feel Like Company Insiders

Involve them, ask their opinion and then listen. Make them feel like their feedback and opinion matters. Create a list that shares with them upcoming events, product or specials that are coming up.

  •  Provide a Forum for Influences to Have a Conversation on Behalf of Your Brand

Give influencers a forum to share their opinion and feedback. This could be a company-sponsored cocktail party or as simply as an online forum for selected customers only.

  •  Provide Quality Service and Treat Every Customer With Respect

Give your consumer something good to talk about. Show them quality in service and treat every customer with respect.

Do you think Starbucks became popular because of their $5.00 lattes? No, they became popular because they made an effort to know their customer’s names and remember their favorite drinks. They provide quality and experience, that’s why customers paid $5.00 for a latte. Unfortunately, they’ve gotten a little lax on it lately, but in the beginning, they had it down to a science.

Perhaps if they were focused on it again, they might see a brighter economic future in these tough times.

  •  Stay in Touch, Provide Them With Specials That They Want to Talk About.

Put your consumers in the know. Inform them of specials, send them coupons and by all means stay in touch. This will not only increase their visits, but it will get them talking about you.

We all know that economic times are tough. I always suggest that businesses don’t pull their marketing budget. Not all businesses listen, unfortunately. That’s why I want to share with you a few tips that will help you generate word of mouth marketing for your business. Word-of-Mouth marketing is the most difficult to measure, but it’s also the most cost-effective because it costs you nothing.

Your customers are the best vehicle for positive word-of-mouth marketing, but how can you get them to talk about you?

  •  Ask Them to Try Your Product

If you want consumers to talk about your product, ask them to try and then to tell others about it. This is an effective way to build excitement and genuine recommendations.​

  •  Find Ways to Make Your Customers Feel Like Company Insiders

Involve them, ask their opinion and then listen. Make them feel like their feedback and opinion matters. Create a list that shares with them upcoming events, product or specials that are coming up.

  •  Provide a Forum for Influences to Have a Conversation on Behalf of Your Brand

Give influencers a forum to share their opinion and feedback. This could be a company-sponsored cocktail party or as simply as an online forum for selected customers only.

  •  Provide Quality Service and Treat Every Customer With Respect

Give your consumer something good to talk about. Show them quality in service and treat every customer with respect.

Do you think Starbucks became popular because of their $5.00 lattes? No, they became popular because they made an effort to know their customer’s names and remember their favorite drinks. They provide quality and experience, that’s why customers paid $5.00 for a latte. Unfortunately, they’ve gotten a little lax on it lately, but in the beginning, they had it down to a science.

Perhaps if they were focused on it again, they might see a brighter economic future in these tough times.

  •  Stay in Touch, Provide Them With Specials That They Want to Talk About.

Put your consumers in the know. Inform them of specials, send them coupons and by all means stay in touch. This will not only increase their visits, but it will get them talking about you.

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How to Use Five Marketing Techniques to Land the Job You Want

Being able to land the job that you want is about being able to market yourself.  You need to not only develop your personal brand, but you need to create a personal marketing plan.

The business world is changing and if all you think you need is a resume, you are wrong.  I can’t tell you how many times I’ve heard business owners say, “they bring a lot of assets to the table.”  Those assets are just skills, but rather relationships, reputation, and public presence.

While it is true that landing a job can mean knowing the right people and having the right skills, it is really more about conquering a marketing challenge.   It’s not about luck, it’s about reaching and selling to “your” target audience.

Step 1:  Define Job Search Objective
So, let’s think about that for a minute.  What is your job search objective?  What is it that you hope to accomplish?   Don’t limit yourself in your thinking, we are talking about your dream job here.   Think about the wise words of Dr. Seuss, in his popular book “Oh the Places You Will Go” …

  • You have brains in your head.
  • You have feet in your shoes.
  • You can steer yourself
  • any direction you choose.
  • You’re on your own. And you know what you know
  • And you are the guy who’ll decide where to go.

Ok, in all seriousness, what do you want to do? I find that most people who have been job hunting for a long period of time can be discouraged and even sometimes depressed, so I want you to see the optimism for a few moments.   This will help you in doing what it is that you need to do to get where you want to be.  The fact is, it worked for me and it can work for you.

Your objective must be clear and measurable, so if you need some help you can use the starting sentence below as a guide.

My job search objective is to secure a job in <what market> doing <what task> so that I can <achieve what>.

See, it doesn’t have to be hard.  Go ahead and play with it and don’t move onto the next step until you have it down and it feels solid to you.

Step 2: Know the Employers that You Are Going to Target
In Step 1 you identified your objective and in that objective, you identified not only the job you wanted but the market you wanted to work in.  What do you know about that market?  Who are the employers that surround the geographic location that you want to work in that are focused on this market?

Identify two and sit down and get to work – you’ve got a lot to do.

Know them, discovery everything you can, learn about the department that you want to work in, use LinkedIn to see who works there, what positions they hold, where they used to work.  Yes, this is a little bit stalkerish, but we prefer to call it competitive research in marketing.

Having this information will help you stand out from the crowd because the fact is most people start their job search with the help wanted section, rather than the approach of learning as much as you can about the employer that you want to work for.  You have nothing to lose after all this is the market you want to work in, might as well learn all you can about it.

Step 3:  Craft Your Messaging
You’ve done your research, identified the company you want to work for and after putting in the work you’ve also found that perfect position that just fits.  Now it’s time to showcase yourself by crafting a message that will get their attention.   If I were sitting next to you, you’d probably say “But Laura, I’m not good at writing about myself.”  Well, guess it’s about time you honed in that skill, especially if you are looking to land that dream job.   I’m going to help you by giving you a fail-proof formula that will help you get over your modesty and insecurities.

Benefits over features.    How can you benefit the company?  What skills do you bring to the table that can help them in efficiency, revenue, or production?   Remember they don’t care about you right now, they only care about what “YOU” can do for them, and so that’s what your messaging has to be about.   Leave them thinking about how great it would be to have you on their team – that plants the seed of interest and if you do it right they will call you in for an interview, no question.

Step 4: Start Courting
Yes, I am referring to courting just like you would in dating.  It’s time to start building that relationship with your potential employer.   Marketing is all about the relationship.  In your research did you find anyone that you are already connected with at your potential employer that you could reach out to?  If so, fantastic you are one step ahead.  If not, no worries.  It’s just time to figure out how you can connect human to human.   Just sending in a resume without a relationship can almost guarantee it has an 80% chance of making it to File 13.

A human connection will make the difference.

Step 5: Measure Your Results
In a job search, you will more than likely make a lot of connects and send out a lot of resumes.  Measure your conversion rate.   How many resumes do you have to send out to get an interview? How many interviews do you have to go on to get a job?  This can help you in identifying if you need to make changes in your messaging, interview skills or even your resume.  In marketing, we are always measuring and we aren’t afraid to change the course if necessary.   Be willing to learn and grow through the process and make changes if necessary.

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Learn How to Calculate Your Brand’s Value

What is a brand really worth? In companies where budgets are tight, how do you go about explaining the importance and the equity that brand can carry?

A brand can often be seen as something intangible and it’s difficult for people to understand the value that brand brings into a company. It’s important when sitting down to create a brand valuation to determine what your brand includes.

It could include your trademark, logo, packaging, marketing strategy, digital assets, brand colors, etc. It’s really anything that consumers associate with your brand image. With that being said strong brands carry a great deal of value — let’ take a look at the top five world’s most valuable brands recognized by Forbes magazine.

  • Apple                 $104.3 billion
  • Microsoft           $56.7 billion
  • Coca-Cola         $54.9 billion
  • IBM                    $50.7 billion
  • Google               $47.3 billion

Brand Development and Valuation

Brand development requires money and it’s essential to be able to forecast the value of the brand to executive leadership and investors. Brands help identify and differentiate goods and services from the competition. But how can the value be shown on a balance sheet?

There are various ways to approach the valuation of a brand and many of them are debatable. The concept of value can often be a difficult concept to understand. This is often because value means different things to different people and so it’s not an objective concept, and the valuation is determined by the use of it. Popular valuation methods and approaches include:

  • Cost Based Brand Valuation: The brand is valued using the sum of individual costs or values of brand assets and liabilities. It’s the accumulation of the costs that have been incurred to build the brand since inception. Items you would include when evaluating costs include historical advertising, promotion expenditures, the cost of campaign creation, licensing and registration costs. You could use this method whether you have just created a brand or you’ve gone through the process of re-developing the brand.
    • Using the cost base valuation would require you to evaluate the cost of the brand and restating actual expenditures in current cost terms. The same method could be used if you had just worked to re-develop and launch your brand. One thing to keep in mind, while costs can be collected and used the figure doesn’t necessarily represent the current value of a brand. The brand value using this method is equal to historical or replacing the cost for the brand.
  • Market-Based Brand Valuation: This brand valuation uses one or more valuation methods by comparing similar brands which have been sold. You would use comparable market transactions like the specific sale of a brand, comparable company transactions, and/or stock market quotations. Think of it like this, market-based brand valuation is that a brand can be sold for. The brand value using this method is equal to market transaction price, bid, or offer for identical or reasonably similar brands.
  • Income Approach Brand Valuation: This method is often referred to as the “in-use” approach. It considers the valuation of future net earnings that directly attribute to the brand to determine the value of the brand in its current use. The brand value using this method is equal to present value of income, cash flows, or cost savings actually or hypothetically due to the asset.

Brand equity is one of the few assets in the business that can provide a sustainable competitive advantage. As you can see there are many methods that can be used, which means it’s not difficult to manipulate the results of measuring one’s brand equity.

In order to prevent abuse of this, it’s important to identify the objective of the valuation and use the appropriate method and assumptions to determine a fair value. I think it’s fair to say that brand valuation can really be more of an art than a science, but it can help in identifying and developing the value proposition behind your brand.

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What Role Does Your Logo Play in Your Brand Strategy?

It’s not uncommon for people to mistake their logo as their “branding,” but your logo is only one piece of your branding strategy. It’s a symbol that can provide consumers with instant and powerful brand recognition of your business and the services or products that you offer.

Make sure that you’ve developed your brand strategy before you begin the process of creating a logo because your logo is like a small ad for your company. Without a strategy behind it, a logo can put across the wrong message. That can weaken your strategy rather than enforce it. You’ll want to keep your brand message consistent to help increase consumer recognition.

When You’re Ready to Create Your Logo

The mission of your logo is to portray the values and goals of your company. Make sure these are clearly established before you venture out to find a logo designer. Be clear about the message you want your brand to convey so your logo can clearly reflect that message. You must have a strong association between your brand and your logo. Remember, it’s only one piece of your branding strategy.

Your logo should reflect professionalism and growth no matter how small your company is. If you’re designing your logo in-house to save money, be sure to market-test your efforts before you commit to a full launch.

Make sure that the logo you select isn’t dated or won’t become dated. You’ll want to be able to use it effectively year after year. You don’t want to have to update it regularly, particularly if it’s bringing results, but it may stop producing results if it becomes passé. Keep in mind that this is how consumers will recognize your company for the long haul.

Tips for Creating a Memorable Logo

Start with visualizing someone else’s logo, one that’s stuck with you for years. Maybe it was Ford Mustang’s galloping steed. You know that whenever you see it, you automatically think of that car, but what about it first grabbed you? Why is it appropriate to the product? Because the horse is fast and attractive, implying that the car leaves others in the dust.

You can achieve the same thing even if you’re selling shoehorns. It’s all about how you present it.

Let your mind wander. Be unique. Be clever. Demonstrate something about that shoehorn that no one has ever considered before so when your target market sees it, they say, “Aha!” Use color to grab attention. Don’t overly complicate it. Avoid getting too fussy. That mustang is just a horse – Ford didn’t have to include the entire herd running behind him to get its message across.

The Bottom Line

Confident branding and a strong branding strategy use design to communicate a message that attracts the target audience you want to entice – a message that creates confidence in your brand while differentiating between you and your competitors. Does your logo fulfill this mission? If your answer is no, it may be time to consider strengthening your brand strategy and looking at a new logo to reposition your company.

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How to Create and Test Your Business Name

Your company name should have a common thread that leads to the core of the business. When this isn’t taken into consideration, often mistakes are made. The same marketing energy that you use to develop your business name needs to flow throughout all integral parts of your business.

Your business name means everything when it comes to marketing your business, it could make or break your business, so do not take this part of planning lightly. A business name automatically contains a marketing element; your job is to choose a name that will help your marketing efforts. It’s not as difficult as it sounds, but you do want to spend some time doing it. I’ve listed some questions below that will get your creative juices flowing and jumpstart your thinking so that you can begin developing ideas for your business name.

 

  • Write down a description of your target audience.
  • What problems does your business help them solve?
  • Make a list of words and phrases that appeal to them.
  • List three to five benefits that you offer to your customers.
  • List out the names of 4 of your competitors.
  • Make a list of characteristics that differentiate you from the competition.

Now take these answers and formulate a list of 5 to 7 names. Once you’ve chosen a name, it’s time to put it to the test. Visualize your target audience and ask yourself the following questions:

  • Can the proposed name be pronounced easily?
  • Does it read quickly and clearly?
  • Can you say it and others understand it, without having to spell it?
  • Is it spelled as it sounds?
  • Is it short? Experts recommend that a business name has eleven or fewer letters and four syllables maximum.
  • Does it contain negative internal words?
  • Is it unique and sensory? These two traits make words memorable.
  • Does it spark interest? Is there a story behind it?
  • Does it represent who you are? Is it authentic?
  • Does it express or imply a desirable message?
  • Can your employees say it proudly?

How did your proposed business name do? Is it a keeper or is it time to go back to the drawing board? Be honest with yourself, in the long run, you will be glad you did.

Having a great name is a powerful force when it comes to your marketing campaigns. Your name differentiates you from competitors, makes an emotional connection with your audience, and helps to build a strong brand that your customers recognize and trust.

Use Business Name Generators for a Little Help

Creating a business name can be overwhelming, the above steps will help you, but what if you still find yourself stuck?  There is good news, with the invention of the internet there are business name generators that have been created that can assist you in creating your business name and developing your brand.  Use the below name generators to help spur ideas and move you from block to creation in developing your business name.

Business Name Generator by Shopify – Shopify has put together a name generator that can help bust through those blocks.  It creates your business name by combining keywords with other support words to help generate a list. The great thing about this name generator is it will also show you if the domain name is available, this is a must when it comes to naming your business.

GoSpaces – GoSpaces helps in finding the best fitting business name by using keywords that you enter into the generator.  Super-easy to use.

Wordoid – Different from the other name generators, Wordoid is clever in coming up a list of made-up words that will help you to brand your business.  It’s called the intelligent naming tool. Want a creative name that’s all your own?  Start building your random list today and see if any of them spark you as your own business name.

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Tips on Creating and Growing Your Personal Brand

Personal branding is the process of developing a “mark” that is created around your name or your career. You use this “mark” to express and communicate your skills, personality, and values.

We all can be a brand and cultivate our power to stand out and be unique. This uniqueness draws people to our product, our services, or even just our message. Your personal brand should be about who you are and what you have to offer.

Why Personal Brands Are for Everyone

Personal brands should be important to everyone. Personal brands are not only for the entrepreneur that owns their own business. It is the secret sauce that can make you stand out of a stack of resumes.

If you don’t develop your own personal brand, others will do it for you. Developing your personal brand is the proactive way of controlling your career development and how you are perceived in the marketplace. ​

A strong personal brand will impact your ability to get the right jobs, promotions, and increase your ability to attract talent and capital. So, let’s look at these tips that can help you in creating your own personal brand:

Build Your Platform
If you are going to have a personal brand, you will need a website to create your virtual platform. Your website should be your name. You will also need social media accounts that represent your brand. You will use these platforms to share your voice.

Identify Your Uniqueness and Your Strengths
Think about the characteristics and strengths you’ve built in your career. If you are stuck, think about that “one thing” that everyone says you rock at. If you’re still stuck, ask others.

Own Your Space
Once you’ve identified your uniqueness and strengths, perfect them. Learn all that you can and become the expert in that area. You can never stop learning. Read, absorb, and teach.

Share Your Knowledge
It’s not enough to learn it; you have to teach it and share your knowledge by helping others. Do this through videos, social media, and writing both online and offline. This is where you prove you know your stuff and gain exposure from doing so.

Be Yourself
Find your own style. You don’t have to do what everyone else is doing and just follow the crowd. Use your style and uniqueness to attract the jobs and clientele that you desire. Think of Gary Vaynerchuk and how he built his brand by making videos that share wine reviews and tips. No one else was doing it and now look ​around hundreds of people are following in his footsteps. Find your own style and create a new set of footprints for others to follow in.​

Identify Your Values and Set Your Priorities
It’s important to have a clear picture of your personal and professional goals, both short and long-term. This will help you to not only identify the most important things to spend your time on but will also have something to align new projects with. Use your values and priorities as a compass that guides you both in action and your decision-making process. This will ensure you stay on track.

Craft Your Personal Brand Persona
It will help in creating your brand. Your persona can be created by:

  • Identifying your emotional appeal. What are your personality features? This can be as easy as saying you have a crazy sense of humor or that you are obsessively organized. Take a few moments, why do you think people are attracted to the brand of you?
  • Describing yourself. When it comes to your brand who are you and why do people enjoy working with you?
  • Identifying your specialty. What do you do and what do people want you to do for them?

Use these exercises to create a strong personal brand persona that you can always refer to when it comes to creating materials that support your brand.

The Bottom Line

Building a personal brand takes time and effort, but it’s worth it. The need for a personal brand will continue to increase. It’s the one thing that no one can take away from you, and it can follow you throughout your career. It’s a leadership requirement that lets people know who you are and what you stand for.

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